What do you do if your marketing operations team is scattered across different locations?

If your marketing operations team is scattered across different locations: A. Ensure everybody is aware of each team members' time zone. This sounds simple but we need to respective working hours for each team member and this is a great place to start! Most communication tools now offer 'schedule' options so that West Coast team members can send that email or slack message, tomorrow morning in lieu of 9 PM Eastern Time. B. Have both 1:1 and group check-ins at least once a week. Despite being remote, it's critical to feel like a team. It's a challenge for a lot of leaders but getting together to talk as a team AND talking 1:1 with team members regularly is an necessity! C. Make sure it's clear that we both SUCCEED and FAIL as a MOPs team.

To effectively manage a marketing operations team scattered across different locations, utilize collaboration tools like Slack, Microsoft Teams, or Zoom for real-time communication; establish clear communication channels and expectations; encourage regular check-ins; promote transparency; document processes and workflows using project management tools like Asana or Monday; foster collaboration and knowledge sharing; provide training and support; and celebrate successes to boost morale and reinforce team spirit, ensuring productivity, engagement, and connectivity.

Define Clear Communication Channels: Establish regular communication protocols to ensure everyone stays informed and connected . Utilize Team Management Software: Implement tools that facilitate collaboration, project management, and task tracking, ensuring everyone is on the same page regardless of location . Set Clear Goals and Roles: Define objectives and responsibilities for each team member to maintain focus and accountability . Encourage Team Building: Foster a sense of camaraderie through virtual team-building activities and regular check-ins to boost morale and cohesion .Provide Training and Support: Offer resources and training to ensure team members have the necessary skills and knowledge to thrive in a remote environment .

Make sure team goals are clear and available for the entire team to review and that all work done is in contribution to the achievement of the goals.

Já vivenciei isso, mesmo antes da pandemia. Porém, na pandemia isso ocorreu com muitos gestores. No meu caso, as pessoas tinham claras as suas atividades. Os processos estavam detalhados, todos estavam engajados. As metas e indicadores individuais e coletivos eram compartilhados entre todos do time. N?o era necessário micro gerenciamento. E era fácil identificar quando surgiam problemas isolados. Deve-se investir em uma espécie de "conex?o coletiva", em um mindset digital forte. Assim, as coisas fluem muito bem.

It's important to use communication tools that do not overwhelm the system resources of teams. There are lightweight communication/collaboration tools that can keep everybody in touch without exhausting network resources. You don't have to have everybody on camera all the time or for every meeting.

Temos que fornecer todas as condi??es para que a distancia física n?o seja um obstáculo. Todos os recursos, gadgets, velocidade de conex?o, etc. A comunica??o digital deve ser clara e organizada. E, é claro, criar agendas individuais e coletivas com regularidade. Além de deixar claro através dos dados e KPI's, como está o andamento de tudo.

Check ins are very valuable both for teams and individuals. Either check in should be very short and not distract team members from their work.

When your marketing operations team is spread across different locations, centralized data becomes essential. Centralized data refers to having all relevant marketing data stored in a single, accessible location, typically a cloud-based platform or a centralized database. This ensures that team members, regardless of their physical location, can access and analyze the same set of data, enabling collaboration, consistency, and informed decision-making across the entire marketing operations team.

Gerenciar através de dados é fundamental para ter a coes?o e o engajamento de todo o time. Seja à distancia ou presencial. Cultura data-driven é tudo para a gest?o de Pessoas e Processos com Foco no Cliente. Seja qual for o modelo de trabalho.

Flexibility in working hours is the key. The different time zones allow the team to make the best choice for them. Come together as a team and allow them to volunteer for time coverage. Also, as a leader, make yourself flexible with your working hours. Remember, work-life balance is the best and will build trust in the team to do the right thing for the company.

Process documentation is very important. It should be written from the standpoint of team members and should be easy to understand, step by step, with screenshots where helpful.

Escrever os processos de todos, em conjunto e, revisá-los constantemente, é crucial para esse novo modelo de gest?o. Todos devem contribuir. Devemos implementar, medir, melhorar e aprimorar, sempre.

It is essential that you have a single source of truth when it comes to to the work. Use a project management tool to maintain all your documents, project tracking, and due dates. This will ensure everyone is aware and on the same page. Version control is going to be key as well. Make sure that you are labeling with dates so people know they have the most recent version.

When leading or helping drive a remote MarOps team that also includes vendors, a combination of three things has worked for me - 1. The long-term MarOp/RevOp plan translated to each practice's language. 2. Asynchronous self-driven task management updates and check-ins. 3. Clear visibility of and progress toward the North Star goal objectives.