What do you do if your product marketing strategies are becoming outdated?

I think, This is real life situation for many teams around us. Following action plan should be decided 1. Understand market dynamics, compare it with your Unique Value Propositions. 2. Review which actions are giving results. Identify your niche. 3. Identify customer segmentation and your value Proposition according to each segment. 4. Identify formation of separate vertical which will cater after sales support. 5. Customer survey for feedback by third party. This will yield the improvement actions.

- Review competitors' marketing strategies to gauge their effectiveness. - Analyze the performance of their marketing efforts in the current market landscape. - Identify orders that have been diverted to competitors. - Conduct detailed case studies to understand the reasons behind the shift in orders. - Collaborate with business schools to conduct comprehensive case studies. - Utilize the findings to develop actionable plans aimed at improving our marketing strategy. - Recruit individuals from competitor organizations who have demonstrated success in marketing. - Harness their expertise to enhance those marketing initiatives. - Implement insights gathered from competitor analysis, order analysis, and collaborations.

The other day, I read a beautiful snippet from someone I admire: "The basics never go out of fashion. Sure, new tools and practices have come and will come in future." The same is true for product marketing. Always thoroughly research your audience. Keep an eye on emerging trends and the pulse of the industry your business serves. Learn from your target audience and refine your ICP. Do it often. Talk to your fellow product marketers. Follow their best practices; their context may differ based on the industry and ICP, but the basics are constant. Directionally, learn from data and adapt accordingly. Never fail to trust your gut. Experiment, experiment and experiment!

Quando as estratégias de marketing de um produto est?o defasadas, é vital avaliar a situa??o atual da empresa e do mercado. Esta avalia??o inclui análise das estratégias em vigor, pesquisas de mercado para compreender as tendências e concorrência, revis?o das personas do cliente e análise de dados para identificar oportunidades. A inova??o do produto, reformula??o da comunica??o, ado??o de novas tecnologias e plataformas, campanhas integradas, capacita??o da equipe e a prática de teste e otimiza??o contínuos s?o a??es estratégicas essenciais para revitalizar as estratégias de marketing. Essas medidas visam garantir a adapta??o da empresa às mudan?as do mercado, aumentando a eficácia das campanhas e impulsionando resultados positivos.

The obvious mistakes that lead to "outdated product marketing strategy" - too much focus on product and its features instead of customer and customer journey - too much focus on ourselves instead of the competition because of "we do it better anyway" approach. - too costly product quality based on technical and product geeks in company instead of customer average needs - too conservative approach to distribution channels with little or no presence in modern digital channels - little or no regular customer feedback analysis and adaptation of findings into customer journey

Defining clear goals and objectives is crucial for any successful marketing strategy. Goals are broad, overarching aims that your organization wants to achieve, while objectives are specific, measurable steps that contribute to reaching those goals. For example, a goal might be to increase market share, while objectives could include increasing website traffic by 20% within six months or acquiring 500 new customers by the end of the year. By setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals and objectives, you can provide direction and focus for your marketing efforts.

Define specific objectives such as increasing product awareness by a certain percentage, generating a specific number of qualified leads, improving conversion rates, or enhancing customer retention within a designated timeframe. Ensure these goals align with your overall business and marketing objectives. Use measurable metrics like website traffic, lead conversion rates, or customer satisfaction scores to track and evaluate success. Regularly analyze performance data to adapt and optimize strategies accordingly. Don't forget to discuss these ideas with your team, never underestimate the value of the ideas your collaborators can provide.

Set quantifiable targets: X% increase in awareness in Y months, Z% more leads per quarter. Measure success with KPIs: track growth in user base, engagement rates, and retention. Adjust tactics based on real-time data, not just projections. Align every marketing objective with revenue—directly or indirectly. SMART isn't enough; goals must be tightly interwoven with user behavior and market dynamics. Prioritize objectives that directly influence revenue and user satisfaction.

J'analyse ce qui a fonctionné ou non sur le projet afin de définir les nouveaux objectifs de la marque. Qu'est-ce que l'on pourrait améliorer afin de répondre davantage à un besoin. Il peut être possible de redéfinir la cible... Peut-être serait-il question d'amener également un plan de communication différent ou alors d'apporter des amélioration stratégique au produit.

Having clearly defined goals is mission critical to any endeavor. Effort and time are extremely precious commodities which you need to apply towards the correct heading. Having clear goals is the most efficient and best way to accomplish what you are hoping to do.

Exploring new channels and tactics is vital for staying ahead in today's dynamic landscape. Consider emerging platforms like TikTok or Clubhouse, and innovative tactics such as influencer collaborations or interactive content. Experimentation breeds innovation—test and iterate to find what resonates best with your audience. Embrace agility and creativity to adapt to evolving trends and capture new opportunities. By diversifying your approach, you can reach new audiences, foster engagement, and stay at the forefront of your industry.

There's a pretty big list here. I'd focus on understanding the problem I'm solving—things like new channels and content strategy can be expensive and time-consuming. Make mods where required and test fast. The more you change it up, the more you want to be in front of your ICP to gauge what's working. Be careful not to destroy the things that are working.

Working in the dynamic field of product marketing, it is crucial to stay updated with new channels. However, be careful not to get caught up in every emerging trend. The main question you need to ask is "Where is your audience?"

Understand where does your Target userbase spend most of their time? Is it Instagram? YouTube? LinkedIn? Facebook? Quora? Reddit? or maybe some other community or group? After identifying that, you need to also analyze what type of content works best in that platform and then create a compelling message that highlights the value prop, but at the same time is relevant to users of that platform. Have multiple variations and always iterate.

Exploring new channels and tactics for engagement marks a crucial phase in refining product marketing. Emphasizing diverse formats like blogs, videos, and social media, tailored to address customer pain points and highlight product benefits, allows for comprehensive audience engagement. This phase encourages experimentation and testing to identify the most effective strategies for conveying value and driving conversions. Such an approach not only broadens reach but also deepens connections with target audiences, ensuring marketing efforts are both innovative and impactful.

Optimizing product launch and lifecycle management is essential for sustained success. Begin by conducting thorough market research to understand customer needs and preferences. Tailor your launch strategy to target key demographics effectively. Utilize feedback loops to gather insights and refine the product over time. Implement robust marketing campaigns to drive awareness and adoption at every stage of the product lifecycle. By prioritizing optimization at each step, you can maximize product value, customer satisfaction, and ultimately, long-term profitability.

Strategize per lifecycle stage with precision. Pre-launch, build hype and validate product-market fit. Launch, maximize exposure, monitor metrics like a hawk. Growth, innovate with feedback, increase market share. Maturity, focus on customer retention, upselling. In decline, revitalize with updates or prepare to sunset efficiently. Adapt strategies to metrics and user feedback—pivot without sentiment. Aim for continuous improvement, not just milestones. The lifecycle isn't just about the product—it's a blueprint for sustained engagement and revenue. Always be ready for the next iteration.

Muito bom o post sobre os lan?amentos. Produtos e servi?os devem sempre estar atualizados E com isso uma das melhores madeiras de divulgar é para a base de cliente. Por isso tenha um bom LTV

O que o cliente quer? Você sabe disso? Qual a dor dele? O que você pode fazer para mudar um paradigma de consumo? S?o perguntas desse tipo que você precisa ter em seus planos e estratégias para revolucionar o mercado de consumo. Quem n?o tem as respostas para essas perguntas deve repensar sua estratégia urgente.

Optimizing product launch and lifecycle strategies is essential for maintaining relevance and addressing evolving market needs. By focusing on the distinct phases of both launch and lifecycle, from pre-launch preparation to the adaptation during maturity and decline stages, marketers can ensure that their strategies are dynamic and responsive. Tailoring marketing efforts to each stage, coupled with continuous monitoring and feedback incorporation, enables the creation of valuable product updates and enhancements. This approach not only meets customer needs effectively but also fosters sustained engagement and loyalty.

Soliciting feedback is key. I find that many strategies and messaging approaches are still built in a back room with no real world testing. Having a board of advisors to test your messaging with certainly helps, but I found the best testing is on the ground, at industry events. Ask people who visit the booth if the messaging at the booth is compelling, or addresses their needs. Have a thick skin though because feedback may not be positive, and people at events are even more forthcoming with their feedback than they are when solicited online.

It is so important to be really clear why you are asking for feedback in the first place and truly have a desire to learn and improve. While the desire for feedback is commendable, there is sometimes a risk it can be misguided. The intention should to understand the customers' perspective, but often it is used to validate pre-existing ideas and plans. Consequently, the feedback is manipulated to fit into the originally planned course of action. The saying "listen to understand, not to respond" is particularly pertinent in this context.

Learning from results and feedback is crucial for growth. Analyze data metrics, customer reviews, and market trends to glean insights. Identify strengths to capitalize on and areas for improvement. Actively solicit feedback from customers and stakeholders to refine strategies and enhance offerings. Embrace a culture of continuous learning and adaptation, using insights to drive innovation and stay ahead of the curve. By leveraging results and feedback effectively, businesses can iterate, evolve, and ultimately thrive in today's competitive landscape.

Eat well and seek spiritual strength and direction. You’ll need to be well nourished and centered as you prepare for the mother of all battles maneuvering through seemingly immovable adversity and political headwinds unlike you’ve ever experienced. As success favors the bold, the bigger the swing the more vitriol and derision you’ll face every day, all day, all night. And in the end, no matter how exquisitely successful your triumph…it WILL be taken away. So enjoy the fight, and always remember your and your teams contribution and great sacrifice. ??

O aprendizado sobre os resultados e feedback adquiridos ao longo de uma estratégia de marketing de produto é imprescindível para o sucesso e a evolu??o do negócio. Ao analisar os dados e feedbacks obtidos, a empresa pode identificar o que está funcionando bem e o que precisa ser ajustado, permitindo tomadas de decis?o eficazes. Além disso, o feedback dos clientes fornece insights sobre suas necessidades, preferências e percep??es em rela??o ao produto, possibilitando a personaliza??o da oferta e a cria??o de experiências mais alinhadas com as expectativas do público-alvo, com isso, além de aprimorar as estratégias de marketing, também fortalecerá o relacionamento com os clientes e impulsiona a inova??o e competitividade da empresa

Going strong on innovation, talk to your customers and listen to them, and think about integrating gamification to engage even more with your audience.

I've always felt that the facts most often rest in the marketplace, outside the walls of my company. Power rests with those who stay close to the customer's pulse and can articulate their voice and pains.

So when your product marketing strategies start feeling stale, it's time to shake things up. I like to go to a conference or industry event to get inspiration. It's where I can pick up on the latest trends and technology, swap stories, and maybe even stumble upon a game-changing insight from a peer that transforms my approach. ??

I talked about this topic in my short videos on LinkedIn and YouTube If my product marketing strategies became outdated, I would reassess the market landscape, gather updated data on consumer preferences, conduct competitor analysis, and collaborate with the marketing team to devise new strategies that align with current trends and customer needs. It's essential to stay agile and adapt to changes in the market to ensure continued success. Follow me for more insights ????