What do you do if your search engine visibility is lacking and you want to leverage social media?
If you've noticed that your website isn't showing up as prominently as you'd like in search engine results, it's time to consider how social media can give your online visibility a much-needed boost. Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. However, when SEO isn't enough on its own, social media platforms offer alternative avenues for increasing your online presence and directing more traffic to your site.