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What do you do if your graphic design work is not meeting key performance indicators in the digital era?

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In the fast-paced digital era, graphic design plays a crucial role in communication and branding. However, when your creations aren't hitting the mark as shown by key performance indicators (KPIs), it's time to reassess and adapt. KPIs are metrics used to evaluate the success of a design in achieving its intended goals, such as engagement rates, conversion rates, or click-through rates. If your designs aren't meeting these benchmarks, don't get discouraged. Instead, view this as an opportunity to refine your skills and learn more about your audience's preferences.

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA

1 Analyze Data

To address underperforming graphic design work, start by analyzing the data behind the KPIs. Look at which aspects of your design are not resonating with the audience. Is it the color scheme, layout, or perhaps the messaging? Use analytics tools to understand user behavior and identify patterns. This could reveal whether users are not engaging with your content or if there's a high bounce rate on pages featuring your graphics. Data-driven insights will guide your next steps and help avoid guesswork in your design improvements.

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA
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Falta de clareza nos objetivos: Defina claramente os objetivos do seu design gráfico, alinhando-os com os objetivos gerais da empresa. Isso ajudará a direcionar seus esfor?os e medir o sucesso. Desconhecimento do público-alvo: Compreender profundamente as características, necessidades e preferências do seu público-alvo é essencial para criar designs que ressoem com eles.

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2 Seek Feedback

Gathering feedback is essential when your designs are not meeting expectations. Reach out to colleagues, clients, or even your target audience for their honest opinions. Constructive criticism can provide valuable insights into what might not be working and why. Remember to ask specific questions to get actionable feedback. For instance, inquire about the clarity of the message, visual appeal, or the emotional impact of your designs. This feedback loop can be an invaluable tool for growth and improvement.

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA
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Falta de testes e itera??o: Teste seus designs com usuários reais e colete feedback para identificar áreas de melhoria. Itere com base no feedback para otimizar seus designs. Habilidades desatualizadas: Mantenha-se atualizado com as últimas tendências e tecnologias de design gráfico para garantir que seus designs sejam modernos e eficazes.

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3 Update Skills

The digital landscape is constantly evolving, and so should your graphic design skills. If your work isn't hitting KPIs, consider further education or training. Explore new design software, learn about current trends, or take courses in user experience (UX) design. Staying updated with the latest tools and techniques can breathe new life into your work and help you create designs that resonate more effectively with today's audiences.

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA
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Habilidades desatualizadas: Mantenha-se atualizado com as últimas tendências e tecnologias de design gráfico para garantir que seus designs sejam modernos e eficazes.

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4 Experiment Creatively

When faced with stagnant performance, it's time to experiment creatively. Try new design concepts or apply different strategies that may appeal to your audience. A/B testing can be particularly useful here, where you compare two versions of a design to see which performs better. Don't be afraid to take risks and step outside your comfort zone. Creative experimentation can lead to innovative solutions that align better with your KPIs.

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA
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Explore um novo meio: Experimente um novo meio artístico, como pintura, escultura, escrita ou música. Você pode se surpreender com o que você cria. . Fa?a um brainstorm com um amigo ou colega: Junte-se a alguém com quem você se sinta confortável e fa?a um brainstorm de ideias para um novo projeto. Quantas mais ideias, melhor!

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5 Revise Strategy

Sometimes, the issue may lie in the overall design strategy rather than the execution. Revisit your design briefs and objectives to ensure they align with business goals and user needs. Perhaps your target audience has shifted, or the market has evolved, requiring a different approach to your design work. Revising your strategy to align with current trends and audience preferences can improve the effectiveness of your designs.

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6 Collaborate More

Collaboration can be key to overcoming challenges in graphic design. Work closely with other departments like marketing, sales, or product development to ensure your designs support broader business objectives. Cross-functional collaboration can provide new perspectives and insights that you might not have considered. By integrating diverse viewpoints into your design process, you can create more impactful and successful graphics that meet your KPIs.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Davi Monteiro Pinheiro

Analista de Marketing | Designer pleno | MBA em Marketing | Design de produto | Direito com ênfase em IA
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Vá a um lugar novo: Visite um museu, galeria de arte ou outro lugar que te inspire. Você pode ver o mundo de uma nova maneira e ter novas ideias. . Leia um livro ou artigo sobre um tópico que você n?o conhece: Aprenda algo novo e desafie suas ideias existentes. . Fa?a uma caminhada na natureza: Passe algum tempo ao ar livre e deixe sua mente vagar. Você pode ter novas ideias quando estiver relaxado e conectado à natureza.

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What do you do if your graphic design work is not meeting key performance indicators in the digital era?

1

2

3

4

5

6

7

1 Analyze Data

2 Seek Feedback

3 Update Skills

4 Experiment Creatively

5 Revise Strategy

6 Collaborate More

7 Here’s what else to consider

Graphic Design

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What do you do if your graphic design work is not meeting key performance indicators in the digital era?

1

2

3

4

5

6

7

1 Analyze Data

2 Seek Feedback

3 Update Skills

4 Experiment Creatively

5 Revise Strategy

6 Collaborate More

7 Here’s what else to consider

Graphic Design

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