What do you do if your feedback in the Lead Generation industry is causing more harm than good?

I would have to review my strategy and see what is wrong with the source of my data or how I am asking the questions I want a feedback on. It is important to note that how a question is presented would determine how the feedbacks are given. I would also check the platform I am using. Lead generation is very important as only qualified leads are converted. The platform or people used in generating the leads is as important as the leads. The objectives of generating the leads is also necessary. Is it for sales, information gathering or to make informed decisions.

As a lead generation professional, I understand the importance of feedback in driving continuous improvement. Feedback provides valuable insights into our performance, helping us understand what's working well and where there's room for improvement. It serves as a catalyst for growth, enabling us to refine our strategies and tactics to better meet the needs of our target audience and achieve our goals.

If feedback in the Lead Generation industry is doing more harm than good, listen actively, distinguish between valid criticisms and misunderstandings, make necessary adjustments, prioritize transparency, and monitor the impact of changes made.

Feedback is important from your colleagues for many reasons. You can give information to sellers to explain what matters the the public . It can enable the seller to see a clear picture of how fellow realtors are reacting to the market be it pricing , repairs etc.

One thing I found helpful about feedbacks is how it can be used to improve a system, structure or an organisation. Feedbacks don't have to be positive all the time... this would help businesses know the part of their business to invest in and improve There is an interesting case now in Nigeria where a customer gave a negative feedback about a product and the brand got the customer arrested for maliciously giving the feedback.. Businesses should be smart to know the intent of a feedback and this can be done by further probing the intent of a feedback giver.. Positive feedbacks is like free testimonials for the business.

Despite its importance, feedback can sometimes have unintended consequences if not handled properly. It may be misinterpreted, demotivating, or even damaging to morale if delivered in a negative or non-constructive manner. Additionally, biased or incomplete feedback can lead to misguided decisions and ineffective strategies, ultimately hindering our success in lead generation.

Feedback is a tool used to perhaps begin a conversation with your client . Understanding the process one can be avoid pitiful by addressing the client ahead of time that this is used to understand the market. Let the seller know not to take it personally ahead of time because they always do . I believe it is a matter of diplomacy that feedback is used to your advantage

An example I've seen about evaluating feedback was in 2023. A real estate company wanted to launch a business within the value chain of their business and a competition asked their staff to write on the company page that the business is not profitable This company did not critique the feedback and just assume that is what the "customers" want; not knowing a competition had done that. They dropped the idea while the competition picked the project up ... launching the new business. Sometimes feedback process can be compromised , hence the organisation must find a way to further get insight in who is giving the feedback and what is the rational behind it

To avoid the pitfalls of feedback, I prioritize creating a culture of open communication and constructive criticism within our team. I emphasize the importance of providing feedback in a respectful and empathetic manner, focusing on specific behaviors or outcomes rather than personal attributes. Additionally, I encourage receiving feedback with an open mind and a willingness to learn and grow from it, regardless of whether it's positive or negative.

One thing I've found helpful about feedbacks is its ability to help organisations make informed decisions using data. Feedbacks help us how to improve and also know our customers more and how to serve them better. When I was still a field agent selling insurance, I did a survey on what a first time insurance buyer would want to buy.. It was shocking to know that people would love to buy short term investment insurance plans. It took the company 5years to perfect the plan, as of today we have over 2 million new customers within the informal sector that bought the plan

Feedback is most valuable when used as a catalyst for improvement. I leverage feedback to identify areas for growth and development, whether it's refining our lead generation strategies, enhancing our messaging, or optimizing our processes. By taking actionable steps based on feedback, we can continuously iterate and evolve our approach to drive better results in lead generation.

We can get more feedbacks by 1. Give a sort of incentive to people giving feedbacks and staff committed to taking feedbacks 2. We can allow people give feedbacks anonymously. We can use this within the organisation for honest conversations to be sparked 3. We can simplify the platforms we use to collect the feedbacks. Make it accessible.to different people and optimize the user experience 4. Keep it as short as possible. Ask only important questions 5. Encourage them to share with people within their network to get more people to answer questions or take surveys

To ensure we're receiving meaningful feedback, I actively seek input from various sources, including colleagues, clients, and industry peers. I use surveys, one-on-one meetings, and feedback sessions to gather insights into our performance and identify areas for improvement. Additionally, I foster a culture of feedback reciprocity, where team members feel empowered to provide feedback to each other in a constructive and supportive manner.

I find by being courteous, after all we are in a business known to be the largest purchase a person will make in their lifetime . Therefore be professional , contact the agent , build rapport and remain neutral . Apply programs which will enhance feedback