What do you do if your mid-career writing is struggling to adapt to the age of social media?

If your mid-career writing is struggling to adapt to the age of social media, consider embracing new platforms and formats to reach your audience. Experiment with shorter, more engaging content tailored for various social media channels, and leverage multimedia elements like videos and visuals to enhance your message. Additionally, seek out training or resources to refine your social media writing skills and stay current with evolving trends and best practices.

Depends on genre, if your writing is fiction based then there is no need to change anything because emotions never change . Generations come and generations go but the basic human emotions remains the same, and its forever. We still reading William Shakespeare, William wordsworth and many of them of the same era with same enthusiasm . Generations are growing up reading the same. If it's non fiction, business writing, critical writing; content writing, technical writing, then following the social media norms is important, research on interests, ongoing issues, tools and knowing the techniques like how to reach target audiences and how to convert them into leads Is important. You need to use full art of impressive writing .

Well, this happens with everyone. First, I take some time to study how successful writer use social media. I look at their posts and overall presence. Then, I try to experiment with different platforms and format. I do post more frequently and try new style and engange with my audience. It was not easy at first but then i learned a lot along the way. I also focused on building a personal brand. I shared more about myself, my interests, and what makes my writing unique. This helped me connect better with readers and stand out in a crowded space.

In today world social media plays a significant role Today ever one using social media for different purpose If you want to adapt this new culture than you need to understand every social media platforms Social media helps you to show case your talent and skills Through social media you can present your skills to millions of audience but for that you need to embrace this change so that you can actually understand social media

Let's face it, social media writing is a different beast than the long-form content I used to focus on. But instead of clinging to the past, I'm embracing the change! The fast-paced, concise nature of social media platforms actually presents exciting opportunities. It's a chance to hone my ability to communicate complex ideas in a clear and engaging way. I'm also learning to appreciate the power of visual storytelling – using images, videos, and infographics to capture attention in a crowded online space.

The good news is, I don't have to reinvent the wheel. There are fantastic resources available to help me learn the specific tools and techniques of social media writing. I'm taking online courses, attending workshops, and following industry leaders. I'm also actively experimenting with different platforms, figuring out their unique audiences and content preferences. There's a learning curve, for sure, but with a growth mindset and a willingness to learn, I'm confident I can adapt my mid-career writing style to thrive in the age of social media.

Many experienced copywriters naturally become 'idea people' for visuals too – think Creative Director roles. But if you want those ideas to actually resonate, understanding a bit about design and UX is essential. Otherwise, those brilliant concepts are just personal preferences… which we deal with all the time from stakeholders. Yes, if you’re gonna progress to Head Chef, know where you’re getting your ingredients from and how each one will impact the entire dish.

There's never been a better time to connect with like-minded people who share your craft. Even if writers tend to be introverted, it takes minimal effort to like a tweet, comment on a post, or open the window for that carrier pigeon. You can also form weekly, monthly, or bi-monthly meet-up groups on platforms like (wait for it… ) Meetup. Additionally, reach out to national and local publications covering your areas of interest. Simply introduce yourself and let them know you'd be happy to be help them as a source of insight and information. Remember, we all have something unique to offer, and networking isn't just about what someone can do for you, but how you can support each other.