What do you do if your emotional intelligence is lacking in a marketing role?
In marketing, emotional intelligence (EI) is the ability to understand and manage your own emotions, as well as recognize and influence the emotions of others. This skill is crucial because it helps you navigate social complexities, lead with empathy, and maintain customer relationships. If you find yourself struggling with EI in your marketing role, you're not alone, and there are strategies you can employ to improve this vital skill set.