What do you do if your Lead Generation skills are becoming outdated in a rapidly changing industry?

Start prioritizing continuous learning and skill development. Stay updated on industry trends, emerging technologies, and evolving consumer behaviors. Seek out relevant training programs, workshops, or online courses to upgrade your skills. Network with industry peers and thought leaders to gain insights and perspectives on best practices. Embrace experimentation and adaptability to test new strategies and tactics. By investing in your professional development and staying agile, you can ensure your lead generation skills remain relevant and effective in a dynamic business landscape.

Change happens at the edge (not completely outside) of our comfort zone, so: stick to the basics of “good enough” messaging across phone, emails, calls add some pizzaz by going old school with in-person drop offs, snail mail or by playing with new tech Loom, sales rooms, etc (part of me wishes I sold to marketers still so I could send some awesome YouTube links their way on growing on social)

Lead generation is always changing because of new technology and how people behave. To stay on top of your game, keep learning. You can do online classes, go to workshops, or even get a certification in finding new customers or digital marketing. This way, you'll always know the newest tricks and tools to do your job well. Also, talking to other people in the same field can teach you a lot about what works and what doesn't.

Learning can be so casual now, whether it’s: scrolling Linkedin starting or joining communities scouring YouTube and Linkedin lives for your favorite creators or sales leaders ps. really digging into helping content be an exciting resource for my ICPs (ex: video, content writing with AI, collaborative articles, webinars, etc)

One important principle of marketing which is often overlooked is experimentation. Two realities of the world is it is forever changing and that you do not have all the answers. Think outside the box, try new things, get creative and experiment. Once you find what works then you double down on that!

In 2024, every time you feel like you're doing something repetitive, ask yourself if it can be automated. New automation and AI technologies are coming out every day, and some of them are amazing. Use them to: - Gain time - Do more - Do better - Save money

When your lead generation skills are becoming outdated in a rapidly changing industry, leveraging technology can be a powerful strategy to stay competitive and adapt to evolving trends. Here are some ways to do so: Invest in Automation Tools: Explore AI and Machine Learning: Implement Advanced Data Analytics: Embrace Social Media Platforms: Optimize for Search Engines: Experiment with Emerging Technologies: Continuous Learning and Skill Development: Networking and Collaboration: Monitor and Adapt: Seek Feedback and Iterate: By leveraging technology and embracing innovation, you can revitalize your lead generation skills and maintain a competitive edge in a rapidly changing industry.

Yes this happens naturally but sometimes we need to manufacture this, so what can help: choose a Top 25 -50 contacts/orgs organize within a CRM/spreadsheet ps. mainly speaking to myself 2-4 weeks from now ??

Lead gen feeling dated? Revamp your skills for industry dominance! 1. **Become a lifelong learner:* Devour industry publications, online courses, and attend conferences to stay on top of trends and tools. 2. **Level up your tech:** Master new marketing automation platforms or data analysis tools specifically relevant to your industry's lead gen. 3. **Test, learn, adapt:** Experiment with new strategies on a small scale, analyze results, and refine your approach for continuous improvement. 4. **Collaborate and share:** Discuss lead gen tactics with colleagues and industry peers, and brainstorm innovative approaches with your team. Embrace continuous learning and you'll transform your lead generation skills into a competitive edge.