What do you do if your networking efforts as an entrepreneur are falling flat?

If my networking efforts as an entrepreneur are falling flat, it's time to pivot and revitalize my approach. Firstly, I'll diversify my networking channels, exploring both online platforms and in-person events relevant to my industry. Secondly, I'll focus on building genuine connections by actively listening, offering value, and showing genuine interest in others. Thirdly, I'll seek mentorship or join networking groups to gain insights and support from experienced professionals. Additionally, I'll refine my elevator pitch and follow up consistently to nurture relationships. Flexibility, persistence, and authenticity are key to revitalizing my networking efforts and expanding my entrepreneurial network.

?? Clarity of Purpose: Begin with a clear understanding of what you aim to achieve through networking. It’s about quality, not quantity. Ensure your networking goals align with your overall business objectives for more targeted efforts.

Si tus esfuerzos de networking no están funcionando: Reevalúa tus objetivos y ajusta tu enfoque. Explora nuevas plataformas y comunidades relacionadas con tu industria. Trabaja en mejorar tus habilidades de networking, como la comunicación y la autenticidad. Ofrece valor primero y practica la reciprocidad. Diversifica tus conexiones y busca perspectivas frescas. Solicita feedback para mejorar tu enfoque. Sé paciente y perseverante mientras desarrollas relaciones. Mantén registros y haz seguimiento para mantener conexiones activas. Estas acciones pueden ayudarte a revitalizar tus esfuerzos de networking y construir relaciones más efectivas.

?? Innovative Engagement: Sometimes, traditional methods don’t cut it. Don't be afraid to try unconventional approaches to make meaningful connections. Networking should reflect your brand's spirit—adventurous, engaging, and authentic. ?? Delve into: Richard Branson’s books

Adjusting tactics is good in case the initial plan doesn't work.A small business owner can start by looking for mentors among weak ties.Weak ties are the friends of friends.They tend to be a good network resource and the relationship distance makes it easier to make it work.

?? Connection Over Transaction: Make each interaction feel personal and meaningful. It’s the emotional connection that counts, not just the exchange of business cards. Understand the individual's interests and challenges to tailor your communication.

Personalised messages and emails to potential mentors can be the good starting point.Doing research on their work and achievements helps with drafting the personalised email and messages.Adding people or institutions that can link the both of you can also be included

This is the beauty of LinkedIn. We can tag the people we want to network with on relevant topics. Am I reading an article on recent trends in tech sales? Then I'll tag tech salespeople and say something to the effect of, "Hey John, figured this might be interesting for you." or "John, saw you posted [something] related to this article. Might be helpful?"

?? Lead with Why: Your network is more likely to engage when they see the value you bring to the table. It's not about what you do, but why you do it. Focus on how you can help others achieve their goals, not just your own.

Find out what your potential mentor would like assistance in and offer that assistance.it could be something that he/she commits to doing regularly e.g involvement with a charity It could be a good way to meet with mentor as you work on his interests

?? Digital Networking: Utilize technology platforms to reach and engage with your network in innovative ways. Tools like Zoom can create opportunities for more personal interaction in a digital age.

Social media works well if it is targeted.Start by posting or contributing to conversations that are relevant to your field of expertise and potential mentors.Algorithms will then keep suggesting similar interests and people with similar interests on your timeline

This includes learning where networking worked well and with whom.Colleagues and friends can be good source of confidence especially to people who are introverted. Finding out also internally what made you more relaxed and at ease during the networking session can be a good antecedent