登录查看更多内容

What do you do if your product marketing skills need further development as an experienced professional?

由人工智能和领英社区提供技术支持

Product marketing is a dynamic and multidisciplinary field that requires constant learning and adaptation. Whether you want to advance your career, switch to a new industry, or launch a new product, you need to keep your product marketing skills sharp and relevant. But how do you do that as an experienced professional who already has a busy schedule and a lot of responsibilities? Here are some tips to help you develop your product marketing skills without compromising your performance or your sanity.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

Kate Bublik

?? Experienced Digital Marketer | 7 Years in Crypto & Startups | ?? Proven Strategies
Shivani Koul

Marketing Manager, Automotive International @ Amara Raja Energy & Mobility | Leadership | Marketing Strategy| Brand…
??Nitin Kartik

CEO at Caribou Strategic ?? Bestselling Author, "Product Marketing Wisdom" ?? Global Top-50 Product Marketer ??…

1 Assess your strengths and gaps

The first step to improving your product marketing skills is to identify where you excel and where you need to improve. You can do this by conducting a self-assessment, asking for feedback from your peers, managers, or clients, or taking an online test or quiz. You should also review the latest trends, best practices, and frameworks in product marketing and compare them with your current knowledge and skills. This will help you set realistic and specific goals for your learning journey and prioritize the areas that matter most for your career growth and success.

添加您的观点

Ingrid Schrijnemaekers

Global Consultant and Culture Development
举报内容
It is so important to assess your strong points and weak points always. Ideally include a 360° evaluation where your colleagues, reports, family and friends can share their perception. At the end we are a little piece of what others observe.

已翻译

赞

2 Choose the right resources and formats

The next step is to find the best resources and formats to learn new product marketing skills or refresh your existing ones. There are plenty of options available, such as books, blogs, podcasts, newsletters, webinars, courses, certifications, workshops, events, and more. You should choose the ones that suit your learning style, budget, time, and objectives. For example, if you want to learn a new tool or technique, you might prefer a hands-on workshop or a video tutorial. If you want to deepen your understanding of a topic or concept, you might opt for a book or a podcast. If you want to get recognized for your skills or gain a competitive edge, you might consider a certification or a course.

添加您的观点

Mattias Kristiansson

Tech marketing sage | Passionate about 3D printing | Making B2B marketing personal
举报内容
This worked wonders for me: Once you know what you want to improve, schedule spending time on LinkedIn. Search for the top voices within the area(s) you want to strengthen. Follow these people and read their posts. Interact and ask questions! Do this consistently, like 20 minutes per day, for a few months, and you'll see results.

已翻译

赞

3 Apply what you learn

The best way to consolidate your product marketing skills is to apply what you learn in your daily work or in a side project. This will help you retain the information, test your knowledge, and gain practical experience. You can also use this opportunity to showcase your skills to your colleagues, managers, or clients and demonstrate your value and impact. For example, you can use a new framework to create a product launch plan, use a new tool to conduct a market research, or use a new strategy to optimize your product positioning.

添加您的观点

4 Seek feedback and mentorship

Another tip to improve your product marketing skills is to seek feedback and mentorship from others who have more experience or expertise in the field. You can do this by joining a product marketing community, finding a mentor or a coach, or participating in a peer review or a mastermind group. You can also ask for feedback from your target audience, such as customers, prospects, or users. This will help you learn from their insights, perspectives, and suggestions and improve your product marketing outcomes.

添加您的观点

??Nitin Kartik

CEO at Caribou Strategic ?? Bestselling Author, "Product Marketing Wisdom" ?? Global Top-50 Product Marketer ?? ex-Amazon ?? Chicago-Booth MBA ?? Stanford ?? BBC TV Guest
举报内容
As we become more experienced, incremental gains in our skills become more elusive, as the phenomenon of diminishing returns sets in. This is when we need to be extra vigilant and make a conscious effort to seek feedback and find opportunities for improvement. Resist the temptation to defend yourself when someone offers constructive feedback. You have already established yourself so you should not feel insecure. Embrace each critique as an opportunity to take your skills to the next level. Best of all, your coworkers will appreciate how receptive you are to their feedback, and your work relationships will reach new heights.

已翻译

赞

5 Keep track of your progress and achievements

The final tip to develop your product marketing skills is to keep track of your progress and achievements. You can do this by setting milestones, measuring results, documenting learnings, and celebrating wins. You can also update your resume, portfolio, or profile with your new skills and achievements and share them with your network or potential employers. This will help you stay motivated, accountable, and confident and showcase your product marketing capabilities.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Kate Bublik

?? Experienced Digital Marketer | 7 Years in Crypto & Startups | ?? Proven Strategies
举报内容
To enhance your product marketing skills as an experienced professional, start by pinpointing areas for improvement, like digital marketing strategies or analytics. Explore targeted online courses on platforms like Coursera or LinkedIn Learning, and attend industry conferences or webinars for deeper insights. Engage in networking to exchange knowledge with peers. Implement what you learn in real-world projects to solidify your skills. This focused and practical approach will keep you updated with the latest trends and make you more proficient in your role.

已翻译

赞
Shivani Koul

Marketing Manager, Automotive International @ Amara Raja Energy & Mobility | Leadership | Marketing Strategy| Brand Strategy. (All views are personal)
举报内容
Learning new tools and technologies are very important to be relevant in the Role/industry . Like AI and ML is something that marketers should explore and use them as and when required. Although these are budding technologies in marketing but good time to start. Open ai tools can be further explored for developing and measuring effectively of marketing communication!

已翻译

赞

Product Marketing

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What do you do if your product marketing skills need further development as an experienced professional?

1

2

3

4

5

6

1 Assess your strengths and gaps

2 Choose the right resources and formats

3 Apply what you learn

4 Seek feedback and mentorship

5 Keep track of your progress and achievements

6 Here’s what else to consider

Product Marketing

给文章评分

感谢您的反馈

更多Product Marketing相关文章

更多相关阅读内容

What do you do if your product marketing skills need further development as an experienced professional?

1

2

3

4

5

6

1 Assess your strengths and gaps

2 Choose the right resources and formats

3 Apply what you learn

4 Seek feedback and mentorship

5 Keep track of your progress and achievements

6 Here’s what else to consider

Product Marketing

给文章评分

感谢您的反馈

查看其他技能