What do you do if your event campaign needs a creative boost?

A great way to get a creative boost is to get out of the office and go outdoors. No walls and being in a colorful nature walk can help our mind be less limited and tap into our imagination. Ask yourself some good thought provoking prompts and walk and talk with your team. Another exercise is to ask "wouldn't it be cool if.." and allow anything be an answer even if it's as crazy and build an amusement park. Lastly, put on music and get out of your head and into your body with some fun tunes.

Novelty. ... Vividness. ... Repetition. ... Providing a benefit for the target of the promotion. ... Pairing the promotion with something people might want anyway -- food, entertainment, etc.

You really should consult with a marketing communications specialist on this one (someone like me). Two good heads and 4 different pairs of eyes are better than just one. We need to reexamine the concept and it's relevance to the current audience you're trying to serve and then follow through the same message to execution of the campaign. I hope this helps?

I am looking at this from a different angle. We are a brand that partners with events to tell our stories. This applies to in-person events where we have activations. Beyond traditional research methods, we have a post-mortem with team members who conducted the event. This provides valuable insight into what worked and what didn't. What did participants not know? What interested them most? What did not seem to resonate? We rely on this feedback to tweak our activations—what should we feature? We also use it to understand the audience we are reaching and verify that it is the right one. If you are in charge of an event, your staff on the ground can formalize the process of compiling information from sponsors with their own observations.

Depending on the event type, collaborating with local artisans and artists is a great way to promote the event destination and bring original elements and perspectives into the campaign. They can also help you with points 4 (leverage trends) and 5 (refresh branding).

Creativity is the union of two seemingly unrelated ideas that work together. Ideas are in unexpected places but without a doubt it is necessary to take into account inspiration, which can be born from previous events of our own or others and that are viable because anyone can take an idea but not everyone can take the idea and adapt it to their own needs. the conditions of the event. For example, I want an event that is out of the ordinary but the budget is limited, so we must consider which materials are within our reach and conditions and which others are not. Another tip is to talk to people who feel the same passion as you for events and some ideas could come from that talk.