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What do you do if your professional development plan lacks continuing education in content strategy?

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Content strategy is a vital skill for any professional who works with digital content, whether it's for marketing, education, design, or communication. But how do you keep up with the latest trends, tools, and best practices in this fast-changing field? If your professional development plan lacks continuing education in content strategy, you might be missing out on valuable opportunities to grow your career, improve your performance, and increase your impact. Here are some tips on how to fill the gap and stay on top of your game as a content strategist.

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Shruti Tiwari

10x ?? Top LinkedIn Voice| Sr. Product Marketing Manager| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women…
Parikshit Bhardwaj

Head, Content & Strategy - Jagran New Media | IVLP Alumnus - U.S. Dept of State | 6x LinkedIn Top Voice - 2024
Siddhant Garg

CFI | Finance | Business & Investments | Barclays | S&P Global | Helping CEOs, Founders and Investors to build strong…

1 Assess your current skills and goals

The first step to creating a personalized continuing education plan in content strategy is to evaluate your current skills and goals. What are your strengths and weaknesses as a content strategist? What are the areas that you want to improve or learn more about? What are the skills that are in demand or relevant for your industry, niche, or role? You can use online tools like the Content Strategy Skills Matrix or the Content Strategy Framework to help you identify your skill level and learning needs.

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Shruti Tiwari

10x ?? Top LinkedIn Voice| Sr. Product Marketing Manager| Brand and GTM Strategist| B2B| SaaS | Ambassador at Women Techmakers| #IAmRemarkable Facilitator| Grammarly Ambassador| GTM Ambassador
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- Evaluate your current skill set and identify specific areas for improvement within content strategy. - Research reputable online courses, workshops, or certifications tailored to content strategy. - Network with industry professionals to gain insights and recommendations for valuable resources. - Utilize platforms like LinkedIn Learning, Coursera, or HubSpot Academy for relevant courses. - Consider attending conferences or webinars focused on content strategy to stay updated on trends. - Engage in self-study by reading industry blogs, books, and case studies to deepen your understanding. - Incorporate content strategy projects into your work to gain practical experience and refine your skills.

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Siddhant Garg

CFI | Finance | Business & Investments | Barclays | S&P Global | Helping CEOs, Founders and Investors to build strong personal brand on Social media | Personal Brand Strategist | 2 times top 200 creators by Fevikon
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If your professional development plan lacks continuing education in content strategy, take initiative to fill the gap. Explore online resources such as blogs, articles, and industry publications to stay updated on trends and best practices. Seek out webinars, workshops, or conferences focused on content strategy. Network with professionals in the field through online forums or LinkedIn groups. Consider joining relevant professional associations or communities to access resources and opportunities for learning and growth. Customize your plan to incorporate self-directed learning and skill-building activities in content strategy.

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Jim Griffin

Digital Media Consulting
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Emphasize the role experience played in filling any gaps, lessons learned, rewards attained, goals met. Do not permit the standard of success to be recast with the wrong goals and markers.

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Bhumika Porwal

Chief Editor | Content Strategist | LinkedIn Top Voice × 6 (Digital/Content Marketing)?? | SEO Content Writing, Corporate Communication, Personal Branding | Social Media Specialist | Switching to Technical Writing
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Feeling your content strategy education gap? Here's how to bridge it: 1. Online Courses: Explore MOOCs, industry certifications, or platforms like [Platform examples: Udemy, Coursera] for on-demand learning. 2. Industry Blogs & Podcasts: Stay updated with content marketing trends and best practices by following thought leaders in the field. 3. Content Strategy Communities: Join online forums or attend industry events to connect with other professionals and learn from their experiences. 4. Shadow a Strategist: If possible, shadow a senior content strategist at your company to gain practical insights.

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Ana Franco Ortu?o

Escritora y poeta. Directora en Semántica. Lengua franca. Maestra en lengua y literaturas hispánicas
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Antes de capacitarte o capacitar a tus colaboradores en estrategia de contenidos, ?cerciórate de que saben escribir! Es fundamental que conozcan los fundamentos gramaticales y ortográficos de la lengua en que trabajan, para que no publiques campa?as inteligentes pero con errores básicos.

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2 Find relevant and reliable resources

Finding the best resources to match your learning objectives and preferences is the next step. You can access high-quality content strategy education in various ways, such as enrolling in online courses and certifications from platforms like Coursera, LinkedIn Learning, Skillshare, and Udemy. You can also gain insight from experts and practitioners through webinars and podcasts like Content Strategy Insights, ContentTECH Summit, The Content Strategy Podcast, and The Content Mix. Additionally, you can read books and blogs like Content Strategy for the Web, The Content Advantage, The Content Strategy Toolkit, and GatherContent Blog. Or join online or offline communities and events such as the Content Strategy Forum, Content Strategy Network, Content Design London, and Confab to connect with other content strategists and participate in networking, learning, and collaboration opportunities.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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- Participez à des ateliers en direct pour un apprentissage interactif et pour obtenir des réponses immédiates à vos questions. - Abonnez-vous à des newsletters spécialisées pour rester informé des dernières ressources et tendances. - Impliquez-vous dans des projets de groupe ou des études de cas pour appliquer les connaissances en contexte réel.

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3 Create a learning schedule and track your progress

The final step is to create a realistic and flexible learning schedule and track your progress. You can use tools like Google Calendar, Trello, or Evernote to plan your learning activities, set deadlines, and monitor your achievements. You can also use quizzes, exercises, projects, or portfolios to test your knowledge and skills and get feedback. You can also share your learning outcomes and challenges with your peers, mentors, or supervisors and ask for their advice and support.

Continuing education in content strategy is not only beneficial for your professional development, but also for your personal satisfaction and growth. By investing in your learning, you can enhance your value, credibility, and confidence as a content strategist and deliver better results for your clients, users, and stakeholders.

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Jules Laurent ??

Fondateur weklap | Attirez, convertissez et fidélisez vos (futurs) clients grace à nos vidéos ??
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- Utilisez des applications de suivi de productivité pour visualiser votre temps d'étude et vos accomplissements. - Planifiez des revues périodiques de vos progrès avec un mentor ou un conseiller pour maintenir la motivation. - Organisez des rencontres périodiques avec d'autres apprenants pour discuter des progrès et échanger des ressources. - Documentez votre parcours d'apprentissage dans un portfolio numérique pour visualiser l'évolution de vos compétences.

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4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Parikshit Bhardwaj

Head, Content & Strategy - Jagran New Media | IVLP Alumnus - U.S. Dept of State | 6x LinkedIn Top Voice - 2024
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Well, this one is interesting! You have a professional development plan but it doesn’t have continuing education. Now, what kind of professional development plan is that? ?? Remember, the leaders of 21st century will be those who are willing to continuously Learn, Unlearn and Relearn! ?? That needs continuing education because the content landscape is so dynamic and ever-evolving that not learning is no longer a choice. So, ? Follow thought leaders in your industry ? Watch out for emerging trends ? Evaluate what’s working and what’s not ? Do more of the former, less of the latter ? Reevaluate your strategy vis-a-vis the competition ? Enroll for relevant HubSpot Academy, LinkedIn Learning, Google and Udemy courses You’ll get there ??

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Tanyo Gochev

Content Marketer | I used my content to create a 6-figure agency, grow a newsletter by 4150%, and get over +200,000 impressions on social media.
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When it comes to your own education, you need to be proactive. This means buying courses/seminars/masterminds from the people you enjoy. So, just be active on social. See what type of message/people you respond to. Buy their programs and start implementing their tips. Be consistent with this process. It compounds

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What do you do if your professional development plan lacks continuing education in content strategy?

1

2

3

4

1 Assess your current skills and goals

2 Find relevant and reliable resources

3 Create a learning schedule and track your progress

4 Here’s what else to consider

Content Strategy

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What do you do if your professional development plan lacks continuing education in content strategy?

1

2

3

4

1 Assess your current skills and goals

2 Find relevant and reliable resources

3 Create a learning schedule and track your progress

4 Here’s what else to consider

Content Strategy

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