What do you do if your email and online communication is not generating sales in outside sales?

2 Write clear and compelling subject lines

Your subject line is the first thing your recipients will see, and it will determine whether they open your email or online message or not. Therefore, you need to write subject lines that are clear, compelling, and relevant to your audience. Use keywords that match their search intent, avoid spammy or misleading words, and create curiosity or urgency. A good subject line should answer the question: What's in it for them?

3 Craft engaging and concise content

Once you have captured your recipients' attention with your subject line, you need to keep them interested with your content. Your email or online message should be engaging, concise, and focused on the value you can offer them. Use storytelling, testimonials, case studies, or data to illustrate your points and show how your solution can solve their problems or improve their situation. Avoid long paragraphs, jargon, or unnecessary details that will bore or confuse them. Use bullet points, subheadings, and white space to make your content easy to scan and read.

4 Include a clear and strong call to action

The ultimate goal of your email or online communication is to get your recipients to take the next step in the sales process, whether it is to book a meeting, request a demo, sign up for a trial, or buy your product or service. Therefore, you need to include a clear and strong call to action (CTA) that tells them exactly what you want them to do and why they should do it. Use action verbs, create urgency, and emphasize the benefits of taking action. Make your CTA stand out with a button, a link, or a bold font.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?