What do you do if your personal brand as an entrepreneur in culinary management needs strengthening?

Your niche should reflect not only your professional expertise but also your personal values and aspirations. For example, if sustainability and ethical sourcing are important to you, you might specialize in creating menus that prioritize locally sourced and seasonal ingredients.

1. Define your niche: Identify what makes you unique in the culinary world. Are you known for a specific cuisine, cooking style, etc. 2. Know your audience: Understand who your target customers are and tailor your brand message to resonate with them. 3. Share your expertise : Showcase your skills through content like recipes, cooking tips, or behind-the-scenes glimpses into your culinary journey. 4. Build credibility : Gather testimonials and reviews from satisfied clients or customers to build trust in your brand. 5. Collaborate: Partner with others in the industry or influencers to expand your reach and credibility. 6. Stay current : Keep up with the latest trends and innovations in the culinary world to remain relevant and competitive.

One way to build a personal brand in the area is to be an innovator. Create and scale unique concepts, build innovation in the customer experience or at the back end (supply chain). The best way to do this is to create a list of simple but gaping opportunities in the global markets, create a solution and build a lean start up around it. The best and only way to succeed in culinary management is trial, error and feedback. This way people will know you as someone who is passionate about their culinary journey, which is not perfect, but real and close to the consumer.

Study and research your market segment, try to be as focused (in your niche) as possible and narrow down to a few services you can offer. Be expert in these services as much as possible and bring innovation to problem solving. At the end you are solving a problem for your customer.

Radiate your passion! Even though being en entrepreneur sometimes means a lot of mundane work, emails, admin etc., remember why you started this. You have a passion and when you embody it, people will feel it online and offline.

To strengthen your culinary management brand: 1. Professional photography : Use high-quality images of your dishes and events to showcase skills. 2. Certifications : Highlight relevant qualifications to boost credibility. 3. Case studies : Share successful projects to demonstrate capability. 4. Client testimonials : Gather feedback to show reliability. 5. Specialized services : Highlight unique offerings to stand out. 6. Diverse projects: Showcase versatility to attract opportunities.

Consider including reflections or insights on your work process to provide context and depth to your portfolio items. Remember, your portfolio is not static; it should evolve as you grow and develop in your career.

Culinary skills are best represented via amazing visuals and videos. Create and manage content across contemporary social media including professional channels like Linkedin, participate and engage in relevant forums as a thought leader. Develop credibility as an expert by creating your own blog with pictures and content or a video podcast/Youtube channel, inviting industry experts in a conversation over new culinary concepts.

Try to see what Social Media better works for you, not all the platforms are the same and different platforms require different tools. There are also local groups you should focus on. At the end, especially at the beginning, you will likely find your customers in the surrounding areas. A few social media platforms are intended to a global reach, that sometimes don't collide with your client reach

Network works. You will need it in almost every step of the journey. You will need help, support, mentorship and a head start in getting that meeting, that answer that we make it all happend. Without understanding how to and the value of network you will not succeed.

Building a network is crucial for strengthening your personal brand in culinary management. By connecting with diverse individuals who share your vision and values, you expand your reach and opportunities. Actively engage with events, groups, and conversations, offering value and support. Cultivating genuine relationships and being generous in your interactions will help you build a strong network that supports and refers you, ultimately boosting your brand's visibility and influence.

Authenticity entails being genuine and sincere in your interactions with others. When you approach networking with authenticity, you establish trust and rapport, making it easier to forge genuine connections.

The best way to learn is to look at the world. Partner and network with global culinary experts and participate in global chef experiences. Get new ideas and test them in the local market via pop ups. Create new chef experiences via partnerships with chefs globally and continue to build a community of enthusiasts who follow you and your work .

Never stop to confront yourself and learn. Learning never ends, there are so many new tools, new technologies that can help your culinary voyage. Stay always on top, knowledge is the key to success.

Strengthening your personal brand as an entrepreneur in culinary management involves showcasing your unique strengths, skills, and values to attract clients, partners, and opportunities. Be authentic and consistent: Stay true to your values, passions, and brand identity in all your communications and interactions. Consistency in your messaging, visual branding, and customer experience helps reinforce your personal brand and build trust with your audience.

People expect culinary skills - creation or management - to be a novelty. One has to give them that. A trend that I have recently seen succeeding is to diversify. Instead of being an expert in one cuisine/concept, you need to be able to communicate your expertise across diverse areas. For instance if you have set up a gastronomy concept, a certification in "whiskey tasting" might give you an edge.

Un punto súper importante para desarrollar tu marca personal es tener claro tu propósito, que en publicidad le decimos "el reason why". Del mismo modo que construimos una marca a lo largo del tiempo, los mismos componentes que usamos para esta construcción de marca lo usamos para el personal branding. Y esto puede aplicar para todas las industrias.