What do you do if your personal brand doesn't reflect your values and beliefs?

If you are not being authentic and you’re building a personal brand online, it won’t work. It won’t resonate with your audience. People know to recognize authenticity, that’s why ChatGPT posts are so obvious. Build your brand properly and you will attract people you wanna attract.

Your personal brand should start with core values. Authentic values, as opposed to inspirational values. This can be where people take missteps. Who you are in this moment and your ambition for who you'd like to be are two separate ideas. Show people who you are and bring them with you as you (hopefully) evolve.

It's important to know who you are at the moment and what matters to you. Expressing and embracing YAY (your authentic you) can be surprisingly challenging. And we don't exist in vacuums, our people help us remember and reflect who we really are. And we can feel in our bodies and hearts, as much as our minds when it feels like us. And to quote Sebene Selassie on Jocelyn K Glei's podcast "Hurry Slowly" one way to tell if you're being authentic and using your voice by the way people respond to you. And remembering what and who matter(s) most to you can be a great place to return home to yourself. Even when we're taking unplanned detours or find ourselves on the wrong road, we're always still on the road to YAY.

Time for a strategic pivot. This is what I'd suggest : 1. Start by identifying the core values that truly represent you. 2. Audit your current brand to pinpoint discrepancies. 3. Craft a new narrative that authentically reflects your values and vision. 4. Communicate this change consistently across all platforms, ensuring your message is clear and coherent. 5. Engage with your audience to reinforce this new identity, seeking feedback to refine your approach. And always remember, authenticity is key in building a personal brand that resonates and endures. You'll win a lot on the long run.

If your personal brand does not reflect your values and beliefs, you are letting others create a false narrative or you are neglecting your brand online. Most people don't have a plan for their personal brands and for this reason never grow them to a level where they are a true career asset. Take the time today to write down you why - why you do what you do. This will be your brand message working forward. Create content that connects with your why and your personal mission, share your knowledge and expertise as well. Have a plan and set goals for your brand and work at it every day. Create your narrative and this will prevent others from hijacking it.

As someone who's all about helping people shine with their personal brand, I've noticed a few key things that can really make a difference. Define your values. Review your online presence. Spot any gaps. Make adjustments. Stay authentic. Seek feedback. Be consistent. Keep evolving. Don't hesitate to ask for help. Let's refine your brand! ??

It's the stories behind our values that truly resonate. For me, it's about defining and living values through every action and story shared. I regularly intertwine my experiences and learnings with my core principles, turning each piece of content into a reflection of my journey. It's about showing, not just telling, how these values shape decisions and directions. I'd love to know, what are the pivotal moments where your values have lit your path?

If your values and beliefs aren't show in your Personal Brand, you pretty much do not have a Personal Brand. It is Personal as it should and muat reflect who you are as a person and what you stand for to the benefit of your audience. If your values are not creating a chain Reaction to the impact that benefits the collective and your beliefs don't support those action in their unique way , where is the Personal Brand you want to have?

Cette étape de définition des valeurs est cruciale et complexe. Elle ne peut à mon sens être faite seule et doit être pilotée par une extériorité professionnelle, bienveillante qui pose le cadre de travail.

Yourself is a complex combination of perspectives, but you don’t have to use them all. By deep reflecting or surveying, you will match your core values with main demand of the market and find the right value to build up.

For me, it's about ensuring every tweet, post, video, and conversation reflects what I stand for, seamlessly blending my professional insights with my personal beliefs - aligned with my human design profile. There is no fluff, just real talk (and ChatGPT writing aid) that showcases my values in every word.

After choosing the right values, the next phase is transforming them into the right “language” by answering these questions: - How can people understand what I’m doing? - How can they understand what I’m doing is suitable for them? - How can I describe the benefits they would gain by collaborating with me?

La description de son profil Linkedin par exemple est-une grande importance : Voici quelques pistes pour un résumé qui se démarque. Qui suis-je ? Quel est mon parcours ? Quels sont mes points de différenciation ? Quelles sont mes softs skills/Hards skills ? Quelle est ma cible ? Quelle est sa problématiques Comment je peux l'aider ? (services/offres) Qu'est ce que peux lui apporter ? (bénéfices/résultats)

Marca pessoal é a percep??o que o público tem da identidade do profissional, ou seja, do seu posicionamento estratégico, que determina qual a imagem ele quer passar, ou melhor, o DNA da sua marca pessoal. Como nas empresas, o profissional precisa revelar qual é a sua miss?o (raz?o de ser), vis?o (como quer ser lembrado) e valores (princípios éticos). A partir destes três elementos, ele estabelece uma estratégia de marketing pessoal que pode ser descrita como uma estratégia individual para atrair e desenvolver contatos e relacionamentos interessantes do ponto de vista pessoal e profissional.

Visuals speak volumes before a single word is read. Quick tip: It's essential to periodically review and update visuals to keep your brand's narrative fresh and relevant. For instance, I might love vibrant colours, but if a minimalist black-and-white scheme serves a brand's message better, that's what we'll use. Aligning visuals with the brand's purpose, rather than personal preference ensures we're constantly communicating the right story. How do you ensure your visuals align with your brand's evolving story?

People gain information mostly from visual. Don’t let that prevent you from closing deals or giving the right solution just by some unmatched images. Invest in the professional identity from the beginning would help a lot.

Visual elements play a significant role in shaping a personal brand. If your visuals don't reflect your values and beliefs, it's essential to update them. This includes your website, social media profiles, profile pictures, and any other visual representations of your brand. Consider using imagery, colors, and design elements that resonate with your true self and communicate your values effectively.

Avoir une charte graphique forte est indispensable que l'on soit une marque ou une personne. Choisir les bonnes couleurs qui reflètent notre activité/secteur. Garder cette cohérence sur nos visuels est important, c'est comme que nous sommes reconnus en un coup d'oeil sur le fil d'actualités, c'est comme ?a qu'on reconnait notre identité, et c'est ce qui permet aussi de recevoir plus d'engagement.

Les visuels constituent une partie des représentations que nous souhaitons proposer à notre public cible. Il est important de les soigner pour matérialiser une certaine congruence entre la vision de soi, les valeurs, les comportements et la manière dont on s'exprime au monde. Ce qui passe aussi par l'image et les visuels choisis

Everyone's unique - so I lean into my strengths, like innovative thinking, and openly work on patience. It's about modelling the values that matter to us. I share content that reflects my journey, engage in conversations that matter, and participate in communities that ignite growth. This keeps it real, the good and even the bad - strengthening trust and my brand's rep. What's your go-to for genuine engagement that showcases your unique strengths?

Los valores no se explican, se demuestran con nuestras acciones (no palabras). En definitiva, los valores se transmiten. Y he descubierto dos maneras efectivas de hacerlo. La primera es a través de testimonios que expliquen cuál es tu ADN emocional en lugares públicos, como blogs, podcast o redes sociales. La segunda es a través de imágenes de lo que te apsiona como persona. Un foto de alguien haciendo trecking muestra a una persona comprometida con la sostenibilidad, que aprecia el trabajo en equipo. Un viajero muestra a una persona inquieta, con ganas de conocer, descubrir, conectar. Las dos opciones sumadas tienen mayor eficacia, sin duda.

People is too smart to know of you are being sincere or not. In the opposite way, if you choose to be genuine from the beginning, they will count on you.

In our digital world, I champion the blend of online engagement with the invaluable authenticity of meeting offline. This approach not only showcases consistency across both realms but also deepens trust and strengthens brand perception. Face-to-face conversations reveal the genuine connection often lost in digital communication, reinforcing the credibility of your persona and brand. It's a commitment to going beyond the screen to value relationships, setting you apart in a sea of fleeting interactions.

Je dis souvent que les réseaux sociaux, c'est la continuité de ce que nous sommes dans la vie de tous les jours .. :) être authentique, c'est pouvoir communiquer avec sa propre tonalité et permet notamment de : Créer une connexion sincère: L'authenticité permet de tisser des liens plus profonds et plus durables avec votre audience en partageant vos valeurs et votre personnalité. Se démarquer: Dans un monde numérique saturé, l'authenticité vous permet de sortir du lot et de captiver l'attention d'un public lassé des contenus artificiels. Batir la confiance: En étant transparent et honnête, vous inspirez confiance et encouragez votre audience à interagir avec vous et à vous soutenir.

In some way - everyone! Everyone is an unique “brand” and has its own value, which we should be aware of. But in the standard way we all think about personal brand, I guess it is most needed when you are a freelancer or influencer. Then you are especially perceived as a brand and you work for your own name. Bloggers, vloggers, influencers as considered just as brands and valued in the same way. To do personal branding well, you need to understand that simply YOU ARE A BRAND – and it consists of everything you do, everything you publish, and everything you show.

Personal brands are not static; they evolve over time. If your personal brand doesn't align with your values and beliefs, embrace the opportunity for growth and evolution. Continuously refine and adjust your brand messaging, content, and actions to ensure they align with your authentic self. Be open to learning, adapting, and incorporating feedback as you progress on your journey.

Une marque personnelle évolue .. Et c'est même très bien qu'elle suivent de nouvelles trajectoires, aspirations, Inspirations, évolutions.. La marque personnelle doit évoluer au fil du temps, c'est la question de "pivot", changer pour être plus en phase avec ses valeurs/ses projets.

PIVOT! PIVOT! PIVOT! If your personal brand doesn’t reflect you and your values, it means the “personal” isn’t aligned. At this point, it’s just a brand, and definitely not yours. Not fun anymore, is it? Take a break. Come up with a new strategy that reflects your true, authentic self. With the “personal” you’re just building another brand.

One thing I've found helpful is a regular brand audit. Pause and assess whether your personal brand still mirrors your true values and convictions. If there's a divergence, recalibrate and refine. 1. Identify the gap: Find out what parts of your brand are out of sync. 2. Reflect and plan: Revisit your values and plan how to weave them into your brand. 3. Involve your audience: Share the journey; ask for their insights. 4. Integrate and evolve: Align your brand with consistent, authentic actions. 5. Communicate openly: Use this process as content, fostering transparency and growth. I'd love to hear if you've tried this and what insights you've uncovered!

If you feel like your Personal Brand doesn't reflect your value and beliefs, then understand that your brand isn't yet Personal. You will have to add a touch of your personality into your brand, only then you will feel like the value will align with you. Apart from your professional experiences, start talking about your personal experiences. Start communication about what you believe in and show up authentically. For example, I'm obsessed with coffee. Most of my followers already know this. How? Because I have mentioned this in my posts or uploaded photos of coffee. Similarly, you will have to communicate about your values and beliefs to your audience.

Stop everything, because you are self sabotaging! It sounds like you've done no strategy prior to activating your personal brand, which is akin to sailing a half built boat. My advice is to stay true to who you truly are. This raises a critical question; who are you? Deep it. Is who you are, who you truly are? Take an introspection journey and reflect on the people, places, experiences that have made you who you are. What are your hopes, dreams, aspirations, purpose, strengths, beliefs and values? Get that clear and make the connections between those things and what your audience needs/problems/interests are and position yourself at that intersection. Be an authentic leader and you will inspire many.

major necessity would be self-confidence, in huge dollops. And preferably not the surface kind, worn like a suit of armor, defending against all the slings and arrows. Preferably, the real kind of confidence, which derives from a solidly grounded ego that is balanced with an emotional and spiritual life, and does not take direction from the variable opinions of casual outsiders. A confident self charts its own course, and knows that it's none of its business what others think in a personal sense - while still keeping track of their opinions in a business sense. Their stride is firm, their gaze direct and their thoughts in the present, which is where the future is built.