What do you do if your online presence as a freelancer is lacking?

1 Audit Yourself

Start by conducting a thorough audit of your current online presence. This means scrutinizing every platform where you have a profile or content. Check your social media accounts, personal website, and any freelancing platforms you're listed on. Ensure that your profiles are complete, professional, and consistent across all channels. Your online audit should also include a search of your name to see what potential clients will find. If there are any negative or irrelevant results, take steps to address them, such as improving your search engine optimization (SEO) to highlight positive content.

4 Content Creation

Content is king in the digital world, so start creating and sharing valuable content that showcases your expertise. This could be blog posts, videos, podcasts, or infographics related to your field. By providing useful information or solving common problems faced by your target audience, you'll attract followers and potential clients. Make sure to optimize your content with relevant keywords to improve its visibility in search engine results. The more high-quality content you produce, the more you'll be seen as an authority in your area of freelancing.

5 Network Virtually

Networking isn't just for face-to-face events; virtual networking can be just as effective for building your online presence. Connect with other professionals on platforms like LinkedIn and Twitter by sharing their content, engaging in conversations, and offering your insights. Attend webinars and virtual conferences in your industry to stay updated on trends and meet new people. By fostering relationships with peers and industry leaders online, you'll expand your network and open up more opportunities for collaboration and referrals.

6 Learn and Adapt

The online landscape is constantly changing, so it's important to stay informed about new trends and platforms that could benefit your freelance career. Subscribe to industry newsletters, follow thought leaders, and participate in online courses to keep your skills sharp. Be willing to adapt your strategies based on what's working and what's not. For example, if you notice that video content is gaining more traction than written posts in your field, consider shifting your focus to create more video content. Continuous learning and adaptation are essential for maintaining a strong online presence.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?