What do you do if your personal branding conflicts with others in the industry?

Shared Values over Competition: A crowded industry doesn't necessitate conflict. Look for ways your personal brand can complement those of others. Focus on shared values within the industry and how your unique approach can contribute to its overall growth. Collaboration over Competition: Consider teaming up with someone whose brand might seem to compete with yours. By combining expertise, you can reach a wider audience and offer a more holistic perspective. Highlight Your Niche: Refine your personal brand to carve out a specific niche within the industry. This allows you to focus on a particular audience or problem area, reducing direct competition with others.

Before taking action, it's crucial to understand the extent of the conflict. > Target Audience Overlap: Do you and the other brand target the same audience with a highly similar message? This might require strategic adjustments. > Messaging Similarities: Are your messaging styles and core brand values too close? Look for opportunities to differentiate yourself. > Minimal Overlap: Perhaps there's only minor overlap in a specific niche. This might not require significant changes. By analysing the areas of overlap, you can determine if further action is necessary.

Conflicts arise due to the two main reasons which are 1. They are jealous of us 2. We are overdoing our branding The first one is not in our control but the second one is in our control. Our intention of the personal branding is not to make others insecure. It is for our own better. If our intention is to hurt or irritate someone, then we may have to change ourselves.

Je peux évaluer l'impact en surveillant les réactions, analysant les performances, étudiant les comparaisons, menant des recherches qualitatives et observant les tendances. Le feedback direct est aussi essentiel pour comprendre l'impact.

Imagine two FinTech startups in India: RuppeeRush offering microloans with fast approvals and RuppeeRapid focusing on instant microloans. Their brand names are quite similar, causing confusion. Here's what RuppeeRapid (startup2) can do: Differentiate with a subheading: Add "Instant Microloans" under RuppeeRapid in their logo or marketing materials. Slogan to the rescue: Use a slogan like "RuppeeRapid - Get Your Money Moving in Minutes" to clarify their unique selling proposition (USP). Highlight USPs: Openly state their advantages. "Why Choose RuppeeRapid? Fastest approvals, competitive rates." By taking these steps, RuppeeRapid can carve out its own space in the FinTech market and avoid getting overshadowed by RuppeeRush.

While it's important to be aware of industry norms and expectations, don't compromise your authenticity or core values for the sake of conformity. Stay true to yourself and your unique brand identity, as authenticity resonates with audiences and fosters trust and loyalty.

If you identify a need for differentiation, here's how to refine your brand positioning: > Highlight Your Niche Expertise: Do you specialize in a specific area within the industry? Amplify your expertise and cater to a more focused audience. > Sharpen Your Messaging Style: Is your communication style lighthearted and relatable, or more formal and data-driven? Refine your voice to connect with your ideal audience on a deeper level. > Showcase Your Unique Value Proposition: What sets you apart? Do you offer a particular methodology or approach? Emphasise the unique value you bring to the table.

Certainly politics will be there, frustration from others would be inevitable. If our consciousness is clear & we know our purpose, it will go on well. But personal branding becomes effective only if we know our USP & brand at the right time. By emphasizing our distinct attributes, we will stand apart

je me concentre sur mes forces, mes passions et mes valeurs. Je communique de manière authentique, cible un public spécifique, innove constamment et crée une expérience client distinctive pour me démarquer de la concurrence.

J'écoute activement, je lis attentivement en restant ouvert aux idées différentes, en reconnaissant les points communs et en cherchant des solutions mutuellement bénéfiques. La transparence, le respect et la collaboration sont essentiels dans tout échange.

If people have issues with us - if that is directly visible, we can certainly try to have one-on-one conversation with them. At times it really works & the significant other will understand our purpose. Then they will never see us as a threat. But if they do not wish to understand, give a smile, say a bye & leave with pride that we are unstoppable.

If people fail to understand & try to keep insecurity towards us, even the best strategy may not work. Strategies work when the cooperation is from everywhere. But, if there is no cooperation, do not waste time in the strategy. We can invest our time to build our strategy for our own development.

je surveille les tendances de l'industrie, j'analyse les données et je reste agile dans mes approches. Je suis prêt à ajuster mes stratégies en fonction des nouvelles informations et des changements du marché pour rester compétitif.

This educating, explaining or having one-on-one, may help with sane people but it doesn't work for everyone. We need to try genuinely but if people are jealous or critical about us or ready to create a negative vibe about us, then these people should be avoided & move on. We cannot go & give our point of view to everyone. Our focus is how we are going to show our unique value on the table & make it move visible

J'essaye de leur apporter de la valeur en fournissant des informations précieuses, en clarifiant les concepts complexes, en utilisant des supports pédagogiques variés et en favorisant le dialogue interactif. La création de contenu pertinent et accessible contribue également à sensibiliser et à informer efficacement le public.

We need to be very sure about this. If the stars are not to our favour, we have to have a legal battle. Rather, double tapping on the legal factors before hand will always help us to stay safe. We can even take help from experts & understand what better we can do to make it unique. If it is unique, then we are safe. If not, alterations or making some changes can always save us from issues