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What do you do if your fashion designs clash with retailers or buyers?

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As a fashion designer, you may have a unique vision and style that expresses your creativity and personality. But what do you do if your fashion designs clash with retailers or buyers who have different expectations and preferences? How do you handle the feedback and criticism without compromising your artistic integrity or losing potential sales? In this article, we will explore some tips and strategies to deal with this common challenge in the fashion industry.

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Ella Ramirez

Freelance Sustainable Designer, Student at New York University #opentowork

1 Know your market

Before you present your fashion designs to retailers or buyers, you need to do some research and analysis of your target market. Who are your ideal customers? What are their needs, wants, and tastes? What are the current trends and demands in the market? How does your design fit into the existing landscape and offer something new and valuable? By knowing your market, you can anticipate the possible reactions and objections of retailers or buyers, and prepare your pitch accordingly.

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Ella Ramirez

Freelance Sustainable Designer, Student at New York University #opentowork
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As a young fashion designer, I thought of myself as completely different and unique from everyone else, and I wanted to design the clothes I'd always wanted to wear, which didn't exist yet. This put me at a strange dilemma when I realized I needed to design clothes that a lot of people would buy. Instead of compromising my design ideas to appeal to the mainstream, I decided to stop thinking of myself as "one in a million". While they may not be the majority, there are a lot of people out there with tastes similar to yours. Do some research, and find out everything you can about the niche that you identify with. If you do enough research, you might realize that the person you're designing for isn't just you-- they're much more.

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2 Listen and learn

When you face a clash with retailers or buyers, don't take it personally or defensively. Instead, listen and learn from their feedback and criticism. They may have insights and perspectives that you don't have, such as the practical aspects of production, distribution, pricing, and marketing. They may also have access to data and information that can help you improve your design and make it more appealing and profitable. Try to understand their point of view and their goals, and see how you can align your design with them.

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Ella Ramirez

Freelance Sustainable Designer, Student at New York University #opentowork
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Many designers think of themselves as in direct opposition to those on the business side of things, because they "stifle their art". The best thing I've ever done was recognizing that anyone involved in fashion is part of a team, and they each were hired to deliver something that the other team members wouldn't be able to. I remember being resistant to using data analytics because it felt inhuman and unnatural compared to my design process, until I realized that behind that data were millions of humans-- and that by looking at the data, I could get to know my target customer more intimately, and meet their needs more efficiently.

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3 Negotiate and compromise

Sometimes, you may have to negotiate and compromise with retailers or buyers to reach a mutually beneficial agreement. This doesn't mean that you have to give up your vision or style completely, but rather that you have to find a balance between your artistic expression and their commercial interests. For example, you may have to adjust some elements of your design, such as the color, fabric, or shape, to make it more suitable for the market. Or you may have to offer some incentives or discounts to persuade them to buy your design. Be flexible and open-minded, but also stand your ground on the aspects that are essential for your design.

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Ella Ramirez

Freelance Sustainable Designer, Student at New York University #opentowork
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Once, I was told by retailers that creating patchwork garments wasn't a good idea, because the process wasn't cost-effective, and the final product was "messy", something that no one would find attractive, let alone buy. I responded that I was willing to adjust some of the fabrics I had chosen to make the garments more suitable for the market, but I stood my ground on the patchwork aspect. Designers are essential because they lead others aesthetically into new territory. Commercial actors are essential because they know what aesthetics people are following. Finding a balance between the two is a bit like walking on a tight rope, but when you get it right, it's so rewarding, and it makes customers happy.

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4 Diversify your options

Another way to deal with a clash with retailers or buyers is to diversify your options and look for other opportunities and channels to showcase and sell your fashion designs. You don't have to rely on one retailer or buyer to make it in the fashion industry. You can explore different platforms and networks, such as online shops, social media, blogs, magazines, events, or collaborations, to reach a wider and more diverse audience. You can also create different collections or lines for different markets or segments, to cater to different tastes and preferences. By diversifying your options, you can increase your chances of finding the right match for your fashion designs.

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5 Be confident and authentic

Finally, the most important thing to do when you face a clash with retailers or buyers is to be confident and authentic in your fashion designs. Don't let the feedback and criticism discourage you or make you doubt your abilities and vision. Remember that fashion is a subjective and dynamic field, and that not everyone will like or appreciate your design. But that doesn't mean that your design is bad or wrong. It just means that you have a unique and distinctive voice that may appeal to a niche or loyal market. Be proud of your work and your style, and keep developing and refining your skills and creativity.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your fashion designs clash with retailers or buyers?

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1 Know your market

2 Listen and learn

3 Negotiate and compromise

4 Diversify your options

5 Be confident and authentic

6 Here’s what else to consider

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