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What do you do if your passion for marketing isn't shining through in an interview?

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You've prepared for your marketing interview, but what happens when you sit down and your passion doesn't seem to come through? It's a common issue, and it can stem from nerves, lack of preparation, or simply not knowing how to effectively communicate your enthusiasm for the field. Marketing is all about connecting with people and selling not just a product, but a story. Your interview is your chance to sell your own story, to show why you're the perfect fit for the role. If you're struggling to let your passion shine, don't worry—there are strategies you can employ to help bridge the gap between your capabilities and what your interviewer sees.

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1 Reflect Honestly

When your passion for marketing isn't coming across in an interview, the first step is to reflect honestly on why that might be. Consider whether it's a case of nerves or perhaps a lack of understanding of the company's specific marketing approach. It's crucial to pinpoint the disconnect so you can address it. If you're genuinely enthusiastic about marketing, ensure you're well-versed in the latest trends and how they apply to the potential employer. This understanding can transform your responses from generic to compelling narratives that demonstrate your passion and expertise.

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Thomas Unterstetter

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It is also important that your own enthusiasm is articulated clearly and comprehensibly. Under certain circumstances, it may not be possible to convey the desired content to the other person. When preparing, however, you should make sure that what you say does not come across as rehearsed or memorised.

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2 Practice Regularly

To convey your passion for marketing more effectively, practice is key. This doesn't just mean rehearsing answers to common interview questions; it also involves engaging with marketing material daily. Follow industry news, participate in marketing discussions, and even practice explaining complex marketing concepts in simple terms. This regular engagement will not only keep you up-to-date but will also help you articulate your passion more naturally. When you're constantly immersed in the world of marketing, your enthusiasm will become part of your everyday language, making it easier to express in high-pressure situations like interviews.

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Thomas Unterstetter

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Many magazines and journals also offer the opportunity to deal with current, specialised topics free of charge. You also get an insight into the (scientific) background. You should also see failed job interviews as a good opportunity to gain experience and be prepared for future interviews.

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3 Use Storytelling

Incorporating storytelling into your interview responses can significantly enhance how your passion for marketing is perceived. Share personal experiences where you successfully applied marketing principles or overcame challenges. These stories can be powerful testimonials to your dedication and interest in the field. They allow interviewers to see the real-world impact of your skills and the enthusiasm with which you approach marketing problems. Remember, a good story resonates more than a simple statement of fact, so use your experiences to paint a vivid picture of your passion.

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Thomas Unterstetter

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However, it is also important to bear in mind how the story will affect the other person. You should be careful not to portray yourself in a bad light (e.g. through failures). If you talk about mistakes or failed projects, it is better to balance this out with a success or learning.

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4 Showcase Adaptability

Marketing is an ever-evolving field, and showing that you can adapt to new trends and technologies is crucial. Discuss how you've embraced changes in the industry or upskilled to stay relevant. This not only demonstrates your commitment to continuous learning but also shows that your passion extends to keeping pace with the dynamic nature of marketing. By highlighting your adaptability, you indicate to employers that your passion is rooted in a genuine interest in the growth and evolution of the industry.

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5 Project Confidence

Your body language and tone of voice play significant roles in how your passion is perceived. To project confidence, maintain good posture, make eye contact, and speak clearly. This non-verbal communication can reinforce the message that you're excited about the opportunity and confident in your marketing abilities. Even if you're feeling nervous, acting confidently can help convince both yourself and the interviewer of your passion and capability.

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6 Engage Actively

Lastly, actively engage with the interviewer by asking insightful questions about their marketing strategies and challenges. This shows that your interest goes beyond securing a job—you're genuinely curious about how marketing is handled within their organization. Your questions can lead to deeper discussions that provide opportunities for you to weave in examples of your expertise and enthusiasm for marketing.

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Thomas Unterstetter

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Possible questions could be about past projects of the company you are applying to or current topics that you can find on the website. The onboarding process or similar topics also provide plenty of material for relevant questions.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your passion for marketing isn't shining through in an interview?

1

2

3

4

5

6

7

1 Reflect Honestly

2 Practice Regularly

3 Use Storytelling

4 Showcase Adaptability

5 Project Confidence

6 Engage Actively

7 Here’s what else to consider

Marketing

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What do you do if your passion for marketing isn't shining through in an interview?

1

2

3

4

5

6

7

1 Reflect Honestly

2 Practice Regularly

3 Use Storytelling

4 Showcase Adaptability

5 Project Confidence

6 Engage Actively

7 Here’s what else to consider

Marketing

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