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What do you do if your marketing research network is at risk due to a layoff?

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Facing a layoff can be a daunting experience, especially when it threatens the integrity of your marketing research network. Marketing research is crucial for understanding market trends, customer preferences, and competitive dynamics. It involves collecting, analyzing, and interpreting data to inform business decisions. When layoffs loom, the network of professionals you rely on for insights, data, and support can become compromised. This can disrupt the flow of valuable information and weaken your strategic position. It's essential to act swiftly to preserve these relationships and maintain access to critical market intelligence.

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Wabiner Douglas Ferrinho

LinkedIn Top Voice | Marketing | Consumer Behavior | E-commerce | Leadership | Entrepreneurship | Digital Business |…

1 Preserve Ties

In the face of potential layoffs, it's vital to maintain strong relationships with your existing marketing research network. Reach out to your contacts with personalized messages, expressing your intent to keep the connection alive despite the changes. Offer your support and assistance in their endeavors, and be open to sharing resources. This reciprocal approach not only preserves your network but can also strengthen it, as it fosters goodwill and a spirit of collaboration that may lead to new opportunities in the future.

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Wabiner Douglas Ferrinho

LinkedIn Top Voice | Marketing | Consumer Behavior | E-commerce | Leadership | Entrepreneurship | Digital Business | Growth Hacking | Product Head | Innovation | Ux Design | ForbesBLK
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During possible layoffs, nurture existing marketing research network. Personalized messages affirm commitment amidst changes. Offer support, share resources. Reciprocity fosters goodwill, collaboration, potentially unlocking future opportunities.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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I'm living through this exact situation right now. Except, I'm the one who was layed off. The key is to stay connected by reaching out to your network. It's also important to find new connections as well. Many of my connections have also been through layoffs or have just been layed off themselves. The key is to remember we're all in this together. And that it's important to give back.

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Olivia Dowie

Co-Founder of RENUE
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Outreach to your network, speak to them and listen, build personalised relationships with them to maintain them as an asset. Offer support, advice to them so they will continue to trust you and build a stronger relationship.

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2 Expand Reach

While preserving existing connections is essential, expanding your network is equally important during times of uncertainty. Attend industry events, join professional associations, and participate in online forums related to marketing research to meet new professionals in your field. Engage in discussions and share your knowledge, demonstrating your expertise and value to potential contacts. This proactive approach can help you build a more robust network that can withstand the impact of layoffs.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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There are many good resources in the market research industry. The American Marketing Association, The Insights Career Network right here on LinkedIn are two good ones to start with.

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3 Leverage Media

Social media platforms are powerful tools for maintaining and expanding your marketing research network. Use LinkedIn to connect with industry peers, join relevant groups, and contribute to conversations. Twitter can also be a valuable platform for following thought leaders and engaging in industry-specific chats. Remember to provide value in every interaction by sharing relevant content, insights, and offering your unique perspective on marketing research topics.

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4 Offer Value

When you offer value to your network, you become a resource that others want to keep within reach. Share your marketing research findings, write articles on current trends, or provide analysis that could benefit your peers. By becoming a source of valuable information, you solidify your position within the network and create a sense of mutual benefit that encourages others to maintain the relationship, even in the face of layoffs.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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Posting and creating content are ways to stay relevant. They are great for keeping you mind active and for improving your visibility on social media.

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5 Seek Mentors

Identifying and connecting with mentors in the marketing research field can provide stability and guidance during layoffs. Experienced professionals can offer advice on navigating the industry's challenges and may have a broader network that you can tap into. Approach potential mentors with respect for their time and expertise, and be clear about what you're hoping to learn from them. A mentorship relationship can be a source of great insight and support as you work to safeguard your network.

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6 Embrace Adaptability

Finally, embracing adaptability is key when dealing with the risk of layoffs in your marketing research network. Be prepared to pivot your strategies, learn new skills, or even explore different areas within the marketing research field. Staying flexible and open-minded allows you to adjust to changing circumstances and can lead to discovering new avenues for maintaining and growing your professional network.

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Louis Winokur

Perpetually Curious Student of Consumer Behavior | Consumer Insights Expert | Market Research | Strategist | Blogger | Consultative Partner
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I enjoy learning and improving. I've taken advantage of a number of training opportunities as I navigate through my job search. LinkedIn Premium has a number of great courses on relevent topics. For example, I've added certifications for Tableau and PowerBI. Look for webinars and networking event to learn the latest about cutting edge subjects such as AI and meet new people.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your marketing research network is at risk due to a layoff?

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1 Preserve Ties

2 Expand Reach

3 Leverage Media

4 Offer Value

5 Seek Mentors

6 Embrace Adaptability

7 Here’s what else to consider

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