What do you do if your influencer marketing strategies are falling behind the latest trends and developments?

First, I conduct a thorough audit. This means analyzing past campaigns – what worked, what flopped? Then, I delve into competitor content and industry reports to see what's trending. This data helps identify gaps and opportunities.

Giving your influencer marketing strategies a check-up when they're lagging behind is like giving your wardrobe a makeover—it's time to ditch the old and embrace the new trends! By auditing your strategies, you can spot the fashion faux pas and add some flair with the latest styles. It's a chance to spice things up, experiment with bold choices, and dazzle your audience with fresh looks. This audit isn't just about catching up; it's about strutting ahead, making sure your brand stays the trendsetter in influencer marketing.

First, check all current strategies. Do research on new trends, test other platforms, other briefings for influencers. Try betting on authenticity, interact with influencers and let them adapt the brand idea to their context. Based on the results, focus on what is working and replicate it.

If your influencer marketing strategies are falling behind the latest trends and developments, it's essential to reassess and adapt. Stay updated on industry shifts, engage with emerging influencers, and explore new platforms. Experiment with innovative content formats and collaborations to resonate with your audience and regain relevance in the evolving landscape.

When your influencer marketing strategies are stuck in the past, it's like wearing last season's fashion—definitely not a good look! Researching your competitors and industry trends is like peeking over the fence to see what everyone else is wearing. It's a chance to steal some style tips and spice up your own wardrobe. By keeping an eye on the competition, you can stay ahead of the curve and strut your stuff like a fashion icon in the influencer marketing world!

Updating your influencer criteria and selection when your strategies fall behind is like refreshing your playlist—it's about finding the right tunes to get the party started! By revisiting your criteria, you can ensure you're partnering with influencers who resonate with current trends and developments. It's a chance to shake things up, connecting with influencers who bring fresh perspectives and engage with your audience in new ways. Leveraging influencer software platforms like HypeAuditor, Traackr, and Upfluence can streamline this process, providing valuable insights and analytics to guide your selection. With the right influencers on board, you can hit the right notes and make your brand shine in the influencer marketing spotlight!

Use your data to start updating creators and strategies, make sure your creator roster is diverse not only in terms of follower count but also in terms of people, communities, and audiences.

When your influencer game feels a bit stale, it's time to spice things up with new content and platforms—like adding extra toppings to your pizza! Experimenting with fresh ideas and hip platforms is like trying out funky dance moves at a party. Platforms like AspireIQ, Julius, and Grin act as your personal cheerleaders, offering insights and analytics to keep you grooving. AspireIQ serves up engagement rate, reach, and audience demographics like snacks at a buffet. Julius dishes out influencer authenticity, engagement rate, and audience demographics like a Michelin-star chef. Grin serves up ROI, engagement rate, and follower growth, like a dessert platter. So, let's shake things up and serve up some influencer magic!

When faced with stagnating influencer marketing strategies, prioritizing effective communication and relationship-building becomes imperative. You can revitalize the process. I use platforms such as Discord and Twitter offer invaluable channels for direct engagement with influencers, fostering genuine connections and trust. Discord provides a relaxed atmosphere conducive to informal discussions and collaborative brainstorming, while Twitter offers a public platform for real-time interaction and mutual endorsement. By leveraging these platforms, brands can cultivate meaningful partnerships, gain insights, and collaborate seamlessly with influencers, ensuring their strategies remain dynamic and aligned with industry developments.

My advice would be to simply ask your Influencers. If your'e lucky enough to have an existing cohort of creators, speak to them. Send out surveys or arrange calls to collect regular feedback on your influencer programme to ensure the comms you send, rewards you provide and assistance is meeting/exceeding their expectations. You might find your spending time and money on perks or communication like commission payments or frequent aesthetic mailers when your community would prefer product vouchers and a WhatsApp group. They are also customers themselves so tap into their first-hand feedback and experience of the brand and products. They may also have insights from their own community of followers they can share to tailor your campaigns.

If your influencer marketing strategy is falling behind latest trends - go back to the basics and make sure you have a strong structure and strong partnerships. Do a clean-up of your program and strategy, if your company/signoffs aren't moving fast enough to jump on trends or if you're jumping on every trend even though it has nothing to do with your brand, it's time to take a step back and restrategize.