What do you do if your personal brand in the Blockchain industry is not gaining traction?

One thing I found helpful is that get involved in the community and contribute to open source projects. There is many blockchain events happen so be the voice in these events. Also write newsletters on social media platforms like you can share your learning and experience with the community.

Scrutinizing the content you share is essential. Assess whether your contributions truly grasp the attention and meet the needs of the blockchain community. This isn't just about covering popular topics; it's about filling gaps in the current discourse and enhancing your audience's understanding of blockchain technology. Think critically about the uniqueness of your perspective and strive to publish work that can change conversations, not just contribute to them.

One of the first life lessons my late Dad taught as a kid when I asked him why he always went out for Club Membership Meetings and even events to support his friends… He said to me: Your Network is your Net-worth. As I got older it resonated more, especially seeing it in varying renditions! Now, remembering a conversation I had recently with a follower on X a couple days ago in relation to how the effectiveness of “Cold Calling” has dwindled over the years and this still ties to the essence of building genuine connections enough to make it worth the time of both parties. I will say “Build Relational Connections” over basic mundane sporadical “Networking” activities. That’s really what moves the needle.

One of the best things is to network with people and connect with them exploring synergies. Attend events to meet with peers and learn from the experts in the industry. These meet ups also facilitate networking opportunities. Leverage social media platforms like Twitter, LinkedIn and Reddit to interact with developers, marketers and other industry leaders and forge a meaningful connection.

To establish a strong personal brand, become indispensable to your audience. This involves more than just sharing information; it means becoming a go-to expert who solves problems and simplifies complex topics. Create resources that equip your audience with the knowledge to make informed decisions and navigate the blockchain ecosystem more effectively. This consistent delivery of value will build your reputation and follower base organically.

Reflect on the role of engagement in building your brand. Active participation in discussions, whether in comment sections, forums, or during live events, shows your commitment to the community and helps to humanize your brand. Share personal anecdotes that reveal your journey in blockchain, the challenges you've faced, and how you've overcome them. This approach not only enriches your content but also fosters a deeper connection with your audience, encouraging loyalty and trust.