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What do you do if your IT services communication lacks impact?

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When your IT services communication doesn't hit the mark, it can lead to misunderstandings, reduced productivity, and even impact client satisfaction. You might be facing this challenge if your messages are consistently met with confusion or lack of engagement. It's crucial to address these issues head-on to ensure that your IT services are understood and valued by your audience. Whether you're communicating with internal teams or external clients, making your IT communications impactful is essential for the success of your services.

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Kurt Paris

Experienced technical leader with a love for Building Effective Teams, Servant leadership, APIs, Strategic Thinking and…
Nishank Soni

Ex-Nangia Andersen | Ex-Infosys | Marketing Communication | Corporate Communication| Crisis Communication | Public…
Garry Blanco, MTM

Senior Agile Leader @ Myridius (formerly RCG Global Services)

1 Assess Needs

To enhance the impact of your IT services communication, start by thoroughly assessing the needs of your audience. Understand their level of technical knowledge, preferences, and the types of information they find most valuable. This could involve direct conversations, surveys, or analyzing past interactions. By tailoring your communication to meet their specific needs, you can make your messages more relevant and engaging, which in turn can lead to better comprehension and a stronger relationship with your audience.

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Nishank Soni

Ex-Nangia Andersen | Ex-Infosys | Marketing Communication | Corporate Communication| Crisis Communication | Public Relation | Stakeholder Management | Brand Development | Press Release |Media Relation
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1. Learn Basics. 2. Be the first to add your personal experience. 3. Engage Peers. 4. Be the first to add your personal experience. 5. Focus Benefits. 6. Simplify Terms. 7. Visual Aids. 8. Ongoing Education.

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Garry Blanco, MTM

Senior Agile Leader @ Myridius (formerly RCG Global Services)
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Knowing who your audience are and understanding their interest are few of the key ingredients in formulating an effective IT service communication. Breaking down your assessment by demography, skills level, discipline, industry practice and their role in an organization further helps in the preparation and relativity of information you plan share.

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Carlos Javier Guel

Data & AI enthusiast | Los datos cuentan historias, la IA las potencia
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La comunicación efectiva es la clave para destacar en el competitivo mercado de los servicios de TI. Si notas que tus mensajes carecen de impacto, es crucial revisar tu estrategia. Conoce a tu audiencia, destaca los beneficios, simplifica el lenguaje técnico y sé consistente en tu enfoque. Recuerda, la retroalimentación es tu aliada para ajustar y mejorar continuamente. ?Haz que tus servicios de TI brillen con una comunicación poderosa!

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2 Simplify Language

Complex jargon can alienate your audience and make your IT services seem inaccessible. To communicate more effectively, simplify your language. Break down technical terms into layman's terms and avoid using acronyms without explaining them first. Remember, clarity is key. Your goal is to convey information in a way that is easily digestible, which will help your audience understand the value and functionality of the IT services you're offering.

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Garry Blanco, MTM

Senior Agile Leader @ Myridius (formerly RCG Global Services)
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Simplying language, for me, is about how clear your topic or message is. One effective way I found helpful is starting with a problem statement that majority, if not all, of your audience can relate. This approach prepared them psychologically and wanting for more as you share the service offering on a manner they understand.

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3 Visual Aids

Visual aids can significantly boost the impact of your IT services communication. Incorporate diagrams, charts, and infographics to represent complex data and processes. These tools can help demystify technical concepts and provide a clear visual context that complements your verbal or written explanations. By making information more accessible through visuals, you encourage better understanding and retention among your audience.

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4 Feedback Loop

Establishing a feedback loop is crucial for effective communication. Encourage your audience to ask questions and share their thoughts about your IT services. This two-way communication not only clarifies any misunderstandings but also provides valuable insights into how you can further improve your messaging. Actively listen to the feedback and show that you are responsive to their needs, which will help build trust and enhance the impact of your communications.

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Kurt Paris

Experienced technical leader with a love for Building Effective Teams, Servant leadership, APIs, Strategic Thinking and Data/Observability
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One of the biggest challenges for IT departments is to balance dealing with multiple requests to be able to support the whole organisation, whilst giving users personal attention and the ability to speak up. I think it's really important to have a good ticketing system to help with the former, but also a good 1:1 communication channel (ideally face to face, either in person or "let's hop on a quick video call). This puts a face to the name, builds a relationship and makes the user more likely to engage and provide meaningful feedback

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5 Continuous Improvement

Improving your IT services communication is an ongoing process. Keep up with the latest communication trends and tools that can help you deliver your message more effectively. Regularly review and refine your communication strategies based on feedback and the evolving needs of your audience. By committing to continuous improvement, you ensure that your IT services communication remains impactful and up-to-date.

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6 Training Sessions

Lastly, consider conducting training sessions for both your team and your clients. These sessions can provide a deeper understanding of your IT services and foster effective communication practices. Use these opportunities to address common questions, showcase new features, and reinforce the value of your services. Interactive training can be a game-changer in making your IT services communication more impactful.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your IT services communication lacks impact?

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1 Assess Needs

2 Simplify Language

3 Visual Aids

4 Feedback Loop

5 Continuous Improvement

6 Training Sessions

7 Here’s what else to consider

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