What do you do if your personal brand in Digital Strategy is not gaining traction?

1 Audit your brand

The first step is to review your current personal brand and identify what is working and what is not. You can use tools like Google Analytics, social media insights, or feedback surveys to measure your performance and see how your audience perceives you. Ask yourself some questions, such as: What are your goals and objectives? Who is your target audience and what are their needs and preferences? What are your unique selling points and value propositions? How do you communicate your brand message and personality? How consistent and coherent is your brand across different platforms and channels? What are the gaps and areas for improvement?

2 Refine your strategy

The next step is to refine your strategy based on your audit results and your market research. You need to have a clear and realistic plan for how to achieve your goals and how to position yourself as a digital strategy expert. You need to define your niche, your target audience, your value proposition, and your differentiation. You also need to align your strategy with your personal and professional values and ethics. You need to decide which platforms and channels are best suited for your brand and how to optimize them for maximum impact. You need to set SMART (specific, measurable, achievable, relevant, and time-bound) objectives and KPIs (key performance indicators) to track your progress and results.

3 Create valuable content

The third step is to create valuable content that showcases your digital strategy skills and knowledge and that provides value to your audience. You need to produce content that is relevant, engaging, informative, and original. You need to use different formats and media, such as blogs, podcasts, videos, webinars, ebooks, case studies, or infographics. You need to use storytelling techniques, data visualization, and interactive elements to make your content more appealing and memorable. You need to use SEO (search engine optimization) best practices, keywords, and hashtags to increase your visibility and reach. You need to use a content calendar and a content management system to plan, organize, and schedule your content.

4 Build your network

The fourth step is to build your network and connect with other digital strategy professionals and influencers. You need to expand your online presence and exposure by joining relevant communities, groups, forums, or platforms. You need to engage with your peers, mentors, leaders, or potential clients by commenting, sharing, liking, or following their content. You need to participate in online events, webinars, podcasts, or interviews that relate to your niche and expertise. You need to collaborate with others on projects, campaigns, or initiatives that showcase your digital strategy skills and value. You need to ask for testimonials, referrals, or recommendations from your clients, employers, or collaborators.

5 Showcase your portfolio

The fifth step is to showcase your portfolio and demonstrate your digital strategy results and achievements. You need to have a professional website or landing page that displays your personal brand, your bio, your skills, your services, and your contact details. You need to have a portfolio section that showcases your best work, projects, or case studies, with clear descriptions, objectives, outcomes, and metrics. You need to have a blog section that highlights your thought leadership, insights, and opinions on digital strategy topics and trends. You need to have a social proof section that features your testimonials, reviews, ratings, or awards.

6 Keep learning and improving

The sixth and final step is to keep learning and improving your personal brand and your digital strategy skills. You need to stay updated and informed on the latest developments, innovations, and best practices in digital strategy and your niche. You need to read, watch, listen, or attend relevant content, resources, or events that can enhance your knowledge and skills. You need to seek feedback, advice, or guidance from your network, mentors, or experts on how to improve your personal brand and your digital strategy performance. You need to experiment, test, and iterate your strategy and your content to find out what works and what doesn't. You need to celebrate your successes and learn from your failures.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?