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What do you do if your networking efforts in the accounting industry are falling flat?

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Networking is a vital skill for any accounting professional who wants to advance their career, find new opportunities, and build valuable relationships. But what if your networking efforts are not paying off? What if you feel like you are wasting your time, money, and energy on events, platforms, and contacts that don't lead to anything meaningful? Don't give up on networking just yet. Here are some tips on how to revamp your networking strategy and get better results.

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Ammar S.
Nestor Soler del Toro

Economist and jurist with a focus on social economics, passionate about technology. PMP? and PMI-RMP? certified…

1 Assess your goals

Before you attend another networking event or send another connection request, ask yourself what you are trying to achieve. Are you looking for a mentor, a referral, a partner, or a client? Are you exploring different career paths, industries, or niches? Are you seeking feedback, advice, or support? Having a clear and specific goal will help you focus your networking efforts and choose the right opportunities and contacts.

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Ammar S.
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If your networking efforts in the accounting industry are not yielding the desired results here are some timps: 1- Clarify your networking goals and objectives. Determine what you hope to achieve through networking, such as building professional relationships, expanding your client base, exploring career opportunities, or gaining industry insights. 2- Focus on building quality connections with individuals who are aligned with your professional goals. 3- Diversify Your Networking Approach. 4- Personalize Your Outreach. 5- Approach networking as an opportunity to offer value. 6- Consistent follow-up is key to maintaining relationships. 7- Join Professional Associations Networking is a valuable skill that takes time and effort to cultivate.

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Nestor Soler del Toro

Economist and jurist with a focus on social economics, passionate about technology. PMP? and PMI-RMP? certified, innovatively leading in project and risk management.
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If your networking efforts in the accounting industry are falling short, it's crucial to take a step back and reassess your strategy. Begin by evaluating your objectives. Before diving into another networking event or sending out more connection requests, ask yourself what you aim to achieve. Are you looking for a mentor, a referral, a partner, or a client? Are you exploring different career paths, industries, or niches? Seeking feedback, advice, or support? Having a clear and specific goal will help you focus your networking efforts and choose the right opportunities and contacts to pursue. This focused approach ensures your networking is purposeful and aligned with your professional aspirations.

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2 Evaluate your approach

Next, take a look at how you are approaching networking. Are you being proactive, strategic, and consistent? Or are you being passive, random, and sporadic? Networking is not a one-time activity or a numbers game. It requires planning, preparation, and follow-up. Some questions to ask yourself are: How do you select and research the events and platforms you use for networking? How do you introduce yourself and communicate your value proposition? How do you build rapport and trust with your contacts? How do you follow up and nurture your relationships?

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3 Improve your skills

Networking is not a natural talent for everyone. It can be challenging, especially for introverts, to initiate and sustain conversations, ask for favors, and promote yourself. But networking is a skill that can be learned and improved with practice and feedback. You can improve your networking skills by reading books, blogs, and podcasts on the topic, taking online courses or workshops, joining networking groups or clubs, and asking for advice from successful networkers.

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4 Expand your network

Another reason why your networking efforts may be falling flat is that you are limiting yourself to a narrow or homogeneous network. Networking is not only about connecting with people who are similar to you or who work in the same field or company. Networking is also about diversifying your network and reaching out to people who have different backgrounds, perspectives, and experiences. You can expand your network by attending events or joining platforms that cater to different industries, sectors, or professions, by asking for introductions or referrals from your existing contacts, and by being open and curious about others.

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Nestor Soler del Toro

Economist and jurist with a focus on social economics, passionate about technology. PMP? and PMI-RMP? certified, innovatively leading in project and risk management.
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Expanding your network is key, especially if your networking efforts seem to be stalling due to sticking with a narrow or homogenous circle. Networking isn't just about connecting with those similar to you or within your field or company. It's also about diversifying your network to include individuals from various backgrounds, perspectives, and experiences. To broaden your network, consider attending events or joining platforms catering to different industries, sectors, or professions. Ask for introductions or referrals from your existing contacts, and remain open and curious about others. This approach can open doors to new opportunities, insights, and collaborations that were previously beyond your reach.

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5 Add value

Finally, one of the most important principles of networking is to add value to your contacts. Networking is not a one-way street or a transactional exchange. Networking is a reciprocal and mutually beneficial relationship. You can add value to your contacts by offering your help, expertise, or resources, by sharing relevant information, insights, or opportunities, by providing feedback, recognition, or referrals, and by expressing your gratitude, appreciation, or support.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your networking efforts in the accounting industry are falling flat?

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1 Assess your goals

2 Evaluate your approach

3 Improve your skills

4 Expand your network

5 Add value

6 Here’s what else to consider

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