What do you do if your professional relationships are not benefiting from social media platforms?

You first have to identify and define your goals. What do you want to achieve. How can you achieve it. Once that is sorted out, it will help you focus your efforts appropriately

Evaluate Engagement: Assess how you're using social media. Are you actively engaging with others in your field? Are your posts relevant and adding value? Seek Alternatives: Explore other avenues for networking and professional growth, like industry events, workshops, or joining relevant groups or associations. Reassess Strategy: If social media isn't yielding results, adjust your approach. Focus on building meaningful connections rather than just broadcasting messages. Consider seeking advice or guidance from mentors or peers.

To improve professional relationships on social media: Evaluate strategy: Check platforms, connections, and content relevance. Review goals: Align networking goals with activities like job searches or mentorship. Assess connections: Prioritize quality engagement over quantity. Optimize profiles: Highlight skills and interests using keywords. Diversify approach: Attend events and meetups beyond social media. Engage proactively: Initiate conversations and share insights with influencers. Seek feedback: Get input for improvement from trusted contacts. Adjust content strategy: Share valuable content in varied formats. Be patient: Building relationships takes time; stay consistent. Seek mentorship: Consider advice from professionals.

Without a goal, there is no focus. You can't measure what you don't track. While engaging, liking and commenting on social media can help bring you to the next level, without a strategy, it probably won't do much for you. Ask yourself why you are engaging, what your goal is and how you can achieve this goal.

Not all social media platforms are the same. If you are looking for the next step in your career, LinkedIn is most likely more suitable than TikTok or Pinterest. Research the platforms based on your overall goal, and prioritize those that make the most sense.

CVs are becoming a thing of the past. What’s more relevant now than ever is your online presence. And a big part of that is your profile. Don’t just showcase your accomplishments, but share your interests and the things that make you human - these are the things that will truly set you apart!

Even before meeting someone, they might have already researched you online. Be aware of what people can find about you, and check whether this aligns with what you want to be known for. Update your profiles, make them private if needed, and showcase your portfolio if it fits with your goals.

I’d even say engaging with others is more important than just posting. Be active in DMs and in comments. Be yourself, show your unique flavor, and be genuine in your approach to connect with like-minded thoughtful individuals.

Solely connecting with someone once will not grow a relationship. Relationships take time, effort and commitment. Next to creating a winwin situation, follow up, invite them to connect in real life or online, thank them, send them useful articles and show them who you are.