What do you do if your creativity in Telecommunication Services isn't driving business growth?

If your attempts to innovate in telecommunication services aren't yielding results, it's time to rethink your approach. Start by reviewing your current offerings and marketing tactics to see if they align with what customers want. Make sure you're effectively communicating the value of your services. It's crucial that your creative ideas aren't just interesting but also meet the needs of your audience. Sometimes, a small adjustment to your strategy can make a big difference in attracting and retaining customers.

If your innovative approach to telecom services isn't resulting in increased business development, it's time to reevaluate your plan. To find holes in your strategy, start by examining market developments and client input. Examine your USP again and contrast it with those of your rivals. Delivering creative ideas that solve problems for customers should be your main priority. To create more enduring relationships, spend money on customer relationship management. Get your staff involved in creativity, and think about forming alliances to reach a wider audience. This calculated repositioning may open up fresh avenues for expansion.

Get back to basics: 1) understand what customers REALLY want - it's rarely aligned to a 'standard' product or solution. If you're not addressing at least 5 core key use cases competently, then your product isn't right. 2) identify what customers DON'T realise that they actually NEED, and build this inherently into propositions. On this basis you continue to build - a customer need will evolve, and to stay relevant your product needs to evolve too

It's crucial to grasp what your customers truly need and prefer when providing telecommunication services. Engage with them directly through surveys, feedback forms, or conversations to understand their experiences and expectations better. This insight will help you refine your innovative solutions to better address their challenges. Remember, innovation that effectively solves real-life issues is more likely to be embraced, leading to higher satisfaction levels and business expansion.

If you're not seeing business growth from your innovative telecom services, it's time to pay more attention to what your customers need. To start, find out the preferences and pain points of your customers by performing market research. Use focus groups or surveys to interact with customers and get their opinions directly. This aids in creating goods and services that meet consumer needs. Make sure your sales and marketing campaigns make it apparent how your products and services address their demands as well. Focusing your approach on understanding your customers can help you come up with more pertinent solutions and expand your firm.

Challenge the data - is it trustworthy, is it current and is it relevant? And once you're clear that your baseline is valid - ask what can we do differently to positively impact our position. What are competitors doing, how can you use the data to deliver a differentiated experience and what blockers could prevent this? Plan for both scenarios - growth and decline are never straight lines, use the data to map out 'what if' scenarios to prepare and gain actionable insights. Then share this, highlighting why change is needed, why now and what will happen if the 'status quo' remains in place

Harnessing data is invaluable for telecommunications firms. Dive into analytics to gain insights into customer behavior, service effectiveness, and market dynamics. This data-centric approach enables you to discern which innovative concepts are yielding results and which aren't. By prioritizing data-driven insights, you can make informed choices that resonate with your customers' needs, leading to more impactful service enhancements and promotional strategies that drive business expansion.

If your innovative approach to telecom services isn't propelling business expansion, use data to inform your future moves. To find hidden insights, start by examining sales trends, consumer behavior, and market trends. To find underperforming regions and new prospects, use data analytics. A/B tests various strategies to improve your products. Segment your consumer base as well to provide services that are tailored to their demands. Making decisions based on data may help you make the most use of your resources and develop more focused, effective business growth plans.

Don't get me wrong: Data is great. Typically, the more data you have, the better the conclusions you draw from it, but there are some things to consider: - Radical innovation often cannot be find in data. Think of Henry Fords famous quote: "If I had asked people what they wanted, they would have said faster horses." Your (customer) data can help you to find the right questions, but often it may lead in a wrong direction when you're looking for answers. - You may now respond, "Yeah, but I got ChatGPT." True, but so does everybody else.

Always Outcomes and guiding principles first, and THEN technology later. So often I see organisations deploy a form of new technology thinking "great a new device/platform/snazzy shiny thing, how can I deploy that into my business" and pilot/POC turning into a substandard BAU without consideration for actual business demands. The most successful transformations have well-defined needs and outcomes with coherent, integrated technology underpinning this. Tech is fantastic, and a massive enabler. There's absolutely a still need for test/dev, pilots and sandboxing, it's how we innovate. The real power is when the tech is deeply rooted into objectives with buy in from the business (not just IT) - the measurable impact is far greater!

If your innovative approach to telecom services isn't propelling your company's expansion, look into technology to identify fresh approaches. To improve your services, research new technologies like edge computing, IoT, 5G, and AI. Examine the ways in which these technologies can enhance consumer satisfaction, simplify processes, or introduce novel items. Work together with tech specialists to identify novel applications and evaluate their potential effects on the company. A more dynamic, forward-thinking strategy that promotes growth may be created by embracing technology and remaining on top of developments.

If your innovative approach to telecom services isn't propelling organisation expansion, work with others more frequently to obtain new insights. Interact with cross-functional teams in your company to discuss ideas and find areas of overlap. To innovate and jointly develop new solutions, think about forming alliances with startups, IT firms, or other industry participants. Work together with clients to comprehend their needs and jointly create services that meet their demands. You may ignite creativity, access new resources, and propel business success through teamwork by cultivating a collaborative workplace.

Most telco business models are still single-stream revenue models (subscription based). In recent times, some have moved to multi-stream revenue models (e.g. additionally selling hardware or iot-devices). However, there's something to learn from concepts like Lean Start-Up: New business initiatives are highly based on assumptions. It's crucial to test these assumption. Some of the most crucial assumptions are "What is really the core value customers see in our new service/product?" and "How are they valuing this benefit?". The first question will give you better insides on the actual customers needs. The second question helps to define a price-tag and the form of revenue.