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What do you do if your Product Design career could benefit from a strong online presence?

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If you are a product designer, you know how important it is to showcase your work and skills to potential clients, employers, and collaborators. But how do you create a strong online presence that reflects your unique style, personality, and value? In this article, you will learn some practical tips and strategies to build your personal brand, portfolio, and network as a product designer.

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Peace Badejo

Multi-disciplinary Designer | Product ? Brand ? Web
Anisil Conanan

Experienced Graphic Designer and Marketer in Food & Beverage Industry

1 Define your goals

Before you start creating your online presence, you need to have a clear idea of what you want to achieve with it. Do you want to attract more freelance projects, land a full-time job, or collaborate with other designers? Do you want to focus on a specific niche, industry, or type of product? Do you want to share your insights, opinions, or stories with a wider audience? Having a clear goal will help you craft your message, tone, and content accordingly.

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Peace Badejo

Multi-disciplinary Designer | Product ? Brand ? Web
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From my own journey, I've learned the importance of defining clear goals before embarking on building an online presence. When I first started considering how to establish myself online as a Product Designer, I faced a multitude of options and directions to explore. Reflecting on my career aspirations and what I hoped to achieve through my digital presence was pivotal. Personally, I wanted to attract more freelance projects while also positioning myself as a thought leader within my niche. Additionally, I aimed to connect with like-minded professionals for potential collaborations and opportunities

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Anisil Conanan

Experienced Graphic Designer and Marketer in Food & Beverage Industry
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If your goal is to attract clients, get a job or collaborate with other designers, prepare your portfolio website first before you start posting on social media. It's much more convenient this way because everytime you post, you can lead your audience or client to your website to see your work.

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2 Choose your platforms

There are many platforms where you can showcase your product design work and skills, such as Behance, Dribbble, Medium, LinkedIn, Instagram, Twitter, YouTube, or your own website. Each platform has its own advantages, disadvantages, and audience, so you need to choose the ones that suit your goals, style, and preferences. Ideally, you should have a consistent and professional profile across different platforms, but also tailor your content and engagement to each one. For example, you can use Behance or Dribbble to display your projects and process, Medium or LinkedIn to write articles and share insights, Instagram or YouTube to show behind-the-scenes or tutorials, and Twitter to network and join conversations.

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3 Create your portfolio

Your portfolio is the core of your online presence as a product designer. It is where you showcase your best work and demonstrate your skills, creativity, and problem-solving abilities. Your portfolio should include not only the final outcomes of your projects, but also the context, goals, challenges, research, ideation, prototyping, testing, and feedback that led to them. You should also explain your role, responsibilities, and contributions in each project, especially if you worked in a team. Your portfolio should be clear, concise, and easy to navigate, highlighting your strengths and value proposition.

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4 Build your personal brand

Your personal brand is how you present yourself and communicate your value to your target audience. It is more than just a logo, a name, or a slogan. It is the combination of your personality, style, voice, values, and vision as a product designer. To build your personal brand, you need to define your unique selling point, your core message, and your tone of voice. You also need to design a visual identity that reflects your brand, such as a logo, a color palette, a typography, and an image style. You should apply your personal brand consistently across your online presence, creating a memorable and distinctive impression.

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Anisil Conanan

Experienced Graphic Designer and Marketer in Food & Beverage Industry
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I have top 2 suggestions for designers who want to build a personal brand on social media: 1. Create content from work. Don't just depen on trends. Don't get your content from Google or ChatGPT. Tell stories from work and how you overcame challenges. Avoid content that your audience can easily get from Google. 2. Engage with your audience. Gary Vee kept on telling us to engage with as much account as you can. It's the secret to growth.

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5 Engage with your community

Creating a strong online presence is not only about showcasing your work and skills, but also about connecting and interacting with your community. Your community includes your peers, mentors, clients, employers, collaborators, and followers who share your interest and passion for product design. To engage with your community, you need to be active, responsive, and helpful. You can join online groups, forums, or chats related to product design, participate in challenges, events, or webinars, comment on other designers' work, ask for feedback, offer advice, or share resources. By engaging with your community, you can build trust, reputation, and relationships that can benefit your career.

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Anisil Conanan

Experienced Graphic Designer and Marketer in Food & Beverage Industry
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1. Search for the dollar eighty strategy by Gary Vee. It's effective. 2. When engaging with other accounts' posts, leave a sincere comment that's relevant to the post. Don't just say "love this for you *emoji emoji" 3. Engage only with relevant accounts so your posts will be shown only to other relevant accounts.

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6 Keep learning and improving

The product design field is constantly evolving and changing, so you need to keep learning and improving your skills and knowledge to stay relevant and competitive. You can use your online presence as a tool to learn from other designers, follow trends, discover new tools, or find inspiration. You can also use your online presence as a tool to showcase your learning journey, share your challenges, successes, and failures, or document your experiments and explorations. By keeping learning and improving, you can demonstrate your curiosity, adaptability, and growth mindset as a product designer.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anisil Conanan

Experienced Graphic Designer and Marketer in Food & Beverage Industry
(已编辑)
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Don't be afraid to be different. 1. Post your unpopular opinions. 2. Try to ruffle some feathers once in a while. 3. Break all rules of design sometimes.

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What do you do if your Product Design career could benefit from a strong online presence?

1

2

3

4

5

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7

1 Define your goals

2 Choose your platforms

3 Create your portfolio

4 Build your personal brand

5 Engage with your community

6 Keep learning and improving

7 Here’s what else to consider

Product Design

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What do you do if your Product Design career could benefit from a strong online presence?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your platforms

3 Create your portfolio

4 Build your personal brand

5 Engage with your community

6 Keep learning and improving

7 Here’s what else to consider

Product Design

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