What do you do if your personal brand as an influencer needs a boost through strategic thinking?

Everything said already is true so I won't be saying anything new. Ask yourself how do I want to be perceived, then be real and say is this the profile of that person. Break down your content pillars and what your objectives are. Start creating content that's in line with that.

Start by taking a step back and evaluating your current brand identity, audience, and content strategy. Consider what sets you apart from other influencers in your niche and how you can leverage those unique qualities to stand out

If I was an influencer whose personal brand needed a boost, I'd take a good look at what's working, and what isn’t. I could spice up my content, chat more with my followers, team up with other influencers via collabs, or keep tabs on what's hot right now in my niche. Finding new ways to show up authentically online could help me connect better with my audience.

To boost your personal brand as an influencer through strategic thinking, focus on defining your niche, identifying your unique value proposition, and creating high-quality, engaging content that resonates with your target audience. Collaborate with other influencers or brands, leverage social media platforms effectively, and continuously evaluate and adjust your strategy to stay relevant and grow your presence in your industry.

When your personal brand as an influencer needs a revitalizing boost, the first step is to reassess your goals and aspirations. Take a step back and reflect deeply on what you ultimately aim to achieve through your influence and personal brand. Have your objectives shifted over time? Has the market landscape evolved, calling for an adjustment in your strategy? It's crucial to ensure your personal brand remains aligned with your current motivations and targets. An honest reassessment allows you to gain clarity on your priorities and craft a focused game plan to reconnect with your audience authentically. Perhaps you need to redefine your niche, refine your content pillars, or explore new platforms to expand your reach.

Look at your analytics and do a deep dive into the insights to get a better idea of what your current audience is engaging with the most. Think back to messages and comments you’ve received. Ask yourself what content your audience enjoys from you the most. Now circle back to your brand identity. Is this content aligned? Is there potential to introduce a new series or start to create content around another theme or piece of your identity that will better help position your brand? Be sure you enjoy creating that content so that you’re able to sustain it long term.

Stay focused. Check your social media content. It doesn’t have to be prolific, it does have to be focused. Stay true to one voice/subject. Consistently let your audience learn who you are, and most importantly, what you offer them.

Kickstart by going through your existing content with a critical eye. Identify patterns in engagement, audience demographics, and content themes using analytics tools provided by platforms like HypeAuditor, Instagram Insights, and YouTube Analytics. Research for trends that resonates most with your audience and see if there's room for improvement. To maintain a conversational tone, consider sharing behind-the-scenes insights with your audience about your content creation process, such as how you come up with ideas or the story behind a particular post. A practical tip: regularly engage with your audience through comments and direct messages to foster a sense of community and strengthen your brand's connection with your followers.

Assess audience engagement, content performance, and alignment with brand identity. Identify strengths, weaknesses, and opportunities for improvement. Optimize content strategy based on data-driven insights to amplify impact and resonate with your audience effectively.

Foster meaningful connections by actively participating in discussions, responding to feedback, and collaborating with peers. Offer valuable insights, host interactive sessions, and create opportunities for dialogue to cultivate a loyal and engaged following.

Seek partnerships with complementary influencers or brands aligned with your values and audience. Leverage mutual strengths, co-create compelling content, and amplify reach through strategic collaborations. Ensure partnerships align with your brand identity and goals to maximize impact and credibility.

Stay updated on industry trends, audience preferences, and platform algorithms. Invest in skill development, seek mentorship, and explore new content formats and strategies. Adapt and evolve your approach based on insights and feedback to maintain relevance and sustain growth.

Reflect on strengths and areas for improvement, set ambitious yet attainable goals, and invest in self-development. Cultivate authenticity, resilience, and leadership skills to inspire and engage your audience authentically. Embrace challenges as opportunities for growth and refine your brand narrative accordingly.

AUTHENTICITY RESONATES I’ve been creating content online since I was a freshman in high school. I started creating YouTube videos with friends for fun and have been creating across major platforms ever since (about 11 years total). Throughout all my years of content creating, I can say without a shadow of a doubt that authenticity truly does resonate. Now more than ever, people want something real. People want to follow and hear from genuine, authentic people. I’d say people are over the “cookie cutter influencer.” People are over the fabricated, “looks too good to be true” [because it is] lifestyle. If you’re struggling to grow your platform or to connect with your audience, start being YOU. Remove the filter and the tune-ups.