What do you do if your internal communications lack creativity?

Know Your Audience Behavioral Data-Based Audience Segmentation: Inspired by Netflix's approach to analyzing user preferences, use behavioral data to segment your internal audience. This helps create more personalized and relevant communications. Virtual Coffee Breaks for New Employees: Instead of office tours, Google uses informal virtual meetings to integrate new employees, which helps them better understand corporate culture and colleagues. Using Data for Empathy Mapping: Borrow Amazon's data-driven decision-making approach by analyzing communication preferences and feedback from employees to create empathy maps. This helps develop more targeted and emotionally resonant messages.

Internal communication is the most under rated but most effective tool in the corp comm arsenal. It lacks creativity & impact when not pursued strategically. Stop treating it as a broadcast medium to over inform employees. 1. Always start by defining the objective - are you trying to socialize organization goals, explain a new policy or build excitement for a new initiative? Also, what action, emotional response or feedback do you intend to evoke from your audience? 2. Invest in knowing your audience - What type of content and how do they consume it? Align your content accordingly. 3. Finally, it is imperative to measure impact through regular employee surveys, analytics like engagement with internal emails, intranets, internal events etc.

Internal Comms is the most powerful tool in effectively reaching key stakeholders, including employees, management, board members... While creativity is subjective, the key is to understand the audience, know what we want to communicate and keep the messaging simple. To level up creativity, I would promote thinking beyond the boundaries of the industry our company operates in, encourage brainstorming sessions and sharing of ideas, and provide constructive feedback as a team to make our content more engaging and impactful. This collaborative approach will not only improve creativity but also strengthens teamwork and morale within the organization.

Begin by assessing the current internal communication methods. Determine areas where creativity is lacking. Consider the demographics of the target audience, interests and preferences

Did you know that 70% of employees are disengaged at work due to poor communication? So, let's get creative! - Ditch the jargon and talk human. Use visuals - they're processed 60,000x faster than text. - Tell stories for relatability. - Gamify info - 80% of employees enjoy it. Personalize messages for a 14% click-through boost. - Turn mundane messages into engaging games or quizzes. - Remember, emotions play a significant role. Therefore, create content that emphasizes the impact of our sustainability efforts on our employees. By celebrating their achievements both personally and professionally, you can touch their lives in meaningful ways. Creativity isn't reinventing the wheel, just adding color to it! :)

When we hear stories within our corp. environment, they do more than just entertain us – they really get us thinking. First, let's talk about transportation. It's like taking a little trip in your mind. Stories whisk us away to different places and times, sparking our creativity as we go. Then there's identification. Ever tried seeing things from someone else's point of view? That's what stories help us do. They let us understand other people's experiences, making us more understanding and open-minded. So, when we listen to these stories at work, we're not just tuning out – we're exploring new worlds, learning new things, and becoming more understanding along the way.

Will Start with the leadership team. Check in with your employees. Learn more about your employees. Ask for feedback on your internal communication strategy. Create a consistent internal comms plan with your team. Create an 'open door' policy. Try company-wide standups. * Assess your IC strengths and weaknesses. Learn from others and seek mentorship. Experiment with new formats and tools. Showcase your IC portfolio and achievements. Seek new IC opportunities and challenges. Immediate solution is a must to ensure it doesn't affect the organisation flow.

Internal communications is an art and requires good copywriting skills. Including a storytelling approach is a good way to keep things interesting for the audience. What will work even better is adding personalisation to the story. For example - there are email tools such as Poppulo which help you personalise communications.

Interactive Platforms for Collaborative Storytelling: Similar to how Pixar creates its stories through close collaboration and idea exchange, develop platforms where employees can collectively create and share corporate stories, strengthening connections and engagement. Digital Success Stories of Employees: Inspired by Starbucks' method of telling its employees' stories, create and share digital success stories, highlighting personal achievements and contributions to corporate goals. Virtual Tours of Company History: Using IBM's example in preserving and sharing corporate history, develop virtual tours that allow employees to explore historical moments and achievements of the company, strengthening a sense of belonging and values

Trying different content formats and soliciting feedback from groups of employees can reinvigorate a staff’s creativity. Any team or organization can become beholden to what’s working or what a leader is comfortable with. While consistency is useful, providing a communications team the flexibility to do something different can noticeably increase their effectiveness.

To be creative you have to be original ! Be relevant to your Audience. Talk about their pain points, their dreams, there joys. And use emotions to communicate. Emotions like humour, joy and even fear at times works wonders in using creativity to improve communication. Zomato is an incredible eg in this field. They are doing it externally (D2C) but eg holds. Be clear & don’t beat around the bush with your communication. Keep it concisely - which is tough to do! And lastly(something that has worked for me in the past) inviting feedback & collaborating internally - not just with senior management - but also support stuff and employees!Encourage others to share their ideas?and stories! You will have a stellar & creative internal comms!

Personalized News Digests: Taking a page from Google's content curation approach, create personalized news digests based on each employee's interests and roles to increase engagement and awareness. Gamification of Learning and Development: Drawing on Duolingo's success in learning gamification, introduce game elements into training and development programs to boost motivation and participation among employees. Podcasts and Video Series for Internal Training: Inspired by TED's approach to spreading ideas through short, captivating talks, create a series of internal podcasts and videos dedicated to knowledge sharing, innovations, and best practices within the company. This allows employees to be inspired and learn at their convenience.

What’s worked for me is attending workshops or webinars, researching what techniques others in the industry are employing, and hiring someone new (if possible) who may bring fresh ideas to the table, paired with a creative eye! These days, people seek visual and interactive content that’s fun, brief and engaging. Know your audience, “speak their language “, and don’t be afraid to mix it up.

Es gibt so viele M?glichkeiten, die interne Kommunikation kreativ und interessant zu gestalten. Sind Sie ein produzierendes Gewerbe, lassen Sie sich von Kunden Bilder schicken, auf welchen die Produkte in Verwendung sind. Messenbesuche? Viel Content, der gezeigt werden kann. EURO 2024 oder Olympia? Tippspiele sind noch immer in. Und wenn hat nichts hilft, holen Sie sich Input aus der Belegschaft mit einer Umfrage, was sie interessiert.

Invigorating internal communications at your firm requires a strategic yet creative approach. Explore incorporating visuals like data charts or timelines in reports to enhance clarity. Try Q&A sessions on new regulations, or internal knowledge-sharing platforms for best practices. Encourage associates to contribute thought leadership pieces or participate in anonymous polls on firm culture. This two-way communication, infused with creativity, will keep internal communications engaging and informative for the entire firm.

Platforms for Collaborative Innovation Development: Following Adobe Kickbox's example, provide employees with tools and resources to develop their projects and ideas, thus promoting a culture of innovation and entrepreneurship. Internal Social Networks for Idea Sharing: Inspired by the use of Facebook Workplace to create a community within the company, implement platforms that allow employees to easily share ideas, feedback, and suggestions, strengthening communication and collaboration. Mentoring and Coaching Programs: Similar to Google's mentoring programs, structured mentoring and coaching programs should be developed to allow more experienced employees to share knowledge and experience, contributing to personal and professional growth.

By seeking feedback along the way of any campaign, one demonstrates their commitment to understanding their audiences’ perspectives and delivering content that resonates with them. It’s a proactive approach to building trust, loyalty, and engagement.

As vezes é difícil achar uma luz no fim do túnel quando estamos sempre olhando para o mesmo caminho. A vida, o trabalho, e ainda mais para quem produz conteúdo para a internet, possibilita inúmeros meios de cria??o, basta olhar para o lado de vez em quando.

Real-Time Feedback Platforms: These platforms, Like Salesforce and its Trailhead platform, use tools to collect feedback in real-time, quickly identify and address issues, and adapt strategies according to employee needs. Analytics and Machine Learning for Engagement Measurement: Relying on Google's technological innovations in analytics and AI, use advanced analytical tools to track the engagement and effectiveness of communication campaigns, making decisions based on data. Continuous Learning and Development Programs: Inspired by Amazon's approach to continuous employee learning, create programs for knowledge and skill exchange that encourage constant learning and adaptation to industry changes and technologies.

Create a consistent internal communications plan with the team. Learning more about employees is key element. Lastly, I would create an open door policy with the employees.

A good way to make our internal communication creative is to involve company colleagues in it. For example, making them spokespersons for our communications, making them participate in the videos and postcards that we send, or in the podcasts that we record. At the end of the day, internal communication belongs to the employees and it is essential that they feel involved in it.

When internal communications lack creativity, it's time for a refresh. Embrace visual storytelling with images and videos. Design custom elements that reflect your company's identity. Use interactive tools for engagement. Invest in creative workshops and seek feedback. Continuously improve based on insights. By infusing visuals and avoiding templates, you'll enhance engagement and connection among employees.