What do you do if your executive image on social media is not authentic and professional?

Polish your digital footprint: Audit your social media to align every post and comment with the professional and authentic executive you are. Time for a strategic online makeover!

1. **Self-Audit**: Assess your social media presence objectively for authenticity and professionalism. 2. **Rebranding**: Overhaul your image to reflect genuine values and professionalism. 3. **Content Strategy**: Develop a strategic content plan that aligns with your personal and professional goals. 4. **Engagement Strategy**: Interact authentically with your audience to build trust and credibility. 5. **Image Management**: Use professional photography and consistent branding to convey professionalism. 6. **Consult Experts**: Seek guidance from PR or branding professionals to refine your executive image.

It's always great to remove irrelevant things. If you can start from scratch, even better, but simply removing things that don't send the right message will do wonders. Next add what makes you... well you! The problem could be because you are using AI to generate content blindly. Stop it. Think about what you want your online "voice" to be. If it sounds like how you speak in real life, you're already winning the battle.

Actively engage with your audience by responding to comments, messages, and inquiries in a timely manner. Encourage discussions, ask questions, and show genuine interest in their perspectives. Engaging with your audience helps foster relationships and enhances your executive image. Offer authentic behind-the-scenes glimpses into your professional life to provide a more personal touch. Share insights into your work, projects, or team to give your audience a sense of your daily activities and the values you uphold as an executive.

How you present yourself online is important. Why? Because whatever gets posted online is technically here forever. No takebacks. So edit as much as you can, try things that are not damaging, and most importantly, have fun online. Positivity shines through even through our screens. No one will give two hoots to someone who's complaining all the time!

First things first: select your message, the values you wish to convey, and the key communication angles you will utilize in your communications. Based on these pillars, content can be organized and diversified. This approach aids in creating a cohesive narrative and begins the process of building an executive image to achieve predetermined goals. It demands dedication and consistency, especially in the context of personal branding. Additionally, it's crucial not to overlook engaging with other pieces of content.

Take a moment to reflect on your personal brand and the image you want to project. Clarify your values, expertise, and the key messages you want to convey. Ensure that your content aligns with your personal brand and presents you in an authentic and professional manner.

Remember when you interact and engage online, it's likely another human being on the other end. Be respectful, friendly even. It doesn't cost you anything to be nice and if you find haters and trolls, just block them and move on. Never forget the rule of the internet: Don't feed the trolls.

Incorporating a personal touch into your executive image on social media is essential for authenticity and professional appeal.Share glimpses of your passions, achievements, and moments that have shaped your leadership style without compromising the professional boundaries.

Giving a personal touch to any story is important to make it more realistic and appealing. I would highly recommend any content creator always add a personal story or experience about the topic they're sharing. ?? Personal touch not only enhances the reality of the post, but it also increases engagement. People related to such a post/idea much more. ?? Moreover, by adding some real-life stories, one makes a connection with their audience as well. ??

Do share personal wins, and setbacks! Learning to take a loss makes us human and is very relatable. But beware not to overshare as well. Privacy is a commodity not to be taken lightly online. Keep it safe and only show what you want to show, nothing more.

Take the time to evaluate your own social media activity periodically. Review your posts, comments, and interactions objectively. Assess whether your content aligns with your professional image and if your interactions reflect authenticity and professionalism. Identify areas where you can make adjustments or improvements.