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What do you do if your marketing team is not experiencing professional growth through effective delegation?

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Delegation is a key skill for any marketing leader who wants to empower their team, optimize their resources, and achieve their goals. However, delegation is not always easy or effective, and it can have negative consequences if done poorly. If your marketing team is not experiencing professional growth through effective delegation, you might be facing some common challenges that need to be addressed. In this article, we will explore what those challenges are, and how you can overcome them with some practical tips and strategies.

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Balwinder Singh

?? II PILOT II GRIPS, Tokyo
Robyn Joe Cherian

Business Analysts-Team Lead- WIPRO(PPI) | Green belt -Lean six sigma | IMNU'23-MBA | KARUNYA UNIVERSITY'17
S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low…

1 Challenge 1: Lack of clarity

One of the main reasons why delegation fails is because there is a lack of clarity on what needs to be done, why, how, and by whom. This can lead to confusion, frustration, duplication, or missed deadlines. To avoid this, you need to communicate clearly and consistently with your team about the scope, expectations, and outcomes of each task or project. You also need to define the roles and responsibilities of each team member, and ensure that they have the necessary skills, resources, and support to complete their work.

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Robyn Joe Cherian

Business Analysts-Team Lead- WIPRO(PPI) | Green belt -Lean six sigma | IMNU'23-MBA | KARUNYA UNIVERSITY'17
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Clear communication is vital for successful delegation ???. Ambiguity breeds confusion and frustration, hindering productivity. Defining scope, expectations, and roles, along with providing necessary support, fosters accountability and ensures tasks are completed efficiently.

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S.Huei F.

?? Multilingual Chartered Marketer in Tech | ?? Scaling Regional Growth with Agile Innovation | ?? Next-Gen AI & Low Code/No Code SaaS Integration | ???? Cutting-Edge Marketing Insights & Tech Trends |
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Implementing a "Role Card" system, where every task comes with a predefined, visible set of responsibilities, was a game-changer. It ensured everyone was clear about each other's roles, thus avoiding confusion or overlap. We also began practicing "Open-End Meetings," where each member voices what they've understood about their roles and deliverables. This helps spot and rectify any communication gaps right away. A time that stands out for me was when we were working on a major product launch. We realized that the team was unsure of their individual responsibilities, so we swiftly implemented the "Role Card" system. The result? A successful, timely delivery with everyone playing their part seamlessly.

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Fredrick Umudjon

Business Development Executive/ Sales Manager / Inspirational Writer / Chemist. / Artist / Sports enthusiast
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Well firstly, delegation is only effective if given to the right person who possesses the right strength. Every team has its strengths and weaknesses. so when delegating responsibility in the marketing team, be sure to give everyone something that resonates with their strengths in the team, that way everyone is effective and no one becomes a liability. This will help the team grow fast. Another way is for there to be clarity when assigning responsibility to team members, leaders should not just assume that the person can when in fact the person can't.

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Lúcio Marcos de Souza Ribeiro ∴

Administrador | Professor | Gestor Comercial | Consultor | Especialista em Marketing | MBA em Gest?o pela FGV | planejamento de marketing | Gest?o de CRM | Atendimento ao cliente
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Por mais que o ambiente de marketing transpare?a certa transgress?o para que a criatividade seja estimulada, a organiza??o das fun??es e tarefas s?o imprescindíveis para o bom funcionamento. Desenho de processos e um funcionagrama adequado, s?o bases para que a equipe possa ter clareza de suas fun??es.

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2 Challenge 2: Micromanagement

Another common challenge that hinders professional growth through delegation is micromanagement. This is when you try to control every aspect of your team's work, without giving them enough autonomy, trust, or feedback. This can demotivate, discourage, and stifle your team's creativity, innovation, and learning. To avoid this, you need to delegate not only tasks, but also authority and accountability. You also need to monitor and measure your team's progress and performance, but without interfering or imposing your own way of doing things.

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Lúcio Marcos de Souza Ribeiro ∴

Administrador | Professor | Gestor Comercial | Consultor | Especialista em Marketing | MBA em Gest?o pela FGV | planejamento de marketing | Gest?o de CRM | Atendimento ao cliente
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Uma vez um cliente pediu para que delegasse determinada tarefa de marketing entre as lideran?as da empresa. Após isso, sentou com cada pessoa e determinou cada etapa, com qual solu??o a pessoa deveria usar, qual cronograma... os projetos n?o avan?aram pois os líderes sentiram fantoches e percebeu-se que a lideran?a da empresa n?o queria verdadeiramente a criatividade e inova??o e sim, somente passar uma imagem de falsa liberdade intelectual da equipe.

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3 Challenge 3: Underdelegation

Underdelegation is when you delegate too little or too late, and end up doing most of the work yourself. This can happen because you are afraid of losing control, quality, or credit, or because you think that no one can do it better or faster than you. This can harm your team's morale, confidence, and development, as well as your own productivity, efficiency, and well-being. To avoid this, you need to delegate strategically and proactively, based on your team's strengths, interests, and potential. You also need to prioritize and focus on the tasks that only you can do, and let go of the rest.

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Balwinder Singh

?? II PILOT II GRIPS, Tokyo
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I have 2 simple and effective techniques to handle this:- 1. Individual Assessment and Feedback: I'll conduct one-on-one sessions with team members to understand their comfort levels and challenges with delegation. Providing tailored feedback and guidance can help them develop the confidence and skills needed to delegate effectively. 2. Promote Collaboration and Knowledge Sharing: Encouraging cross-training sessions and collaborative projects can help team members see the benefits of delegation firsthand. By showcasing successful instances of delegation leading to professional growth, I can inspire others to embrace this approach. Finally, Lead from the front and you will see wonders ??

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Lúcio Marcos de Souza Ribeiro ∴

Administrador | Professor | Gestor Comercial | Consultor | Especialista em Marketing | MBA em Gest?o pela FGV | planejamento de marketing | Gest?o de CRM | Atendimento ao cliente
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Além do tempo que torne exequível a tarefa, há também um ponto importante sobre os checkpoints. Importante o líder n?o "delargar" a atividade e sim, criar pontos onde possa avaliar o andamento da tarefa, ao ponto de tomar decis?es corretivas quanto a apoio na tarefa ou delegar a outras pessoas para atingir o objetivo no prazo determinado.

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4 Challenge 4: Overdelegation

Overdelegation is when you delegate too much or too often, and end up losing sight of your team's work. This can happen because you are overwhelmed, distracted, or disengaged, or because you think that delegation is a one-way transaction. This can damage your team's trust, alignment, and collaboration, as well as your own credibility, reputation, and results. To avoid this, you need to delegate responsibly and realistically, based on your team's capacity, availability, and feedback. You also need to stay involved and informed, and provide regular recognition, appreciation, and guidance.

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Lúcio Marcos de Souza Ribeiro ∴

Administrador | Professor | Gestor Comercial | Consultor | Especialista em Marketing | MBA em Gest?o pela FGV | planejamento de marketing | Gest?o de CRM | Atendimento ao cliente
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A lideran?a n?o abrir m?o de tarefas essenciais a sua fun??o. Delegar n?o é deixar tudo a cargo da equipe e sim, acompanhar, tomar a??es corretivas para obten??o dos objetivos e sobretudo, ser exemplo técnico e motivador para todos.

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5 Challenge 5: Resistance

The final challenge that can prevent professional growth through effective delegation is resistance. This is when your team members are reluctant or unwilling to accept or perform the tasks or projects that you delegate to them. This can happen because they are afraid of failure, criticism, or change, or because they do not see the value or relevance of the work. To avoid this, you need to delegate respectfully and persuasively, based on your team's goals, motivations, and preferences. You also need to create a positive and supportive culture, where your team members feel empowered, challenged, and rewarded.

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Basilio De Freitas

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Sin duda este punto de la Resistencia me parece fundamental. Los grupos, los equipos por lo general estan conformados. Tienen sus dinámicas. Uno tiene que ir cambiando algunas o muchas de esas dinamicas. Esos cambios no se hacen imponiendo. Se hacen negociando, persuadiendo. Hablando. Y sobre todo demostrando. Pero hay resistencia. Cuando los grupos perciben que hay cambios, inmediatamente meten el freno. Es lo normal. Por eso, hay que ser mas ejemplarizante. Hay que demostrar Como se hace. Después...llegaran los resultados.

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Lúcio Marcos de Souza Ribeiro ∴

Administrador | Professor | Gestor Comercial | Consultor | Especialista em Marketing | MBA em Gest?o pela FGV | planejamento de marketing | Gest?o de CRM | Atendimento ao cliente
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Uma frase que sempre utilizamos na Maxi e nas consultorias de marketing é que "quando há confian?a, aceita-se a crítica". Isso cabe também quanto para a rela??o que a lideran?a deve estimular por meio do exemplo técnico e também do canal de comunica??o aberto com todos. Compartilhar a vis?o e objetivos pode em muito criar esse ambiente de respeito e coopera??o necessários para estimular toda a criatividade necessária no MKT.

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Roudy Refky Ramzy

Marketing & Specification Manager
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Marketing is a dynamic process. It is not constant. And the team should adopt quickly to the market needs. If the team won’t leave the comfort those it is important to motivate them into taking a leap of faith to a new challenging territory where they can grow while enjoying the process

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your marketing team is not experiencing professional growth through effective delegation?

1

2

3

4

5

6

1 Challenge 1: Lack of clarity

2 Challenge 2: Micromanagement

3 Challenge 3: Underdelegation

4 Challenge 4: Overdelegation

5 Challenge 5: Resistance

6 Here’s what else to consider

Marketing

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What do you do if your marketing team is not experiencing professional growth through effective delegation?

1

2

3

4

5

6

1 Challenge 1: Lack of clarity

2 Challenge 2: Micromanagement

3 Challenge 3: Underdelegation

4 Challenge 4: Overdelegation

5 Challenge 5: Resistance

6 Here’s what else to consider

Marketing

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