What do you do if your personal brand isn't standing out in your industry?

Before evaluating Gaps, it's important to understand one's expertise, capabilities & USPs. It also imperative to map the market concerning playfield available, and competition. This helps to evaluate & access the gaps which ought to be further bifurcated strategically & tactically. In the case of the personal brand - surely vouch the addressed aspects viz its trends, curating the organic content & prior to the same building a connect online/ engagement with the desired network is a must. This will be the addressable market to share experiential learning as a thoughtleader

3 steps to elevate your personal brand and stand out: (1) CONDUCT A THOROUGH SELF-ASSESSMENT Examine your online presence meticulously. Compare your profiles and website with industry leaders. Spot the differences. (2) ANALYZE YOUR ELEVATOR PITCH Identify what unique qualities set you apart. If your EP lacks clarity or appeal, work on enhancing it to be memorable. 3) INNOVATE AND IMPROVE Focus on areas needing enhancement. Innovate to bridge gaps, ensuring your brand becomes distinctive and unforgettable. >> Pinpoint, improve, and innovate → to transform your personal brand into something memorable.

Create a personal brand that tells an employer "I have what you need". Your current resume probably creates a confusing first impression, instead asking employers "I have a lot of stuff. Do I have what you need?" Which one do you think creates a stronger personal brand with employers?

1. Ask people who know you what they find outstanding about you. Pay attention. 2. Ask people merely acquainted with you what they find outstanding about you. Pay attention. 3. Ask people who have worked with you what they find outstanding about you. Pay attention. 4. Reflect on those people's observations. 5. Distil your personal brand from your reflections on those observations, using the words and concepts provided by those people.

First of all, don't try to compare yourself to others but take away best practices that seem to work for them to help you in your strategy. Look at how those in your industry and what their brand is offering that you might not. What sets you apart from the competition? That would be where you want to focus and highlight your unique skills, and why others should engage with you. If there are items you are lacking, what can you do to improve in those areas so you stand out.

Reflecting your brand image- on the personal aspects- via a professional image , credentials to depict your portfolio & experience, all must be aligned to the opted niche building the personal identity. To summarise ought to be appealing

**Hiring managers judge FAST. **Is your online presence outdated? Update your headshot, resume, and portfolio to reflect industry standards. Make a consistent impression. Showcase your skills with a clear, professional brand across all platforms.

How the top professionals elevate their personal brand (3 actionable steps): (1) POST VALUE-DRIVEN INSIGHTS Content that contributes meaningful insights and engages in professional discussions. (2) NETWORK ACTIVELY Attend industry events, LinkedIn Audios, webinars, and workshops to connect and learn. (3) SHARE EXPERTISE Speak at conferences or write for industry publications to showcase your knowledge. >> Engagement is the bridge to visibility and authority in your field.

Furthermore, leveraging social media platforms to share your achievements, projects, and professional milestones can significantly amplify your personal brand. Engage with your audience by asking questions, sharing thought-provoking content, and responding to comments and messages. This two-way interaction fosters a community around your brand. Additionally, consider mentoring or volunteering in your field, as it showcases your commitment to the profession and willingness to give back. These efforts collectively contribute to a robust personal brand that resonates with both peers and potential employers.

Evaluate our customer's journey- to connect & engage. Multiple connects helps striking communication & eventually reputation building

Get noticed! Actively engage in your professional circles. Network online, share insights on social media, attend industry events, even consider speaking at conferences. By showcasing your knowledge and passion, you'll build a strong personal brand and increase your chances of landing your dream job.

A quick and easy way to assess your current personal brand is to ask your colleagues or friends two simple questions - what are you good at, and what are you weak at? This can help you to assess your current situation and think about opportunities where you can better improve yourself.

5 ways to leverage feedback for personal branding success: 1) Initiate contact with diverse sources Reach out to a mix of peers, mentors, and industry connections to gain varied perspectives. 2) Seek specific insights Ask for concrete examples of your brand's strengths and areas for improvement. 3) Listen actively and open-mindedly Genuinely consider the feedback without defensiveness to understand their viewpoints. 4) Implement strategic changes Act on the feedback that aligns with your brand goals and audience expectations. 5) Maintain ongoing dialogue Establish a continuous feedback loop to adapt and evolve your brand over time. >> Craft your personal brand with feedback, ensuring it connects and leaves a lasting impact.

Feedback is a multivitamin. A must for one to absorb & amend, furthermore energizes to bounce back. It builds two-way communication & expectation setting. Indeed is healthy for partnerships regardless of hierarchies, personal or professional.

3 steps to elevate your personal brand through innovation: (1) OBTAIN NEW SKILLS Constantly learning keeps your brand ahead. Identify emerging trends and gain relevant skills. (2) EXPERIMENT WITH CONTENT Try different formats to see what resonates. Diversify your approach to engage your audience uniquely. (3) SHOWCASE YOUR EXPERTISE CREATIVELY Don't just tell, demonstrate. Use innovative methods to highlight your experience and knowledge. ><> Adapt and thrive; a dynamic personal brand captures attention. <><

Innovating is an outcome of evolving consistently, this truly keeps the partnerships engaged & always on top of mind recall. Persistently over some time, this helps to increase our connections and positions us as pioneers, innovators, mentors, or industry disruptors. All collectively holds an immense value to the brand

Building a personal brand isn't an overnight endeavor; it takes time and thoughtful preparation. Once you've honed in on your unique value proposition, start identifying key individuals for informal interviews. Look to mentors, former colleagues, and those in roles you aspire to. These individuals can offer invaluable market insights, and you'll have the opportunity to plant the seeds of your value proposition. By doing so, you're not just networking; you're strategically expanding your brand's reach.

If your personal brand isn't standing out, than reevaluate if your message is really resonating with your chosen audience. Are you understanding their problems. Secondly re-examine if you are talking about solving a problem, or if you are talking about your service? It is much more effective to communicate how your service, can solves their problem. So do not teach or preach about HOW you do what you do, but WHAT problem you solve and WHY that matters. And thirdly, see if you can claim a problem, category, niche, or create a new category that only you can claim. If you want to stand out, you have to be different.