What do you do if your personal brand isn't getting noticed by potential employers?

1 Audit your online presence

The first step to improving your personal brand is to audit your online presence. This means checking your social media profiles, website, portfolio, blog, or any other platform where you share your work and opinions. Ask yourself: are they consistent, professional, and relevant to your target audience? Do they highlight your strengths, achievements, and values? Do they reflect your personal voice and style? If not, you might want to update, delete, or create new content that aligns with your personal brand goals.

2 Define your value proposition

The next step is to define your value proposition. This is a statement that summarizes what you can offer to potential employers or clients, how you can solve their problems, and what makes you different from others in your field. Your value proposition should be clear, concise, and compelling. You can use it as a headline for your website, a summary for your LinkedIn profile, or an elevator pitch for networking events. Your value proposition should also be supported by evidence, such as testimonials, case studies, or awards.

3 Build your network

Another way to improve your personal brand and get noticed by potential employers is to build your network. Networking is not only about exchanging business cards or sending cold emails. It's about building genuine relationships with people who share your interests, values, or goals. You can network online by joining relevant groups, forums, or communities, commenting on posts, sharing your insights, or offering help. You can also network offline by attending events, workshops, or conferences, volunteering for causes, or joining professional associations.

4 Showcase your expertise

One of the best ways to demonstrate your personal brand and get noticed by potential employers is to showcase your expertise. This means creating and sharing valuable content that showcases your skills, knowledge, or passion. You can write articles, blog posts, or ebooks, create videos, podcasts, or webinars, design infographics, slides, or ebooks, or host workshops, seminars, or courses. The key is to choose a format that suits your style and audience, and to provide useful, relevant, and engaging information that solves a problem, answers a question, or inspires action.

5 Seek feedback and improvement

The final step to improving your personal brand and getting noticed by potential employers is to seek feedback and improvement. This means asking for honest opinions from your peers, mentors, or clients, and using them to improve your skills, content, or presentation. It also means staying updated on the latest trends, tools, or best practices in your field, and learning new skills or acquiring new credentials that can boost your credibility and value. Feedback and improvement are essential for personal growth and professional development.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?