What do you do if your interview content lacks engagement and relevance?

1 Analyze Data

Begin by diving into the data behind your content's performance. Look at metrics such as page views, time spent on the page, and social media shares to gauge where interest may be waning. Understanding these analytics can pinpoint specific areas where your content may be falling short, whether it's a lackluster introduction, a mid-article slump, or a conclusion that fails to leave an impact. Use this data as a roadmap for your revisions.

2 Refresh Content

If your interview content is underperforming, consider reworking it to add freshness and relevance. Analyze the current trends and hot topics within your industry and try to align your content accordingly. Sometimes, incorporating recent events or emerging discussions can make an older interview seem more pertinent. Additionally, look for ways to inject personality or new insights into the content to make it more engaging.

3 Engage Visually

Visual elements can significantly boost engagement. If your interview is text-heavy, break up the monotony with relevant images, infographics, or even video clips. Visual aids not only make the content more appealing but also help illustrate points made during the interview. This can make complex information more digestible and keep readers interested throughout the piece.

4 Repurpose Wisely

Consider repurposing parts of the interview into different content formats. A long-form interview can be transformed into a series of blog posts, infographics, or even a podcast episode. Each format appeals to different segments of your audience and can bring new life to the same information. This approach also helps you reach people who may prefer one content type over another.

5 Involve Audience

To increase relevance and engagement, involve your audience by addressing their interests directly. Use social media, email surveys, or comment sections to ask what they want to know about the interviewee or topic. Incorporate their questions or concerns into your content. This not only tailors the content to your audience's preferences but also makes them feel valued and heard.

6 Follow Trends

Stay abreast of industry trends and audience preferences to ensure ongoing relevance and engagement. Monitor social media conversations, news outlets, and industry forums to understand what's currently capturing your audience's attention. Then, weave these insights into your interview content to keep it aligned with what matters most to your readers.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?