What do you do if your personal brand is not standing out in your industry?

Establishing a strong personal brand requires a deep understanding of your unique value proposition. Take the time to reflect on what sets you apart from others in your industry. Perhaps it's your extensive experience in a particular niche, your innovative approach to problem-solving, or your ability to connect with clients on a deeper level. For example, as a Cognitive Hypnotic Coach, my unique value is the ability to help clients identify and overcome unconscious blocks that hinder their progress. By leveraging a combination of hypnosis, NLP, mindfulness, and metaphors, I offer a holistic and transformative coaching experience that goes beyond traditional goal-setting and accountability.

It’s easy to fall into the trap of watering down your message in your branding to try to reach the most amount of potential clients. However, this is a mistake. When you use your unique voice, share your unique perspective, and speak directly to your unique clients, it is much easier for your potential clients to be drawn toward you. This is what a strong brand does!

Find out what makes you special and valuable. Show off your strengths, skills, and things you love. Put yourself out there online, like on LinkedIn or a website. Share what you know through blogs or social media. Connect with others in your field to get more known. Doing good work and interacting with others can help you build a strong personal brand.

If your personal brand isn't standing it, there could be a million and one reasons for this, but the place to start is looking deep within. Last time I checked there were 1.3million hits when you search just the word 'Coach' in LinkedIn. Thats a LOT of white noise to cut through to get your message heard! But the fastest way to get your point across is to really, deeply understand your values and beliefs and get that down on paper. Write yourself out a brand statement, write it down on top of wherever you create your content. Get so familiar with it that you can recite it word for word & then say it out loud before you put any message or content out there & if you can do this, the right clients will find their way to you.

I would give evaluation forms to every client. Explain the form is on their tables and I appreciate any feedback. They do not have to sign it and can disagree

Conduct a thorough analysis of your competitors and the market landscape. Identify areas where others may be falling short or overlooking opportunities. For instance, while many coaches may focus on conscious goal-setting and action plans, you could differentiate yourself by specializing in addressing the unconscious barriers that often sabotage clients' efforts. You can highlight your unique ability to facilitate deep, lasting transformations by tapping into the subconscious mind.

A thorough analysis of competitors is important to make sure that you're not missing a trick BUT don't get sucked into just copying what they do. leveraging platforms etc is a great thing to copy, but standing out by being your unique version of you is also KEY if youre gonna make a strong personal brand.

dont fall into the 'posting for posting sake' trap. Being visible is great, in fact it's vital. BUT putting out content for the sake of it that doesn't quite resonate with your brand message and isn't true to you does more harm than good. The key is getting into the habit of creating ahead of time. Sit there panicked at 10pm creating content for the following morning will lead to sub par & off-message posts. Plan forward 1-2 weeks at a time with content that you can review and check its on point will take that pressure off and mean you can schedule ahead and ensure youre remaining on point.

Stay updated with industry trends, new technologies, and best practices. Continuous learning can help you stay ahead and maintain relevance.

Aside from improving your personal brand, consider networking more actively, showcasing your unique skills and expertise through content creation or projects, seeking feedback from peers or mentors, staying updated with industry trends, investing in professional development or certifications, identifying and leveraging your unique selling points, and maintaining consistency in your brand messaging across platforms and interactions.

In building your personal brand, critical considerations include identifying your unique value proposition, showcasing expertise through content and networking, maintaining consistency across platforms, seeking mentorship or guidance, engaging with your audience, adapting to industry trends, and leveraging feedback for continuous improvement. These actions can enhance visibility, credibility, and recognition in your industry.