What do you do if your personal branding efforts are at risk of being derailed by failure?
Personal branding is the practice of marketing yourself and your career as a brand. It's an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas brands for products and services are associated with a logo, slogan, or design scheme, personal branding involves the presentation of a person's professional persona. When your personal branding efforts hit a snag due to failure, it can feel like all your hard work is slipping away. But failure doesn't have to mean the end of your personal brand. Instead, it can be a valuable learning experience and an opportunity to demonstrate resilience and adaptability—qualities that are highly attractive in any field.