What do you do if your personal brand as a mid-career business coach is not gaining traction online?

Creating a blog, reviewing articles for keywords, investing in advertising or doing webinars can be some strategies to gain visibility.

In the crowded online world, standing out as a mid-career business coach can be challenging. If your brand struggles to gain traction, it's time to look closer. What sets you apart from other business coaches? Identify your unique strengths, experiences, and perspectives that can resonate with your target audience. Assess your current online presence, including your website, social media profiles, and content. Ensure that your branding is consistent and compelling across all platforms. Create valuable and relevant content that showcases your expertise and provides value to your audience. By assessing and refining your brand, you can increase your visibility and attract more clients as a mid-career business coach.

Take a step back and critically evaluate your personal brand. Ask yourself: Does it effectively communicate my expertise and the value I offer as a business coach? Consider elements such as your branding visuals, messaging, target audience alignment, and uniqueness compared to competitors. Seek feedback from trusted peers or mentors in your industry to gain valuable insights.

Ask for feedback. Go to some leads that decided not to work with you. Explain you want to learn from them. Ask what it was that an other option was better for them. Ask what you could have done differently to let them decide to enter the coaching journey with you. If the cause is in your branding, adjust it. But it also could be your targeting or something else. Nothing better than ask someone what decided to not choose you. And remember: it’s only scary but very insightful and rewarding

Audit your social media profiles, website, and professional listings to ensure consistency in branding across platforms. Moreover, seek feedback from clients or peers to gain insights into how your brand is perceived externally. Use this information to make necessary adjustments and refine your brand image for maximum impact and resonance in your target market.

Your brand is the heart of your business coaching identity, but it's time to rethink your strategy if it must resonate online. Content creation could be the key to unlocking your brand's potential and attracting the right audience. It would be best to focus on creating high-quality, valuable content that showcases your expertise and provides solutions to your audience's pain points, which will help you stand out in a crowded online space. Don't just create content; engage with your audience. Respond to comments, participate in discussions, and show your personality. Building relationships is crucial for online success.

Create compelling and relevant content that showcases your expertise and resonates with your target audience. Develop a content strategy that addresses their pain points, offers solutions, and establishes you as a thought leader in your niche. Experiment with various formats such as blog posts, videos, podcasts, or infographics to diversify your content and reach a broader audience.

Beyond evaluating quality and relevance, ensure your content reflects your authentic voice and resonates with your target audience. Moreover, diversify your content formats to cater to different preferences and platforms. Interactive content like polls, quizzes, or live sessions can enhance engagement and foster a sense of community. Don't forget to leverage user-generated content and client testimonials to add credibility and authenticity to your brand narrative.

Content is also very important. People don't want you to just teach them things, they want to know that you care. So share your origin story often, talk about your values and beliefs, share your personal life. It will build your credibility and connection with your audience.

Create a content strategy and be consistent with it. Focus on the quality and relevance of your content, and not quantity. For example, the quality of your blog and posts should be more important to you than the number you churn out in a week or month. Build trust and relationships by educating and inspiring your prospects on the issues around your brand ID, which, also appeals to your prospective client's needs and also establishes your thought leadership.

Don't always focus on promoting yourself and your content. Share content that is relevant to your target audience from others. It shows your reach and breadth of study. You may not want to share content from a direct competitor, but from world renowned resources like McKinsey, TED talk gurus, or even a sports coach---why not? You can sell yourself by showing what you align your approach with, not just by always trying to sound like you invented some secret formula that only you have access to.

A solid online presence is essential for success as a mid-career business coach in today's digital age. If your brand needs help to gain traction, it's time to harness the power of social media to boost your visibility and reach. Identify the social media platforms where your target audience is most active and create a strategic presence. Ensure that your brand is consistent across all social media channels. Use the same profile picture, cover photo, and bio to create a cohesive, easily recognizable brand identity. By leveraging the power of social media and maintaining a consistent brand presence, you can enhance your visibility as a mid-career business coach and attract more clients and opportunities.

Consider utilizing analytics tools to track the performance of your posts and identify trends. Additionally, don't overlook the power of collaborations and partnerships with influencers or complementary brands to expand your reach. Lastly, stay updated with platform algorithms and trends to optimize your content strategy and maintain relevance in an ever-evolving digital landscape.

Les réseaux sociaux peuvent-être utiles pour engager une audience. Attention toutefois à bien comprendre quelle est notre cible. Pour du coaching et donc une cible qui doit avoir les moyens de payer, des réseaux comme Tiktok semblent peu appropriés - Faible engagement, faible pouvoir achat.

Building and expanding your online network is key to increasing your visibility and reach as a business coach. This can involve actively participating in relevant social media groups and communities, connecting with other professionals in the sector, and taking part in events and discussions related to business coaching.

Building a solid personal brand online is crucial for mid-career business coaches. If your brand isn't gaining traction, it's time to leverage the power of online networking to expand your reach and attract new opportunities. Engage with other professionals in your industry by joining LinkedIn groups, Facebook communities, and online forums. Participate in discussions, share your expertise, and build relationships with potential clients or collaborators. Attend webinars, conferences, and networking events to take advantage of virtual networking opportunities. Be proactive in introducing yourself, asking questions, and connecting with other attendees to expand your network.

Beyond just participating, consider initiating discussions, offering free resources, or hosting webinars to showcase your expertise. Additionally, actively engage with comments and messages to build authentic relationships. Remember, networking is about giving as much as receiving, so focus on providing value to others in your online community.

Reach out to, and connect with experts in your field on relevant social media platforms like LinkedIn. Connect also with your ideal target market and engage with their posts. Answer their questions, share your wisdom, and add great value to them. By so doing, you gradually gain visibility and establish your presence as an authority in your field.

Networking and building relationships are the keys to growth. It can help you to expand your content reach and brand visibility. One more way to get more visibility is through making comments. It helps you to spark a conversation and build relationships in DMs.

In today's digital age, a solid online presence is essential for mid-career business coaches. If your brand isn't gaining traction, it's time to analyze your approach and adapt to stand out in the competitive online landscape. Review your website, social media profiles, and content to ensure they reflect your expertise and resonate with your target audience. Identify areas for improvement and make necessary adjustments to enhance your brand image. Actively engage with your audience through social media, blog comments, and email newsletters. Respond to comments, share valuable insights, and foster meaningful connections to build trust and credibility.

In addition to quantitative metrics, consider qualitative feedback from your audience. Conduct surveys or solicit direct feedback to understand their preferences and interests better.

Evidemment, les coachs aussi peuvent choisir de se faire coacher pour comprendre leur réalité, définir de nouveaux objectifs par exemple en terme de formation, posture, leadership ... pour progresser.

The internet is the modern territory. As long as you are not a copy and paste professional, but a trend setter. Discover the new, evolve the new.

Consistency When you're marketing a business online, you should always plan to show up consistently. Sharing your message to your target audience will take several engagements with you. They will see you, hear you, sign-up on your free offers, show up to your free interviews or trainings and still need more. As long as you are showing up sharing your message to your target audience and be in the position to receive your clients, success is not far off.

Beyound networking online, network offline. Attend industry events. Host your own events. You will be surprised how many people are craving for offline experiences.