What do you do if your personal branding efforts aren't resonating with your target audience?

Go back to the drawing board and do some market research. Focus, your market research specifically on the following: Your ideal client's pain points Your ideal clients objections Your ideal client's goals/desired outcome Then create content that speaks to this. I would focus more on their pain points because humans are more activated to move away from pain then towards pleasure.

If personal branding is not resonating with the target audiance. 1st step is to understand what target audiance wants. Then find their pain points. See how personal brand can add value. If any of the synergistic value is achieved, its a win. Otherwise there is a mis fit between personal brand and target audiance. In that case my view is to work on targeted networking.

If your attempts to establish your brand aren't showing results, there are ways to improve them. Understanding your target audience is crucial. Recognize their challenges, and desires and how to connect with them. This will make your brand more relatable. Experiment with different aspects of your brand, like your website and social media profiles, to see what works best. Notice what attracts engagement and focus on creating content. Consider expanding your audience reach through various platforms or teaming up with influencers. The secret lies in testing, refining, and adjusting. Have fun!

1. Reassess Your Branding Strategy: Take a step back and review your branding strategy. 2. Seek Feedback : Reach out to your audience and ask for feedback. Use surveys, polls, or direct messages to understand why your branding efforts may not be resonating. 3. Adjust Your Content: Based on the feedback you receive, make adjustments to your content to better align with the preferences of your target audience. 4. Refine Your Target Audience: If your branding efforts are not resonating, it could be that you are targeting the wrong audience. 5. Collaborate with Influencers: Partnering with influencers or other brands that have a similar target audience can help you reach a new audience and gain credibility.

If your personal branding is not resonating with your target audience, then you are not positioning yourself right! Do this by creating content that solves your audience's problem. This makes people feel that you're the go-to person for the industry. Interact with people as much as possible. Showcase your case studies, certifications, and other milestones so that people can recognize you!

The second step involves gathering and evaluating feedback from your target audience to understand their reactions and opinions towards your content, products, or services. This feedback can be collected through surveys, reviews, comments, and analytics on social media and websites. Analyzing this feedback helps identify patterns and trends, which can reveal the business's strengths, weaknesses, opportunities, and threats. For example, if a company notices through social media analytics and customer reviews that a particular product feature is frequently praised, it can consider this a strength. But, if there are recurring complaints about customer service, this area might be identified as an opportunity for improvement.

Stuck in a branding rut? It's time to mix things up! If your personal branding isn't hitting the mark, step back and reassess. Listen closely to your audience's feedback, identify what's not working, and pivot your strategy. Maybe you need to have a stronger point of view. Adaptability is key - realign your message, refresh your visuals, and your target will find you.

Learn about positioning and who your target audience is. Take time to truly understand what your target audience needs OR who your services are ideal for. Early-Stage startup figuring out their P/M fit is not going to need your brand marketing strategy for another few years while a corporation stuck in a growth rut might be in the market for your services. Once you have new thoughts around positioning, messaging, or targeting, start running experiments to (dis)prove your hypothesis. Once you've found the right match, start promoting your brand on scale.

Trial and error is key Failure is good. It means there's room for growth and strengthening skill sets Implementing ABC strategies can help you redefine your audience and your focus. Test out you strategies, analyse your data and speak to your network. If you maintain consistency then the right audience will find you.

While not everything works for everyone, a personalized strategy could be a game-changer! Start with a basic strategy of posting and engaging. Then, watch the response and change in metrics. Then, adjust and refine. - Post 2 to 3 times a week. - Stick to the same posting time. - Use storytelling to be relatable and build trust. - Showcase your skills and experience. - Engage intentionally and provide value through comments. - Pick 10 creators to engage with regularly. - Engage for 1 hour before posting and 30 mins after. - Be the 1st to comment on your favorite creator's post. I see personal branding as insurance for your job. It opens many doors if done right!

Testimonials, case studies and industry knowledge is key here. If you know your client base comes from referral, then ensure your email signatures support this and encourage current clients to refer you. If you know your clients come from your LinkedIn, ensure you're consistent and your content delivers value, storytelling and trust building.

Use results from previous experiences to showcase that you can be successful in similar projects. Things like case studies or project overviews work well in social media. Use testimonials and recommendations to have someone else support your value to potential customers. Take time to offer free advice to people. Try not to gate-keep knowledge and help potential customers see the solutions. Remember that knowledge without action is useless. But most importantly, don't be afraid to boast and take pride in what you have accomplished in your career.

In personal branding, it is about communicating who are, and understanding what people “feel” and “think” about when they hear your name! As a “Digital Brand Trainer & Coach”, I notice that many of my participants have values, principles, beliefs & ethics they truly believe in, and makes them truly unique. There are actions we can take in a situation, to communicate our stand, which is important to build your personal brand. Many people are afraid of communicating their stand, values, principles, beliefs and ethics that they may offend people, that eventually, these characteristics of their personal brand eventually gets faded and wiped away. We need to take ownership and strike a balance with communicating our personal brand!

We are not perfect. Many people are not comfortable to show up online, therefore they don’t. We have to recognise that there are ways to work around this discomfort. If you are not comfortable with videos, do audio or even infographics. You can also choose to write articles or blog posts. ?? The benefit of creating long form and short form videos for your personal brand is that it can become a podcast, it can be given to a ghost writer to convert it to an ebook. Let’s embrace authenticity. Stop thinking, start creating and showing up! Choose a platform and communication style you resonate with and are comfortable with! ???? “Your personal brand is what makes you different from others. It's what people remember you by.” – Arjun Desai.

Understand the whys? Analyze the hows. Implement your what's. Consider the feedbacks. Experiment and learn. Work on your content. Do not forget to look into your target audience (if you have selected the right ones) Lastly, add value through your posts.