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What do you do if your search engine marketing network is weak?

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Navigating a weak search engine marketing network can be a challenging prospect. If you're noticing that your online visibility is not as robust as you'd like, or your website traffic is waning, it might be time to strengthen your search engine marketing (SEM) strategies. SEM is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). A strong SEM network is crucial for reaching potential clients, especially in self-employment, consulting, or freelancing where competition can be fierce.

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Muhammad Hasan Rauf

Digital Marketing Strategist, SEO, PPC, SMM, Website Developer, Business Analyst, Trained 100+ SEO professionals.
Divya Pherwani

Gunvatta Gurukul Alumna, QCI | Ex-Project Head at Business Studies Gurukul | 3× Author | HR | Educator | Corporate…

1 Audit First

Begin by conducting a comprehensive audit of your existing SEM efforts. This involves examining your keywords, ad copy, and targeting criteria to identify what's working and what's not. Are your keywords too broad or highly competitive? Is your ad copy compelling enough to garner clicks? An audit will reveal these insights, allowing you to make informed adjustments. Remember, the goal is to optimize your campaigns for better performance, which often means refining your approach to align more closely with your target audience's search behaviors.

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Muhammad Saqib

Leading SEO Specialist | Local SEO, On-Page SEO, Off-Page SEO, Technical SEO & Google Analytics
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When your SEM network is underperforming, a comprehensive audit is step one. I had a client whose campaign was tanking - backlinks were toxic, and tech SEO was a disaster. We went full forensic mode, did a link disavow and revamped URL structures. Within a few months, their keywords were ranking on page one across the board. An audit separates the contenders from the pretenders in this game. You have to get in the trenches, diagnose the real issues, and then surgically eliminate them one by one. Auditing shines a light on what's broken so you can fix it the right way. No guesswork, just hard data and targeted solutions.

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Siddharth Attrishi
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Begin by auditing your existing SEM campaigns to identify any areas of weakness or underperformance. Look at key metrics such as click-through rates, conversion rates, and return on investment (ROI) to pinpoint areas that need improvement.

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Dona Alfian

SEO Consultan
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If your search engine marketing (SEM) network is weak, there are several steps you can take to improve it and enhance your online visibility. Let’s explore some strategies: 1. Stay Informed About Algorithm Changes: Search engines like Google frequently update their algorithms. To stay ahead, monitor industry news, follow reputable SEO blogs, and adapt your strategies accordingly. Being aware of algorithm changes helps you adjust your approach to maintain or improve your website’s search performance. 2. Effective On-Page Optimization: >> Optimize various elements within your website to improve visibility and relevance to search engines. This includes: - Meta tags: Craft compelling meta titles and descriptions.

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2 Revise Keywords

Keywords are the cornerstone of SEM, and revising your list is essential if you're not seeing the desired results. Consider long-tail keywords, which are longer and more specific keyword phrases. They are less competitive and more likely to attract qualified leads. For instance, instead of "consulting services," try "small business consulting services in Atlanta." By being more specific, you increase the chances of reaching users who are looking for exactly what you offer.

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Siddharth Attrishi
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Conduct thorough keyword research to identify high-performing keywords relevant to your business. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with high search volumes and low competition.

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3 Enhance Content

Your website's content plays a significant role in attracting and engaging visitors. Ensure that your content is not only relevant and informative but also optimized for search engines. This includes using keywords appropriately and creating meta descriptions that accurately reflect the content of each page. Content that answers the questions your audience is asking will naturally draw more traffic and improve your site's authority.

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Muhammad Hasan Rauf

Digital Marketing Strategist, SEO, PPC, SMM, Website Developer, Business Analyst, Trained 100+ SEO professionals.
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After new keywords research, I will enhance content and add recent events and information. Add headings and questions the Answer the public and what people ask on Google etc

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Siddharth Attrishi
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Review and optimize your ad copy to ensure it is compelling, relevant, and aligned with your target audience's needs and preferences. Use strong calls-to-action and highlight unique selling points to attract clicks and conversions.

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4 Leverage Social

Don't underestimate the power of social media in bolstering your SEM network. Platforms like LinkedIn or Twitter can be particularly effective for professionals in self-employment or consulting. Share insightful articles, engage with industry conversations, and use relevant hashtags to increase your visibility. Social signals do play a part in search rankings, and a strong social presence can drive additional traffic to your site.

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5 Monitor Progress

After implementing changes, it's crucial to monitor your progress. Use tools to track your rankings, website traffic, and conversion rates. This data will tell you whether your revisions are effective or if further adjustments are needed. Regular monitoring allows you to pivot quickly and keeps your SEM strategies aligned with your goals.

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6 Network Smartly

Lastly, consider expanding your professional network. Connect with peers, join industry groups, and attend webinars or conferences. Networking can lead to referral traffic and new opportunities. It also opens up avenues for collaborations that can strengthen your online presence. Remember, a strong network can be a substantial asset in amplifying your SEM efforts.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Divya Pherwani

Gunvatta Gurukul Alumna, QCI | Ex-Project Head at Business Studies Gurukul | 3× Author | HR | Educator | Corporate Trainer | Student Counsellor| Content Writer | Connect to build a long term connection
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If your search engine marketing network is weak, consider these steps to strengthen it: 1. Attend industry events: Participate in conferences, seminars, and workshops to meet professionals. 2. Join online communities: Engage with SEO and SEM forums, groups, and social media communities. 3. Network actively: Reach out to professionals on LinkedIn, Twitter, and other platforms for connections and advice. 4. Collaborate on projects: Offer to collaborate with others on projects or contribute to industry publications. 5. Seek mentorship: Find experienced professionals who can provide guidance and support in your career. 6. Attend webinars and training sessions: Stay updated on industry trends and best practices through online learning.

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Siddharth Attrishi
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Stay Updated: Stay informed about the latest trends, updates, and best practices in SEM. Attend industry events, read industry blogs, and participate in online forums to stay ahead of the curve and adapt your strategies accordingly.

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What do you do if your search engine marketing network is weak?

1

2

3

4

5

6

7

1 Audit First

2 Revise Keywords

3 Enhance Content

4 Leverage Social

5 Monitor Progress

6 Network Smartly

7 Here’s what else to consider

Search Engines

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What do you do if your search engine marketing network is weak?

1

2

3

4

5

6

7

1 Audit First

2 Revise Keywords

3 Enhance Content

4 Leverage Social

5 Monitor Progress

6 Network Smartly

7 Here’s what else to consider

Search Engines

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感谢您的反馈

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