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What do you do if your feedback isn't helping Corporate Accounting professionals grow and develop?

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When you provide feedback to Corporate Accounting professionals, you expect it to foster growth and development. However, what happens when your feedback falls flat, and there's no noticeable improvement? It's a common challenge that requires a strategic approach to ensure your advice is not only heard but also acted upon. Let's explore some effective strategies to revitalize your feedback process and help your accounting team reach their full potential.

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Vishnu Cs

Accountant at FloatSys | MBA | Quick Books | Zoho Books | Office365

1 Assess Feedback

If your feedback isn't yielding results, it's time to reassess your approach. Consider whether your feedback is specific, actionable, and relevant to the professionals' roles. General comments like "improve your reports" lack direction. Instead, pinpoint exact areas for improvement, such as the clarity of financial statements or accuracy of cash flow projections. Ensure that your feedback aligns with their job responsibilities and the goals of the corporate accounting department. It's also crucial to check if the timing and frequency of your feedback are appropriate.

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Vishnu Cs

Accountant at FloatSys | MBA | Quick Books | Zoho Books | Office365
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In my accounting journey, I used Excel formulas like magic spells. But one mistake caused chaos in my balance sheet. Lesson learned: Excel formulas are not magic spells; double-check your math.

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Edward Ndung'u

Accountant
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Effective communication is a critical skill that can help you succeed in any career. To improve your communication with end users, you can start by assessing its impact. You should also consider the tone, language, and format of your message to ensure it is well received. It's also important to take the time to understand your seniors' motives and what they need to know. This will help you tailor your message to their needs and make it more effective. You can ask questions, seek feedback, and be attentive to their concerns. Finding a mentor who can coach you to greatness is also essential. A mentor can offer guidance, support, and feedback as you develop your communication skills and navigate your career.

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2 Enhance Clarity

Clarity is key in effective communication, especially in Corporate Accounting where precision is paramount. Ensure your feedback is clear and understandable, avoiding jargon that might confuse the recipient. Instead of saying "Your reconciliation process needs work," explain how and why it needs improvement. For instance, you might suggest double-checking figures against bank statements to prevent discrepancies. By providing clear examples and actionable steps, you help professionals understand the changes needed and how to implement them.

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3 Encourage Dialogue

Feedback should be a two-way street. Encourage Corporate Accounting professionals to engage in a dialogue about the feedback provided. Ask them how they perceive the issues at hand and what solutions they might have. This not only empowers them to take ownership of their development but also provides you with insights into potential barriers they face. Understanding their perspective can help you tailor your feedback more effectively and ensure it resonates with their experiences and challenges within the accounting framework.

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Dr. ASMA SHABBIR (Seeking Collaborations)

Member-Grow CFO, ICAEW Community, AARN, ARDC, RDA, IFOL| Academic Researcher & Educationist | Credit Risk & FP&A Specialist | Business Consultant | Analytics Enthusiast | DBA (Research), MPhil, MBA Fin., MA Econ.
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Collaboration and dialogue with corporate accountants are crucial for understanding their challenges. They can set effective goals only with a clear understanding of both the starting point and the desired outcome. Their experiences and challenges provide valuable insights for the development of further training programs, collaborative sessions, design workshops, and for realizing targets. Moreover, addressing their issues must adhere to the accounting framework, which includes compliance with reporting standards, engaging in discussions and feedback on both mandatory and non-mandatory reporting structures, and maintaining the ethical standards of corporate communication

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4 Set Objectives

Setting clear, measurable objectives can transform vague feedback into a powerful tool for development. Instead of saying "work on your financial analysis," set a specific goal such as "increase the accuracy of financial forecasting by identifying key variables affecting revenue." This gives Corporate Accounting professionals a concrete target to aim for and makes it easier to track progress. Additionally, objectives should be aligned with both the individual's career path and the company's strategic goals to maintain motivation and relevance.

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5 Provide Resources

Sometimes, a lack of development isn't due to ineffective feedback but rather a lack of resources to act on it. Ensure Corporate Accounting professionals have access to the tools, training, and time necessary to improve. For instance, if the feedback is about enhancing reporting skills, consider providing access to advanced Excel training or dedicated time to practice new techniques. Investing in resources demonstrates your commitment to their growth and can significantly boost their ability to implement your feedback.

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Jan Nallathamby ACMA, CGMA, MSc

Interim Finance Consultant & Author I Executive advisor driving change, strategy, and systems for enhanced finance and business development success
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Keep abreast of industry trends, end customer needs that trickles through to corporate accounting professionals ways of working and emerging technologies to provide relevant and up-to-date feedback that aligns with the evolving demands of corporate accounting. Customize feedback techniques to match individual learning styles such as visual, auditory or a combination. Explore alternative feedback methods such as one-on-one coaching sessions, peer mentoring programs. Seek external consultancy expert support if internal resource / skills constraints exist.

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6 Follow Up

Finally, don't let your feedback disappear into the void. Schedule follow-ups to discuss progress and address any ongoing challenges. These sessions are opportunities to reinforce the importance of the feedback, offer additional guidance, and celebrate improvements. Regular check-ins also hold both parties accountable and keep the development goals at the forefront of daily activities. Remember, feedback is an ongoing process, not a one-time event.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your feedback isn't helping Corporate Accounting professionals grow and develop?

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1 Assess Feedback

2 Enhance Clarity

3 Encourage Dialogue

4 Set Objectives

5 Provide Resources

6 Follow Up

7 Here’s what else to consider

Corporate Accounting

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