What do you do if your Product R&D entrepreneurial venture needs a marketing boost?

One thing I've found helpful is to set the mindset of the organization by segregating R&D from Product Development (unless you're providing R&D as a service). This is especially important in start-ups and spin-offs from academic institutions. Marketing and Product Development must be closely intertwined to truly innovate, otherwise it's simply an ideation exercise.

For me, there is one fundamental key: ASKING THE RIGHT QUESTION: R&D inherently follows a scientific approach, emphasizing the importance of well-formulated research questions. You should dedicate most of your time in the research phase to determining the right questions, testing them, and refining them. This will help you identify the set of questions that will yield the best possible data to inform your decisions. A quick anecdote from @StorybookApp: We recently implemented a more detailed onboarding to better understand our users. One question increased our conversion rate by 40%: "What's the most important thing for you as a parent?" For us, understanding parents' priorities was THE key.

we know tailoring our marketing and business strategies based on the market territory requirements is curial for success of our R&D entrepreneurial venture. Anyway three subjects are more effective in our market: content marketing, customer testimonials and case studies, feedback loop,

Marketing should be integrated at the start of the product R&D process. The primary function of marketing is to serve as the voice of the customer and bring a perspective that is representative of the needs of the market. Marketing brings forth a thorough understanding of the target market and can lend insight into how the market could/would respond to the new product’s development. This can then inform the go to market strategy. Leverage strategically, having marketing on the team at the R&D phase can be beneficial to the testing and iteration process.

No matter if you market a product or a service, in order to be successful in an R&D process, you must delve deeply into the mind of your current or potential user/consumer. The first step is to have a clear goal: Do you want to expand your consumer base portfolio or strengthen the current one? Step two: Set up a team with key players and responsibilities. This journey is not solely for marketing; you need experts across the product pipeline to be successful. Step three: Delve into the mind of your target demographic, gathering as much information as possible about their minds and lifestyles to provide your R&D team with comprehensive information to start a successful process.

Based on what I've learned, what might seem like hitting the reset button can actually give you a push forward. Sometimes, when you narrow down where your R&D efforts are going, it can feel like you're getting the marketing boost you've been looking for. And if you still feel like you need more momentum after doing this, it might be time to tweak your mission statement and take another look at your overall marketing approach. Remember to seize every opportunity to connect with potential leads along the way!

Ways to get started , what are the key features and benefits your product / service can offer that’s not meet currently. What special feature will solve problems, how can you increase your clients profitability in time, inventory reduction , increased turn over , feature these benefits and you have a winner !

Once you've determined how to make the buyer look like a hero, in marketing, you need to focus on the biggest pain and show a return on investment. There are so many marketing campaigns that promote a product's features, but what really matters is conveying how you change the buyer's life with a benefit, not a feature. If a client or user of your product is using your product/service with success, there is no better form of marketing than a great testimonial. Also, remember that your buyer doesn't understand the technical words of the product/service; they care about what it does for them, not some algorithm you've developed.

Se você andar por sua organiza??o e perguntar para as pessoas, todas elas v?o dizer que é preciso ter a mensagem clara, a comunica??o tem que ser eficiente, a narrativa tem que ser brilhante. Ent?o a pergunta que se deve fazer é : se todos sabem por que há tanta ineficiência nas mensagens ? Entre inúmeras hipóteses e possíveis respostas, prefiro recomendar aqui uma simples reflex?o: Será que as pessoas, quando apresentam ideias e mensagens simples, s?o bem avaliadas ? Será que n?o s?o categorizadas como pouco criativas ou profundas ? Será que a complexidade da mensagem acaba, dentro do mundo corporativo, criando uma imagem de refinamento ? Mesmo que n?o seja compreendida por quem realmente importa (o consumidor / cliente) ?

All startups I met are quite aligned with the ultimate need to have a clear message ! What problem do I solve and in what way my company is the best for that ! The more understandable is the message the more chances it will have to be repeated by promoters. And if your story telling inspires people in their every day life, you are the king !

You build the best product on earth, and no one knows about it. The reality is that building a product is hard, but selling it and marketing it is just as hard, if not harder, and the most vital part of the business. Networking with clients, influencers, etc., helps you build brand recognition and allows you to start garnering feedback on your solution. Trade shows are always good but expensive for a startup company. There are many ways to network via Linkedin, webinars, etc., to help get your name out there and your product recognized. You may find resellers of your product or integration partners that help take your product to another level and give you something to brag about socially.

Yes could not agree more. Connect with industry influencers, potential clients, and fellow entrepreneurs will give us a north. But understand what is the real market trend for what your product is proposing to solve to the consumers end put a big effort to understand and surf it, might give us the path that we are looking for.

Unless you’re selling something everyone needs or uses and your competition is thick. All avenues of product exposure can and will assist in your marketing efforts . If you’re not you should focus on steering your product in the direction of your end user and tailor your marketing to fit this niche. This can also assist in the development of a realistic marketing budget . And the best mediums to yield the most attention to your product.

The title of this chapter is not as much efficient as "Go to market" ! When launching your product you need to test fit with the market by getting touch points in an interative way: test & learn. After having identified personae in your segments, get directly in touch (physically is the best) to understand their pains and see how your solution get attention from them. Some companies would love qualified interview other will do A&B testing: it depends on the maturity and depth of the targeted market. AI tools should help to refine and prepare all materials for this testing phase. Do not push your product as in a commercial phase: you are building a solution with your customers in a collaborative way.

Its easy to be overly romantic with your product/service and how its performing because you've worked hard on building it. The reality of it is, the users of the product will tell you how great it is and it's important to learn from them as much as possible on what you need to do to add more value. Great products and services are built around adding great value to the end user. The more value you add, the more you can charge. The only way to find out how to make the product or service stronger, is to continually ask the end user how could the product or service be better, what's missing? In the early days, your product will be barebones, so this will let you know what features to add and get you to positive testimonials that you can share.

In my experience creating a web-based product, you can combine insights from Google Analytics and Hotjar to track and see how users are interacting with your UI and gauge their overall UX. Look for trends where users are getting stuck or shopping carts are being abandoned, pivot and then study the results again. Continue this iteration cycle until you achieve consistent successful results

Yes. Agree 100%. Innovative channels can offer a wider view and open doors to a new world of opportunities ahead your competition.

Numbers tell us most everything. But the human behavior inside the POS give us what we need to understand the numbers. Tracking behavior patters trough bigdata in your market may open some doors.

Ensure systems for tracking iterations . Don't be afraid to collaborate with colleagues on a similar pathway. Navigate the world of patents frugally - first to market is your advantage, becoming entangled in complex legal frameworks can often slow the early adopter uptake - you need them to add passion and ultimately be a catalyst for the rapid commercialisation of your offerings.

Tech entrepreneur loves their product and they should put all they have learnt from the market to build the best product their customers will love. After 12 years in startups, I see that winners are those whose accept to focus their vision on a killer app to get traction. Next, monetizing is a piece of cake...

Costumo ver nas melhores organiza??es, nos times de R&D, pessoas super talentosas, porém com background muito parecido: entendimento profundo do produto e da tecnologia, muitos "enraizados" com as histórias de sucesso anteriores e também muitos "frustrados" com as histórias onde tentaram mudar a dire??o do negócio com novas oportunidades e tecnologias e foram engolidos pela inércia organizacional. Também vi com frequência áreas de R&D "reféns" das vis?es e egos de líderes de outras áreas, que costumam ter maior poder de decis?o. O interessante é que boa parte dos cases de sucesso recentes, de empresas de tecnologia, pode-se perceber claramente que R&D e Tecnologia tem um papel protagonista. Esse talvez seja o ponto.