What do you do if your product marketing skills are outdated for continuing education?

You need to be up to date when it comes to new skills and technology in Product Marketing. Firstly you need to understand where the gap lies. For that read blogs, newsletters and watch videos or webinars. The next step is to find course and material to study and upskill yourself. Check PM Alliance, Coursera and other platforms. You need to implement what you learnt, don't shy away from experimenting, work on use cases and projects that will sharpen your skills. Networking with the right folks will definitely help. Form a deeper connection, attend events, join communities and share knowledge. Apply to as many roles as possible, understand where you need further improvement, seek feedback and work on it.

Don't forget to seek feedback from colleagues, mentors, or industry experts. Their insights can provide valuable perspectives on areas where you may need improvement and guide your learning journey effectively. Remember, embracing feedback is key to staying relevant.

Engage in ongoing learning and education Add to list of responsibilities and accomplishments every month or two Update resume to showcase growth in role Take training seriously and consider oneself a "forever student" Consider taking formal training programs, such as PMM certifications Network and connect with other product marketers, such as through the Product Marketing Alliance Stay updated on industry trends and best practices through networking and learning from others Be agile and adaptable in order to succeed in the constantly evolving field of product marketing.

If your skills feel outdated, embrace continuous learning as your mantra. Immerse yourself in the latest industry trends, consumer insights, and competitive analyses through webinars, online communities, and thought leaders. Consider exploring online courses or certifications to enhance your knowledge and credentials. Collaborate with cross-functional teams to gain diverse perspectives and stay attuned to market shifts. Embrace a growth mindset, experiment with new tactics, and analyze results to refine your approach continuously. Remember, product marketing is both an art and a science; strike a balance between creativity and data-driven strategies.

Para manter-se sempre atualizado, ainda mais em uma carreira em Marketing onde o cenário está em constante mudan?a, fazer cursos online pode ser uma op??o rápida e conveniente para se adaptar à sua rotina. Eu costumo buscar também conteúdos em podcasts e artigos de pessoas-referências no assunto que busco aprender.

Some of the courses I took and found insightful are: You can find them on YouTube. 1. TK Kader 2. MicroConf 3. Simon Hoiberg 4. Nathan Latka These folks provide immense value in terms of how to grow products, do marketing and leverage new-age Tools. Hope this is helpful.

Una vez que identificas las áreas específicas que necesitan actualización en tus habilidades, busca cursos en línea que te ayuden a adquirir los conocimientos necesarios. Estos cursos ofrecen la flexibilidad de aprender a tu propio ritmo y desde cualquier lugar, lo que se adapta perfectamente a tu agenda. Busco aquellos que estén alineados con tus necesidades de aprendizaje y que estén impartidos por expertos en el campo del marketing. Plataformas como Coursera, LinkedIn Learning y Udemy ofrecen una amplia variedad de cursos sobre temas específicos como estrategias de lanzamiento de productos, análisis de mercado y branding.

Online courses are your product marketing buffet! Find courses that address your skill gaps, not just the latest fads. Platforms like iJaipuria, Coursera or Udemy offer a feast of options – SEO for product marketers? Consumer trends in your industry? Pick the courses that fuel your product's (your skillset's) competitive edge! Stay hungry for knowledge, and you'll stay ahead of the curve.

There are a ton of online courses. Don't discount free or inexpensive sources of learning when at all possible. Glean what you can from them, and stay open minded. There are a number of great resources that are included with memberships with things like Product Marketing Alliance. Use what you can, learn from people who are leaders in the space. MAKE TIME to learn. Too often we all fall into the trap of "I'm too busy" to really make time to learn. Make learning a priority.

Asistir a eventos de networking en el sector del marketing y las ventas es una estrategia clave para mantenerte actualizada y establecer conexiones con otros profesionales de la industria. Estos eventos ofrecen la oportunidad de aprender sobre las últimas tendencias, compartir experiencias y establecer relaciones comerciales valiosas. Cuando selecciones eventos de networking para asistir, busca aquellos que estén relacionados específicamente con el marketing y que cuenten con la participación de expertos en el campo. Conferencias, ferias comerciales y eventos de la industria son lugares ideales para conocer a personas influyentes y aprender de sus experiencias.

Networking events are like attending exclusive product demos! See the latest marketing tools in action through live presentations. Connect with industry experts, exchange battle scars (and best practices!), and discover in-demand skills. From product marketing associations to online communities, find your tribe and swap notes. Networking fuels not just your knowledge, but your career too!

Networking-Veranstaltungen sind eine tolle M?glichkeit den eigenen Horizont zu erweitern. An der Stelle bevorzuge ich den Austausch mit Marketingexpertinnen und - experten, die andere Produkte und Branchen bedienen. Solch ein Perspektivenwechsel kann sehr viel Schubkraft in die Erweiterung der eigenen Skills bringen; dadurch kann man ganz andere Trends erleben, die man für die eigenen Produkte überhaupt nicht im Blick hatte.

Networking events are invaluable. They offer insights into industry trends and best practices. Engaging with peers and industry leaders provides fresh perspectives. Seek out events through professional associations or online communities to stay informed and position yourself for career growth. Remember, evolving as a product marketer isn't just about professional development; it's about future-proofing your career. Embrace learning and networking—it's the cornerstone of staying relevant in our dynamic field.

Networking events offer invaluable opportunities for product marketers to expand their skill sets and advance their careers. 1- Industry Insights and Trends: Meet professionals from various industries and sectors, providing a platform to exchange insights and discuss emerging trends. 2- Knowledge Sharing: Learn from presentations, panel discussions, and workshops led by experts in the field. 3- Building Relationships: Get opportunities to connect with like-minded individuals, potential collaborators, and industry influencers. 4- Career Opportunities: Meet job prospects, explore freelance opportunities, or scout for talent to join your team.

Engaging in mentoring relationships can be a game-changer. As both a mentor and a mentee in the marketing realm, I've found that one of the most enriching ways to stay ahead is through fostering mentoring relationships. These relationships are a two-way street: they offer a platform for wisdom and experiences, while also exposing you to fresh perspectives and innovative strategies. For example, as a mentor in one opportunity in "Give & Tech" program, I will be reinforcing my existing knowledge and gaining access to new methods and strategies.

Find the right Executive Mentor and hire them. Certified professional mentors will genuinely help you stay updated and relevant to your market. Most informal Mentorships are ineffective or do not result in practical, implementable plans. A professional Mentor will be 100% dedicated to you and bring a method to the mentorship. There is nothing like working with someone who has been there and done that, who has their reputation in the line, too. A few services, like collectivebrains.com, offer Certified Executive Mentors.

As a mentor myself, here is what I think: First, set clear goals for your search. What areas of marketing do you need help with? what do you find particularly challenging or are unknowns? Conferences and Seminars are great opportunities to meet potential mentors. Providing valued contributions in forums and networks. LinkedIn can help you get noticed by experienced marketers who love mentoring. Try Product Marketing Alliance or Slack groups around PMM. If you notice someone who you admire believes what you believe, reach out and tell your story. Always be yourself! The same is true within your company: Reach out to senior product marketing professionals you admire. Remember: take, but also give: start thinking as a mentor and become one.

Establecer relaciones de mentoría con expertos en marketing es una estrategia invaluable para continuar tu desarrollo profesional y mantenerte al día con las últimas tendencias. Los mentores pueden proporcionar orientación personalizada, compartir sus experiencias y ofrecer consejos prácticos para mejorar tus habilidades. Cuando busques mentores, busca profesionales con experiencia en el campo del marketing que estén dispuestos a compartir sus conocimientos y brindar apoyo en tu desarrollo profesional. Pueden ser colegas de la industria, líderes empresariales o incluso personas que admiras en el campo del marketing.

A mentor is your product marketing secret weapon! Find someone who's launched successful products – their experience is gold. They can guide you through challenges, suggest resources, and open doors to valuable networks. Think of them as a product advisor, helping you refine your "skillset product" for the market. Look within your network or explore mentoring programs offered by product marketing associations!

Things to follow to put your product marketing skills into practice: 1 - Identify Real-World Problems 2 - Understand Your Audience 3 - Craft Compelling Value Propositions 4 - Develop Targeted Marketing Strategies 5 - Launch and Seek Feedback 6 - Keep an eye on key metrics 7 - Iterate and Improve

Una vez que adquieres nuevos conocimientos y habilidades a través de cursos, eventos de networking y relaciones de mentoría, es crucial poner en práctica lo aprendido en situaciones reales. La aplicación práctica te permite consolidar los conocimientos, experimentar con nuevas estrategias y mejorar tus habilidades en un entorno empresarial.

Estagna??o n?o é uma op??o quando se trata de marketing de produto. Se suas habilidades est?o desatualizadas, encare isso como uma oportunidade de ouro para investir em sua educa??o continuada. Pesquisar cursos, participar de workshops e conferências, e até mesmo colaborar com colegas da indústria podem ser formas poderosas de atualizar suas habilidades e permanecer relevante em um campo em constante evolu??o. Lembre-se, a aprendizagem contínua é a chave para o sucesso sustentável no marketing de produto.

I've been in product marketing all my life - but the strongest moment of growth came when I left the company I used to work for, and started for myself. Here's what worked magically 1) I started writing a lot - initially one blog a week, and today it's every day. It just crystalizes your thinking, and forces you to dig deep. 2) I started a weekly podcast where I interview B2B SaaS CEOs. It helps you to keep very close to what's happening in the market, and the fresh thinking that helps you get out of your 'box' 3) After a good year, I wrote a book - The Remarkable Effect - taking the insights from 1 + 2 to the next level. That helped to establish my own methodology / and develop a strong point of view. Reflection in action I'd say.

Ich erg?nze zum Reflektieren das konsequente Auswerten einzelner Marketingaktivit?ten. Nur wer seine KPI′s im Blick hat, kann seine Ma?nahmen anpassen und mit jeder neu durchgeführten Kampagne/Aktion etwas besser werden.

Em um mundo em constante evolu??o, é natural sentir que nossas habilidades podem ficar desatualizadas. Quando se trata de marketing de produto, a chave é reconhecer esse desafio e agir proativamente. A educa??o continuada é a ancora que nos mantém relevantes e competitivos. Refletir sobre nossas habilidades e buscar oportunidades de aprendizado é essencial para nos adaptarmos às demandas do mercado em constante mudan?a. Esteja aberto a novos conhecimentos, cursos e experiências que ampliem seu conjunto de habilidades. A adapta??o é a chave para o sucesso contínuo no mundo do marketing de produto.

You have no choice. You need to become a lifelong learner. I think that high levels of curiosity are innate, but if you try to build a routine, a habit, you can become one. About habits, I recommend "Atomic Habits" by James Clear.