What do you do if your digital marketing campaign is facing technical issues?

Identifying the root cause of any technical issue can be done very quickly if you are familiar with the tools and accounts. Especially in the Google environment, just in the Merchant Center, you might encounter thousands of issues when you first promote a new product without prior experience. So, not being knowledgeable is the first issue.

If my digital marketing campaign encounters technical issues, such as website downtime, I would promptly contact my web hosting provider's technical support for assistance. While awaiting resolution, I might implement temporary redirects to a backup landing page to minimize disruptions and ensure users can still access relevant information. Throughout the process, I would keep stakeholders informed of the situation and the steps being taken to resolve it, ensuring transparency and managing expectations. Once the issue is resolved, I would conduct thorough testing to ensure the campaign is back on track and document the incident for future reference.

Lo primero de todo es identificar el problema y para eso tienes que ser consciente de que hay un problema. La web tarda mucho en cargar, los contenidos no aportan tráfico, las campa?as no aportan resultados.. siempre antes de un proyecto, hay que determinar qué métricas son las que se quieren trabajar. Y para ello, se necesitan las herramientas adecuadas.

If your digital marketing campaign is facing technical issues, promptly identify and diagnose the problem, consult with technical experts to resolve it, and communicate transparently with stakeholders about the issue and expected resolution timeline. Additionally, review and improve your campaign's technical infrastructure to prevent future issues.

Once you have identified your problem, inform people about what is happening. Communicate clearly and confidently the causality of the issue and assure them that you are addressing it. Being honest is always easier and better.

Once you've identified the problem, enlist the expertise of all professionals in your company/department to collectively solve it more efficiently. It's always beneficial to have a backup of any campaign. Therefore, you may need to start anew to ensure you're fully prepared as you were before the issue occurred.

Depending on the nature of the issue, consult with your internal IT team, external vendors, or technical support teams of the affected platforms or tools. Explain the problem in detail and seek their guidance on how to resolve it. If the issue cannot be resolved immediately, explore temporary workarounds or contingency plans to minimize the disruption to your campaign. For example, you may need to switch to alternative platforms, tools, or manual processes until the technical issue is resolved.

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Now that the problem is resolved, the next step is to document all the steps taken to address it thoroughly. This documentation should be organized in a clear and accessible manner so that if a similar issue arises in the future, the information can be readily utilized to expedite the resolution process. By documenting the steps taken and the solutions implemented, you create a valuable resource that can be referred to in case of similar incidents, ultimately saving time and effort in troubleshooting

Based on your experience with the technical issue, develop contingency plans or disaster recovery strategies to ensure your digital marketing campaigns can continue with minimal disruption in the event of similar technical problems in the future.

If it's an issue with the platform, reach out to the support team and try to fix the issue. If they are not able to help or don't respond try to relaunch the campaign. If it's an issue on your end, do everything you can to fix it.