What do you do if your customer retention is low and you want to leverage mobile apps and push notifications?

Before using Mobile Apps & Push Notifications for Customer Retention, consider the following: 1. The number of app installs & app launches that have happened (and see the trend in its growth or decline) 2. Push Notification reachability (and see the trend in its growth or decline) 3. Time & Day suitable to target the customers as per the product / service being sold 4. Implement industry best practices in your campaigns

Utilize predictive analysis to anticipate user behavior and preferences. By analyzing historical data, you can predict which users are likely to churn and proactively target them with relevant offers or incentives to encourage retention.

Tailor notifications based on user behavior, preferences, and demographics. Use data analytics to understand what resonates with your audience.

Ensure your notifications offer value, such as exclusive offers, personalized recommendations, or relevant updates. Avoid generic messages that might lead to opt-outs.

Send notifications at optimal times based on user activity and time zones. Avoid bombarding users with too many notifications, which can lead to annoyance.

Gather feedback from users about their notification preferences and experiences. Use this feedback to fine-tune your notification strategy and improve user satisfaction.

Actually I would have to disagree somewhat with this article. Based on my experiences, I have learned you need to understand what the client base needs are to ensure a successful adoption rate when implementing a self-service technology, if you want to achieve your ROI promised to executive leadership around customer retention. 1) Understand your client base first now and what you want to either retain along with their value-add to the bottom line. (Target those people versus the whole population) 2) Establish a baseline for where self-service adoption is to monitor against using data-driven analysis to prove ROI was achieved/adjustments needed. 3) Survey target client base upfront on what is considered important now and the future.

There's more to driving feature adoption than this generic approach. While push notifications alone might not make much of a difference, you'll need to take actions as per your client's needs. Not every industry requires or appreciates certain features. If your client has agreed for a demonstration, you'll need to approach this with the angles of convenience, user base activation, security and industry best practices.