What do you do if your creative vision isn't being effectively communicated through storytelling?

It's important to find the right balance between information and engagement, logic and emotion, clarity, and inspiration. 1. Know your audience and what their preferred choice of consumption is. Why publish a blurb when an animated slide can convey the same seamlessly? Likewise,? if the narration demands a long format, then ensure to make it crisp and engaging. 2. The ability to innovate ideas beyond the current paradigm is subjective. It is important that the entire team involved in stitching the story together be on the same page and work towards the same output. It is important to rule out any creative disagreements in the initial stages. 3. Set up a review process based on historic feedback to maintain a high bar for narratives.

1 - change the way you’re measuring the success. Are you comparing it to last campaigns or are you giving it a fair measure of the current times for this campaign specifically.

There can be two reasons: 1. Lack of creative brief writing skills: The creative brief is incredibly important, and it must be concise and focused to guide creatives effectively. Without a clear brief, it's challenging for creatives to work on vague or convoluted ideas. 2. Lack of storytelling skills: On the other end of the spectrum, even with a well-written brief, the inability to effectively convey the story can hinder the translation of vision into storytelling. Having both a concise brief and strong storytelling abilities are crucial for successful communication of the vision.

When your creative vision is not resonating, go back to your documented strategy. Audit what has been overlooked or not aligning.

Go back to your post purchase surveys to measure why people said they DIDNT buy are you addressing those or not? That’s the only place you should start.

I need to step into the shoes of my audience by using language and references that resonate with their experiences and preferences. Fine-tuning my message to align with their wavelength can make a significant difference. I should simplify complex concepts, using examples to illustrate my ideas, and actively seek feedback to ensure my message is clear and engaging.

You must remember that advertising is about persuasion Fancy technology /execution isn’t persuasion A reason why is necessary Imagine yourself standing next to your prospect . would you convince her/him by suddenly singing and dancing Or giving them a convincing reason it’s a benefit for them

It's also important to communicate your message at the right time, refining delivery and timing together is key. Ensure your audience is ready to receive a new vision, idea or disruptive creative thought. This will maximize its potential of seeding among your team.

I've found that "storytelling" is more than a one-sided creative exercise in branding. Stories have audiences. And audiences have preferences, choices. So, if a brand's story doesn't interest them, they won't read it, regardless of how well-crafted it happens to be. Plus, it is key to remember that a brand can have mulitple audiences and customer segments. In that case, the story we're creating needs to be built on a foundation strong enough to be varied and remixed, retold. The critical first step is understanding the nature of what's compelling to each segment. How to tie it to their passions. Then, the story has a much better chance of connecting.

If storytelling through words isn't working, using visual aids is a great idea. Video in particular, whether film or animation can help bring that story to life. Audiences are (sorry to say) lazy, so by visually telling them a story it is much easier to engage with that content. Video also has the benefit of tapping in to multiple senses, both visual and audio, making is much more memorable to your audience.

Es ideal acompa?ar todo storytelling de visuales, ya sea desde mock up, artboard, mini steps, moodboard y/o prototipos. Lo visual e interactivo siempre funciona y sirve para dar a entender mejor tu mensaje.

Based on my experience, storytelling is complementing text with visuals. The right combination keeps viewers engage. What we often see is visuals and text being identical. Thanks to AI this will only increase. That combination is not as effective.

Us humans process visuals 60,000 times faster than text (so says 3M). Incorporate photos, videos, even infographics to grab and keep attention.

Make sure every team member feels free to share ideas and that their feedback is valued. Each person’s unique skills can improve the story. For example, someone with a psychological background can help with character motives, and someone with a technical background might think of new ways to organize the story. This approach can lead to creative and surprising storytelling ideas.

I didn’t bother contributing to the other steps of this question, because THIS INSIGHT is the most important. If you are the founder of the company or CEO/CMO and the branding is not what you want, this is the time to either reach out to a branding firm to take the reins or push pause. I like push pause- and with these next steps- 1) Gather the troops and discuss truly what’s happening and where it’s off the rails 2) Pull in an experienced branding strategist with fresh eyes on the situation to work with you first and then your team. They will work along side you to realize your vision. Feedback is great but someone who knows what they are doing and “an outsider” will help push this forward. Don’t get stuck on the hamster wheel! ??

When faced with a disconnect between my creative vision and audience engagement, I'm all for exploring new avenues. If the storytelling approach I'm using isn't quite hitting the mark, I'm open to shaking things up. I'd dive into experimenting with various techniques – whether it's playing around with different narrative styles, shifting perspectives, or tweaking stylistic elements. The goal? To unearth the perfect formula that not only captures my vision but also resonates deeply with the audience.

Delivery is so important and often overlooked. My recommendation would be to plan the delivery. My experience working with internal teams is that it the creative process goes from ideation to execution. Our agency proven process is to start with a documented strategy, create an activation plan and then execute. Yes it takes longer... Yes it's worth it!

Track results every day to see if your creative strategy resonates. If it does not document recommendations in a report based on the data you have gathered and update your strategy (if needed). Track your iteration process.

Me parece una herramienta útil para implementar a menudo, y entender que todo este funcionando como queremos o de lo contrario identificar donde estamos teniendo una perdida en nuestro flow, para poder iterar y mejorar nuestro prototito/app/web

In my 17+ years of doing creative strategies, our agencies has never missed the mark... I strongly suggest to put a documented process in place to make that your creative strategy is documented so that you can easily audit the logic, your narrative and the visuals with data. That way you can see what specific aspect of your creative vision needs to be optimized.

Take inspiration from other artwork, whether it visual art, music, film, or literature. It could be interesting to study how other creators successfully convey their ideas to come up with fresh concepts and methods for your own narrative.

The most significant factor in a story resonating with your audience is whether or not that story is connected to the truth of its source. If you 'fabricate' stories by committee that have been determined by analysis and market research, you cannot expect emotional resonance from the market (which is really the point of storytelling). Storytelling only resonates when it is rooted in the truth. What inspired this company into being in the first place? Start there. Stay there. And craft your stories from that pure and authentic space.

In the whimsical world of stories, "1 + 1 = 3". This is like adding a sprinkle of magic! If your creative vision isn't effectively communicated through storytelling, it's crucial to reassess how your product or idea fits within the broader narrative context. Consider whether your offering, like a cup, is just another mundane item or if it has the potential to synergize with existing narratives. Reflect on how your product can become more than just its function, perhaps by identifying its unique "McGuffin" that enhances the overarching story. This shift in perspective can help bridge the gap between your vision and its storytelling execution. With each stroke of collaboration, turn "1 + 1" into a magical "3" that sparkles with wonder!

For me, storytelling isn't imagery or text, it's both working together. If it's not effective go back to questioning the basics.... perhaps the image is not engaging enough. Perhaps the way the image is cropped isn't working or the angle of the main subject is taking the reader's eye off the page. How is the copy interacting with that image? Perhaps the tone of it is not accurately targeting who you mean to reach. The perfect balance needs to check all of these boxes...