What do you do if your Search Engine Optimization specialist is not delivering results?

To understand performance, check the following: 1) Does the specialist understand the business well including key points in the buyer journey, competitors, industry trends, seasonal variations? 2) Is the specialist applying generic strategies or are they tailored to suit a business's unique situation? 3) What are the steps/tactics that have been taken already? 4) What was the result expected? How much did it fall short of? Do we know why? 5) Does the specialist have a long term plan, broken down into short term goals and tactics to achieve those goals?

I also believe in providing clear expectations: Ensure that the SEO specialist understands their role, responsibilities, and performance metrics. Clearly communicate the company's goals, objectives, and desired outcomes. Setting clear expectations from the outset helps align everyone's efforts towards a common purpose.

Review the specialist’s strategies and tactics against current SEO best practices. It’s important to understand whether the issue is due to outdated methods, lack of skills, or other factors. Analyze the SEO strategies being used. Are they aligned with the latest algorithm updates and SEO trends? It might be time to update or change tactics.

Evaluate SEO performance, communicate concerns, review strategy, set clear expectations, offer support, consider alternatives if necessary, monitor progress, consider outsourcing, evaluate overall strategy, and document actions for clarity.

Reach out to your professional network for recommendations. Other professionals in your field may have suggestions for reliable SEO specialists or agencies. The goal is to find an SEO specialist who not only delivers results but also aligns with your company’s goals and values. It’s important to take the time to find the right match for your team. Given your background in guest blog outreach and link building, you’ll have a keen eye for the qualities that make an effective SEO collaborator.

If your SEO specialist isn't delivering results, it's time for a serious decision making. First, pinpoint the problem areas. Are they lacking in strategy, content quality, or link building? Communicate your concerns clearly and give them a chance to improve. If they're receptive and show a willingness to adapt, provide guidance and support. However, if the issues persist despite your efforts, it might be time to consider finding a new specialist who can deliver the results your business needs. SEO is all about driving success, and sometimes that means making tough decisions for the benefit of your company's growth.