What do you do if your direct sales approach lacks creativity in creating memorable customer experiences?

Returning to the basics and reevaluating your sales pitch can be a powerful strategy. Remember that sales is a human-to-human interaction. No matter how advanced our selling tools and techniques become, the core of successful selling remains the same: understanding the customer's needs and providing a solution. The shift towards a customer-centric approach is not just a trend, but a necessity in today's competitive market. It's about building relationships and trust, which are the foundations of successful direct sales.

In my experience, the customer persona and requirement needs remapping. The sales pitch needs to be customised based on Persona type, demography, price parity, drivers for tha specific persona. Also, the sales funnel from awareness to consideration requires reevaluation to understand where the sales drop is taking place. With the changing needs to the customer in today’s age - digital led experience needs to be ensured ; as core of the sales strategy

Is your direct sales approach... too direct? Don't underestimate the power of human connection/ human compatibility. Know and identify when to lean into getting to know the person on the other side of the screen/table. Similarly, know when to lean right back and get to business. Hear to listen, not to answer. Know your your product inside out and read the room not only verbally, but physically. Know when to embrace the silence in the room, it's usually the strongest indicator of feedback, whether positive or negative. Seek advice externally; an opinion outside of your colleagues/team may make you realise what works and what you may absolutely want to trial to change.

Go back to the drawing board and figure out the recurring mistake. Most of the time it's not about what you should be saying, sometimes it can also be things that you shouldn't be saying. My team and I always end our day by listening to our calls and reevaluating our mail outreach. Yes, it could be boring, but greatness isn't a delightful journey always. Get your fundamentals back and you can set the floor on fire

True. Sales is not a static process and you should always re-evaluate your approach, messaging and content. It should be tailor made, every customer is different and sales is a human/psychological process.

Ein Blick über den Tellerand ist meistens wertvoll. Ob es nun um den Besuch bei einer branchenfremden Fachmesse oder den Austausch mit Vertriebskollegen aus anderen Industriezweigen geht, ist eine Erweiterung des Horizonts nie fehlführend. Die Probleme und Schwierigkeiten sind überall, zumindest im Grundgerüst, gleich. Wie gehen andere Menschen mit diesen Herausforderungen um? Wie laufen Vertriebsprozesse in anderen Kulturkreisen ab? Wie überkommen andere Branchen ihr Hürden?

Inspiration starts with God's word. If I end up in a situation that presents an obstacle. It is their for a purpose in exercising my faith in being an overcomer.

Facilitate live product demonstrations, gamified quizzes to assess customer needs, or even collaborative workshops to explore solutions together. Or, go beyond the expected by incorporating moments of surprise and delight. This could be a small gift with purchase, a personalized offer based on a customer's interests, or even a handwritten thank-you note.

Storytime Sells: Think luxury hotels crafting guest experiences. Can you weave a captivating story around your product's benefits? Personalized Power: Like online fashion stores, use customer data to personalize your pitch, highlighting products that complement past purchases. Surprise & Sizzle: Remember surprise samples in subscriptions? Offer existing customers a free trial of a new product to reignite interest. Think Unorthodox: Don't fear unconventional ideas, they can spark breakthroughs! Build Relationships: People buy from those they trust. Focus on genuine connections. Listen & Learn: Ask customers what experiences they value. Their feedback is gold.

Distinguir a cada cliente es lo que marca la diferencia . Personalizar cada pedido y crear algo específico para cada uno es lo que los mantiene contentos. Ningún pedido es igual a otro. La clave de que vuelvan es darles un toque especial y distinto .

Just make it ALL about them and their bespoke needs. Know upfront what your PURPOSE is for the meeting. How do you do that? Hold one’s attention on your personal purpose by portraying a servant mentality at all times. BUT, don’t step out of integrity with yourself by forcing a solution on the prospect which ONLY satisfies your needs. Eg sales target or commission. Solve a problem, make a sale and make a friend. All can be achieved as a calm, composed and well paced delivery. Remembering God gave you 2 ears and 1 mouth. Using them in that ratio will help you permanently retain the client and your sales career.

I recommed top-to-bottom approach while revealing customized customer's needs. 1. Sales Initiation Stage: Focus on the general problems and challenges within the industry in which your customer operates. Offer relevant solutions. 2. Company Approach: Investigate the corporate needs, ask initial questions, and analyze the company's open vacancies. Adjust your offering based on this information. 3. Engaging the Decision-Maker: Pay close attention to the individual you are dealing with, especially if they are a decision-maker. Strive to understand their personal needs or motivations regarding the potential deal, and incorporate this understanding into your proposal.

The key isn't to just personalise, but most importantly to be relevant. - Understand your ICP - Figure if there are any buying triggers that make your offering relevant to them now - Utilise your mutual connections and network

La personalización de los productos y servicios es ahora lo que todos los consumidores buscamos, el que tu producto sea hoy personalizable es una pieza clave y una gran ventaja competitiva, por lo que trabajar en esta línea de negocio tendremos clientes más satisfechos y crearemos un negocio mucho más rentable.

Customers are surrounded by thousand of impacts every single moment. SoMe is amplifying this mental-percussion. In that case, what to do? We must define campaigns to “emotionally touch” our customers by offering them “differential experiences” while buying / using our products. That’s the key in today communication to catch up the attention (first key point) and, after that, convert the attention into the purchase (conversion)

Connect the customer emotionally with your product or services . If they are connected with emotions they will be loyal and they will promote also to their near & dear about your products & services

Creating connection and trust is the basis of a business relationship, for this it is necessary to be very close to the partner, understand the client's business closely and be willing to solve problems together.

A emo??o impulsiona a tomada de decis?es, portanto,procure se conectar com seus clientes em um nível emocional.compartilhe história que ressoem com seus valores ou evoquem sentimentos de excita??o, felicidade ou pertencimento.conex?o emocional incentivando os clientes

prioritize emotional connection. Share stories that resonate with customers' values or evoke feelings of excitement, happiness, or belonging. Forge an emotional bond that transforms routine purchases into memorable events, fostering loyalty and advocacy. Remember, while people may forget what you said, they'll always remember how you made them feel.

Innovation is a key to success and standing out in competitive environment. I had great results experimenting with various tools in sales processes: Miro - we’ve used it with sales teams to identify the clients needs during the discovery calls. It helped sales people to keep customer attention created the image of professionalism and helped engineering team to understand the client’s needs. Templates for proposals - we’ve created dozens of proposals templates that were targeted for various industries and contained descriptions that were tailored to a particular industry challenges. We were able to increase closing rates significantly and saved a lot of time of sales reps.

En le negocio de las ventas la innovación es una pieza clave para permanecer en el mundo de los negocios y debes de contar con tecnología se primera línea así como estar siempre a la vanguardia sobre los nuevos lanzamientos y versiones esto provocará que tengas clientas interesados en tus servicios y productos

prioritize innovation as an ongoing process. Continuously seek new ways to deliver value and surprise customers, whether through adopting new technologies or developing unique product demonstrations. Fostering a culture of innovation within your sales strategy keeps the customer experience fresh and exciting, crucial for standing out in a crowded market.

Emotions can be tricky as can what the customer may be looking for. I always seek to understand first. A misunderstanding regarding what they are truly feeling or are looking for starts by presenting a new opportunity. Rather than an improvement offer where pain can be associated with it that requires more effort. Than a fresh start to tackling a problem.

This is the game of experience and feedback. What you offers and what will customer receive. So invest your time to review and invite customers for experience again with adding any cost

Flip the script. since there’s now so much information available on the Internet, and since Covid customers should become more savvy and able to gather the information they need online to make a buying decision they don’t need a sales person to do that. So what is the purpose of a sales person? Simple. Our job is to make doing business with us as easy as possible for the customer. The most successful are that the better the customer experience….

Um assunto que achei muito útil, pois quando paramos para refletir sobre o que vendemos e como vendemos conseguimos ver o que conseguimos fazer de certo e também onde estamos errando. Dessa forma podemos melhorar nossa comunica??o conseguindo atingir um melhor resultado ou até mesmo o resultado atual com mais facilidade. O que n?o deixa de ser uma evolu??o.

This is very important to reflect and adapt for the following reasons ; There are hits and misses in product or sales pitch, communication or improvement on 4 Cs and 4 Ps is a hint. Also behaviours and communication of Sales team members in prospecting and sales meetings and demonstration of product Understanding customer needs and solving the customer problems is very important.

I had an experience today in a retail shopping store, that Had customer service second to none. As we walked in we got such a positive greeting, we got offered a cup of coffee/ Tea or water. The salesperson was so friendly. The music was pleasant, the diffusers burning where so relaxing. It was like visiting an old friend. I thought to myself, now this is a different approach, needless to say I spent more than anticipated. Just goes to show that customer service Can always be revived and new and creative approaches taken. Really a lasting and a repeatable experience I hope to do again.

Comenzando con escuchar activamente a los clientes, la creatividad y la innovación son para mí, las herramientas clave a considerar al momento de ofrecer una solución a nuestro cliente, que resulte en una experiencia memorable. Muchos proveedores podemos ofrecer soluciones similares o equivalentes a los clientes, la pregunta que debemos hacernos es ?qué es lo que tenemos que hacer para crear una experiencia memorable ? Escuchar + creatividad + innovación, parece ser una buena receta. ??

I will consider to change department, maybe in engineering o production, but for sure I do not see a brilliant future in sales........

If your direct sales approach lacks creativity in creating memorable customer experiences, it's essential to pivot towards innovative strategies. Start by brainstorming unique ways to engage customers, such as personalized interactions, experiential events, or exclusive offers. Invest in employee training to foster creativity and empower your team to think outside the box. Additionally, gather feedback from customers to understand their preferences and tailor your approach accordingly. By infusing creativity into your sales process, you can enhance customer satisfaction and drive long-term loyalty.

Sachez conclure Vendre, c’est savoir conclure, donc savoir lever les dernières hésitations, surmonter les derniers doutes. Votre pouvoir de conviction et de réassurance jouera alors un r?le prépondérant.

Conhe?a seu produto ou servi?o, fa?a perguntas inteligentes sobre o que cliente produz, fabrica ou entrega , saiba sobre o mercado dele e aí sim terá excelência no atendimento e venda!