What do you do if your product innovation project lacks logical reasoning?

Received feedback your innovation lacks logical reasoning? Here is some insight to share from combining creativity and logic in dozens and dozens of projects and industries. It works both ways: a great idea and no supporting logic? Or, got data & logic but lacks creative new concept and purpose. When logic is lacking, try this exercise. Bring together team members and a couple of people outside your team. Explain the innovation project. Then, each person write down top 1-5 real reasons to believe (scientific, observations, research) why your innovation is different and achievable. As a group discuss, challenge then align on top 3 reasons to believe (RTB's). Re-engage stakeholders with logic-backed idea and calibrate to go or no go.

Front End Innovation should be as systematic and logical as any other part of the downstream process - irrespective of whether the objective is incremental or disruptive. Successful innovation begins with identifying meaningful potential value [an underserved, human-based need or pain point] and understanding how different stakeholders measure it. Methods like Outcome Driven Innovation can help further understand and prioritise opportunity. The next 'logic' step is to translate and test this as a 'solution independent' value proposition (VP); if you miss this interim step out, go straight to concept and the concept 'fails', you won't 'logically' know whether it's the need, the VP, or simply the solution embodiment that has missed the mark.

Start with the end-goal in mind. Anything that doesn’t support that is a distraction. It’s good to build simple rubrics to evaluate this through the innovation process. It can be easy to fall in love with new shiny or powerful distractions, but don’t. Stay the course

Take a break, review your goals, take a look at your innovation, amplify the perspective of the possible applications, define if there is a better path or with more chances of success and adapt your plan. In my experience, those emergency stops might be the difference between a great success and a waste of an extraordinary concept.

Something that worked very well in my projects when addressing this need was to involve professionals with these capabilities in specific roadmaps that could unlock the stages.

Es importante que el propósito de tu producto esté alineado con las necesidades del mercado o con los problemas de los usuarios. Así, puedes refocalizar tus esfuerzos en crear valor, un aspecto esencial del razonamiento lógico en la innovación de productos. Si tus metas parecen no estar alineadas, redefine para asegurarte de que sean realistas y atiendan una demanda real. La retroalimentación es un paso muy importante para reforzar el razonamiento lógico en la innovación de tu producto. Busca la opinión de posibles usuarios, expertos de la industria o miembros de tu equipo para obtener información sobre las fortalezas y debilidades de tu concepto de producto.

Prototipagem e Testes: Desenvolva protótipos e conduza testes iterativos. Isso n?o só valida a lógica por trás das funcionalidades do produto, mas também ajuda a identificar falhas lógicas que podem n?o ser evidentes apenas no planejamento.

I've found data points around the problem statement being very useful as it answers 2 broad questions: 1. Is there really a problem to solve. 2. What is the commercial value of doing the Innovation.

Utilize dados para fundamentar decis?es de projeto. Análise de dados pode ajudar a identificar padr?es, testar hipóteses e refinar o raciocínio lógico subjacente às decis?es.

Cuando la innovación de tu producto no se basa en un razonamiento lógico, es momento de replantear y evaluar tus objetivos. Consideran lo que buscas lograr con tu producto, si estos objetivos son claros y alcanzables y si están alineados con las necesidades del mercado o los problemas de los usuarios. Asimismo, buscar retroalimentación de posibles usuarios, expertos o miembros de tu equipo puede resaltar aspectos que quizás pasaste por alto. Finalmente, analizar los datos puede proporcionarte evidencia que respalde o desafíe tu concepto y así fortalecer el fundamento lógico de tu innovación.

In cases where a product innovation project lacks clear reasoning, I recommend launching quickly based on initial gut feelings, rather than spending a lot of time and resources on perfecting the concept. This allows us to directly see how customers react. Based on their feedback, we can then decide whether to adjust our approach or abort the mission. This method not only speeds up our learning but also helps us make quick changes to keep up with customer expectations, crucial in today’s rapidly evolving markets.

En caso de encontrar discrepancias, corresponde reformular los objetivos para que sean realistas y satisfagan necesidades auténticas. La retroalimentación es esencial para reforzar la lógica de mi innovación. Debo tendencia a modos expertos y a mi equipo para identificar fortalezas y debilidades de mi producto. Esta visión externa me ayuda a identificar brechas lógicas y ajustar mi enfoque. El análisis de datos es una herramienta efectiva para reforzar la lógica en mi innovación. Debo examinar patrones de mercado, comportamiento del usuario y productos competidores para respaldar mi concepto de producto. Finalmente, la iteración rápida es clave para la lógica en la innovación de productos.

Cuando detectas que tu innovación de producto carece de razonamiento lógico, es momento de tomar un receso y replantear tus metas. La clave está en conectar el propósito de tu producto con las necesidades del mercado. Esto te ayudará a reenfocar tus esfuerzos en crear valor. Si tus metas parecen desalineadas, redefine para asegurarte de que son realistas y satisfacen una demanda real. También, busca feedback, estudia los datos del mercado e itera rápidamente. Consultar con expertos también puede fortalecer el razonamiento lógico en tu innovación de producto.

Consultar especialistas, principalmente externos a empresa, é uma boa op??o. Ajuda a ter percep??es distintas do projeto e do produto e agrega um olhar exterior avesso a cultura da empresa e ao projeto em si.

Cuando la innovación de tu producto carece de razonamiento lógico, es momento de retroceder y reevaluar tus metas. Considera lo que aspiras lograr con tu producto y si estos objetivos son claros y alcanzables. Es necesario alinear el propósito de tu producto con las necesidades reales del mercado o los problemas de los usuarios. Al hacer esto, centras tus esfuerzos en crear valor, que es un aspecto fundamental del razonamiento lógico en la innovación de productos. Si tus metas parecen desalineadas, redefine las para asegurar que sean realistas y satisfacen una demanda genuina.

Feedback de Stakeholders: Envolver frequentemente os stakeholders para obter feedback pode ajudar a refinar a lógica do projeto. Eles podem oferecer perspectivas que a equipe de projeto pode n?o ter considerado.

Let’s clarify the question. Does the project inherently lack a logical basis? That is, are you working on something that just doesn’t make sense? If this is true, kill the project and move on! Alternatively, is the team struggling to communicate the logic? This is frequently the case when a technical visionary believes it is inherently obvious. When this happens engage a broader team, ideally including Communications and Marketing and talk through use scenarios. Let the professionals communicators turn those scenarios into a logic and value proposition that is clear to senior leadership and customers.

To address a lack of logical reasoning in your product innovation project, clarify objectives, conduct root cause analysis, seek expert advice, iterate on the process, analyze data, encourage feedback, provide training, and consider alternative perspectives. These steps help identify gaps, improve critical thinking, and ensure the project's coherence and effectiveness.

If any project lacks logical reasoning (i.e. proceeds non-logically) it’s a significant problem which is likely to lead to rework, wrong decisions and lack of clarity. If it happens it is because team members lack logical skills, or are not able to allow logic to emerge. The most effective way to resolve the problem is to add team members that can provide a logical approach in the specific field and/or remove those who can’t.

A go-to-market strategy that is not based on a logical understanding of the market, the problem being solved, and how the solution fits into that context may result in misaligned marketing efforts, wasted resources, and, ultimately, failure to achieve product adoption. Evaluate the market need by conducting or revisiting market research to ensure a clear and validated need for your product. Use this data to refine your understanding of the target audience and their pain points. Analyze competitors to identify gaps that your product can fill. Understanding what exists and where your product stands in comparison helps sharpen its unique value proposition. Remember, the strategy increases the likelihood of achieving market fit and success.

Effective product innovation requires a first-principles-based approach to problem-solving. Break down the given problem statement and the existing designs into the most fundamental-level truths (principles) and building blocks, and then leverage those elements to rebuild something fundamentally better compared to the existing systems and designs. (just like the game of Legos)