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What do you do if your event production team's performance needs improvement?

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When your event production team isn't meeting expectations, it's crucial to take swift action to get back on track. Event production is a complex field that involves coordinating various aspects such as venue selection, audio-visual equipment setup, content creation, and guest management. If your team's performance is lagging, this could negatively impact the success of the events you produce. The key is to identify the root causes of the issues and implement effective strategies to improve teamwork, enhance skills, and streamline processes. By addressing these challenges head-on, you can ensure that your team is well-equipped to deliver exceptional events that impress clients and attendees alike.

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1 Assess Issues

Begin by conducting a thorough assessment to pinpoint exactly where your team's performance is falling short. Hold a meeting to discuss recent events and gather feedback from all team members. Listen carefully to their insights and concerns, as these will guide you in identifying specific areas that need improvement. Whether it's communication breakdowns, lack of clear roles, or insufficient resources, understanding the core issues is the first step towards devising a plan to enhance your team's performance.

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Maurice Gerardi

The past 25 years have been an amazing journey, full of incredible people, great clients, rich blessings, and countless opportunities for Omega Design Events & Nite Mix Entertainment.
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The best leaders in the business understand the power of ownership. Giving ownership to the team members means nothing but letting them make their own decisions and making them accountable for their work. Making team members accountable for their work induces a sense of responsibility in them regarding their work can be very helpful in improving team performance. They start to see their work differently so that their decisions can impact the performance of the entire team.

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Jesús Lucas
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El rendimiento del equipo siempre es medible, como líder de equipo y Ceo de empresa, observar siempre al grupo, compartir impresiones y evaluar el trabajo concreto de cada miembro y en equipo es esencial. Escuchar activamente y estar abierto a solucionar conjuntamente cualquier obstáculo o conflicto para solucionarlo. La claridad, el enfoque y la transparencia dejando un mensaje entendible. Después readaptar el plan propuesto para mejorar el rendimiento y conseguir los objetivos establecidos.

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Rachel Elnar

Sr. Creative Producer @ Adobe | AIGA National Board Member | Design Director, Educator, Showrunner, Writer, Typographer, and Community Builder
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Clear debriefs after each event are important to identify issues, small and large, and allow the team to voice their perspectives. Understanding who owns the problem helps the team triage the problem together, quickly. Blaming, avoiding, or giving excuses creates mistrust among the team. Clear and honest feedback leads to better solutions and a smoother path toward the development of an agreed-upon event standard operating procedure (SOP).

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2 Set Objectives

Once you've identified the problems, set clear and measurable objectives for improvement. These goals should be specific, attainable, and relevant to the issues at hand. For example, if communication has been a problem, an objective might be to establish a daily check-in routine. Make sure that each team member understands these objectives and their role in achieving them. This clarity will help focus efforts and provide a benchmark for measuring progress.

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MaryAnne Bobrow

Bobrow Associates, Inc.
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Giving ownership of the objectives is a powerful way to assist team members in achieving these objectives. How I approach an issue may be different than someone else. Hold regular meetings throughout the process and assess how closely the team memberprogressesg. Compliment them on their accomplishments to date and discuss additional steps they can take in completing objectives.

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Jesús Lucas
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Establecer objetivos específicos que el equipo pueda conseguir con sus habilidades y capacidad para ese evento en concreto. Comprender y transmitir a cada miembro del grupo el objetivo establecido para asignarle un rol concreto que pueda desarrollar lo mejor posible. Medir progreso, avances y establecer nuevos objetivos a llevar a cabo para cada evento.

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3 Provide Training

Investing in professional development can significantly boost your team's capabilities. Consider offering training sessions that focus on the latest event production technologies, project management methodologies, or customer service excellence. Tailored workshops can also address specific weaknesses identified in the team's performance. By enhancing their skills and knowledge, your team will be better equipped to handle the complexities of event production and deliver higher-quality results.

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Alberto Pi?eiro Berz

Master in Lehrer für Spanisch als Fremdsprache. Lehrer für Latein und Altgriechisch. Kulturmanager und Projektleiter. Einrichter.
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La capacitación es la clave. Este es el miedo, por cierto, de muchas empresas: invertir dinero en la formación de sus empleados para que estos después pidan un aumento de sueldo o se vayan. Sin embargo, la otra opción (no capacitarlos y que se queden) es mucho más perjudicial para la compa?ía.

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Rachel Elnar

Sr. Creative Producer @ Adobe | AIGA National Board Member | Design Director, Educator, Showrunner, Writer, Typographer, and Community Builder
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In events, rehearsals can make or break performance issues. Just as much as the talent needs to rehearse to improve performance, the crew also needs to run training in tech rehearsals with new platforms, technologies, equipment, procedures, and cues. Help your team build their muscle memory practice in handling event issues so that procedures and training succeed over panic and missteps.

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4 Enhance Communication

Improving communication is often a game-changer in team performance. Implement tools and procedures that facilitate better information sharing and collaboration. This might involve using project management software, scheduling regular meetings, or establishing a clear chain of command. Effective communication ensures everyone is on the same page and can work together seamlessly to achieve common goals.

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MaryAnne Bobrow

Bobrow Associates, Inc.
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When properly used and shared with the team, project management software can keep the entire team up-to-date on the project's path to completion. All team members can see where progress is on track and where adjustments need to be made. The use of software simply states how on track the entire project is toward completion, illuminating areas where further assistance may be required.

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Jesús Lucas
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La comunicación con los miembros de tu equipo es fundamental, estar abierto a cualquier eventualidad y escuchar activamente son las claves. No dejar lugar a malos entendidos y dejar claro roles y trabajo a desarrollar marcando responsabilidades a cada miembro del equipo. Lograr objetivos en conjunto y a nivel individual es la premisa a llevar a cabo.

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5 Monitor Progress

It's important to track the progress of your team after implementing new strategies. Use the objectives you set earlier as a guide to evaluate whether performance is improving. Regularly review these metrics with your team and discuss any additional adjustments that may be necessary. Celebrating small victories can also motivate your team and reinforce the positive changes being made.

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Rachel Elnar

Sr. Creative Producer @ Adobe | AIGA National Board Member | Design Director, Educator, Showrunner, Writer, Typographer, and Community Builder
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Regular post-event debriefs can help the team monitor progress by tracking iterations and tweaks before setting a best practice. Once it is determined how best to proceed after multiple event-runs in debrief meetings, celebrate a victory by cementing into an event SOP and use it to train on going forward.

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6 Adjust Strategies

Be prepared to make ongoing adjustments to your strategies as needed. The dynamic nature of event production means that what works today may not be as effective tomorrow. Stay flexible and open to feedback from your team. Continuous improvement should be an integral part of your team's culture, ensuring that you can adapt to new challenges and maintain a high standard of event production.

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MaryAnne Bobrow

Bobrow Associates, Inc.
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In my experience, change happens, and one must adapt quickly. Ensuring the entire team participates in any adjustments to strategies and collaborates on changes necessary to accomplish goals is crucial. Continual monitoring of the project for any adaptations that may be needed is essential, not only to the success of the project but also to the positive effect on all team members.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if your event production team's performance needs improvement?

1

2

3

4

5

6

7

1 Assess Issues

2 Set Objectives

3 Provide Training

4 Enhance Communication

5 Monitor Progress

6 Adjust Strategies

7 Here’s what else to consider

Event Production

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What do you do if your event production team's performance needs improvement?

1

2

3

4

5

6

7

1 Assess Issues

2 Set Objectives

3 Provide Training

4 Enhance Communication

5 Monitor Progress

6 Adjust Strategies

7 Here’s what else to consider

Event Production

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